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The Effect Demographics Have On The Demand For Orange Juice

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Author Info

  • Davis, Andrew
  • Gunderson, Michael A.
  • Brown, Mark G.
  • House, Lisa

Abstract

This paper investigates how the demand for orange juice is affected by the demographics of consumers. There are many variables in the orange juice demand equation and demographics are only one. Demographic variables are important in determining the tastes and preferences of different regions. The data that has been collected is weekly data over a two year period of time. The seemingly unrelated regression method will be used to examine the data. This project will be beneficial to orange juice advertising firms and companies that sell orange juice.

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File URL: http://purl.umn.edu/6794
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Bibliographic Info

Paper provided by Southern Agricultural Economics Association in its series 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas with number 6794.

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Date of creation: 2008
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Handle: RePEc:ags:saeaed:6794

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Related research

Keywords: Food Consumption/Nutrition/Food Safety; Marketing;

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References

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  1. Love, Leigh Ann & Sterns, James A. & Spreen, Thomas H. & Wysocki, Allen F., 2006. "Changing Patterns Of Orange Juice Consumption In The Southern United States," 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida 35485, Southern Agricultural Economics Association.
  2. Piggott, Nicholas E., 2006. "Consumer Price Formation with Demographic Translating," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25252, International Association of Agricultural Economists.
  3. Mark G. Brown & Jonq-Ying Lee, 2000. "A measurement of the quality of orange-juice consumption," Agribusiness, John Wiley & Sons, Ltd., vol. 16(3), pages 321-332.
  4. Heien, Dale & Pompelli, Greg, 1988. "The Demand For Beef Products: Cross-Section Estimation Of Demographic And Economic Effects," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 13(01), July.
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Cited by:
  1. Chen, Xuqi & Gao, Zhifeng & House, Lisa, 2013. "Opportunities for Western Food Products in China: The Case of Orange Juice Demand," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150771, Agricultural and Applied Economics Association.
  2. Luckstead, Jeff & Devadoss, Stephen & Mittelhammer, Ron C., 2013. "Strategic Trade Policies in the U.S. Orange Juice Market: Competition between Florida and São Paulo," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 149668, Agricultural and Applied Economics Association.

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