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Consolidated Markets, Brand Competition, and Orange Juice Prices

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  • Binkley, James K.
  • Canning, Patrick
  • Dooley, Ryan
  • Eales, James S.
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    Abstract

    This paper examines how consolidation in the marketing system affects prices for orange juice. We isolated the pricing behavior of brand marketers, wholesalers, and retailers by observing the retail prices for specific orange juice products, including leading national brands and private label brands, in 54 U.S. markets over a 1-year period. The data provided little compelling evidence that consolidated markets engaged in non-competitive pricing behavior. Increased brand competition, particularly between private labels and leading national brands, did, however, appear to lower average market prices.

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    File URL: http://purl.umn.edu/33659
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    Bibliographic Info

    Paper provided by United States Department of Agriculture, Economic Research Service in its series Agricultural Information Bulletins with number 33659.

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    Date of creation: 2002
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    Handle: RePEc:ags:uersab:33659

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    Related research

    Keywords: consumer demographics; national brands; orange juice; price behavior; private labels; wholesaler concentration; retailer concentration; Demand and Price Analysis; Industrial Organization;

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    Cited by:
    1. Wang, Honglin & Xiang, Qing & Reardon, Thomas, 2006. "Market Power and Supply Shocks: Evidence from the Orange Juice Market," Staff Papers 11508, Michigan State University, Department of Agricultural, Food, and Resource Economics.

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