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Consolidated Markets, Brand Competition, and Orange Juice Prices

Author

Listed:
  • Binkley, James K.
  • Canning, Patrick N.
  • Dooley, Ryan
  • Eales, James S.

Abstract

This paper examines how consolidation in the marketing system affects prices for orange juice. We isolated the pricing behavior of brand marketers, wholesalers, and retailers by observing the retail prices for specific orange juice products, including leading national brands and private label brands, in 54 U.S. markets over a 1-year period. The data provided little compelling evidence that consolidated markets engaged in non-competitive pricing behavior. Increased brand competition, particularly between private labels and leading national brands, did, however, appear to lower average market prices.

Suggested Citation

  • Binkley, James K. & Canning, Patrick N. & Dooley, Ryan & Eales, James S., 2002. "Consolidated Markets, Brand Competition, and Orange Juice Prices," Agricultural Information Bulletins 33659, United States Department of Agriculture, Economic Research Service.
    • Handle: RePEc:ags:uersab:33659
    DOI: 10.22004/ag.econ.33659
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    Cited by:

    1. Lee, Yunkyung & Giannakas, Konstantinos, 2021. "Market and Welfare Effects on the U.S. Nationwide Sugar-Sweetened Beverages Tax," 2021 Conference, August 17-31, 2021, Virtual 315203, International Association of Agricultural Economists.
    2. Haque, Samiul & Hammami, AbdelMalek & Xia, Tian & Guan, Zhengfei, 2023. "Market Power in the Florida Orange Juice Processing Industry," 2023 Annual Meeting, July 23-25, Washington D.C. 335761, Agricultural and Applied Economics Association.
    3. Davis, Andrew & Gunderson, Michael A. & Brown, Mark G. & House, Lisa, 2008. "The Effect Demographics Have On The Demand For Orange Juice," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6794, Southern Agricultural Economics Association.
    4. Johan F.M. Swinnen & Anneleen Vandeplas, 2010. "Market power and rents in global supply chains," Agricultural Economics, International Association of Agricultural Economists, vol. 41(s1), pages 109-120, November.
    5. Wang, Honglin & Xiang, Qing & Reardon, Thomas, 2006. "Market Power and Supply Shocks: Evidence from the Orange Juice Market," Staff Paper Series 11508, Michigan State University, Department of Agricultural, Food, and Resource Economics.

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