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A measurement of the quality of orange-juice consumption

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Author Info

  • Mark G. Brown

    (Economic and Market Research Department, Florida Department of Citrus, University of Florida, 2129 McCarty Hall, P.O. Box 110249, Gainesville, Florida 32611-0249)

  • Jonq-Ying Lee

    (Economic and Market Research Department, Florida Department of Citrus, University of Florida, 2129 McCarty Hall, P.O. Box 110249, Gainesville, Florida 32611-0249)

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    Abstract

    Theil's index of quality of consumption was used to measure the quality of orange-juice products. A change in the quality of a group of goods is defined as the covariance between the goods' income elasticities and logarithmic quantity changes. Over the sample from 1988 to mid 1999, the quality index for orange juice products was estimated to increase by about 50%. Decomposition of the change in quality showed that most of the increase resulted from strong demand trends. Income, prices, and advertising, each, had largely offsetting positive and negative impacts on quality over the sample. © 2000 John Wiley & Sons, Inc.

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    Bibliographic Info

    Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

    Volume (Year): 16 (2000)
    Issue (Month): 3 ()
    Pages: 321-332

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    Handle: RePEc:wly:agribz:v:16:y:2000:i:3:p:321-332

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    Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297

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    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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    1. Brown, Mark G. & Behr, Robert M. & Lee, Jonq-Ying, 1994. "Conditional Demand And Endogeneity? A Case Study Of Demand For Juice Products," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 19(01), July.
    2. Morgan, Karen J & Metzen, Edward J & Johnson, S R, 1979. " An Hedonic Index for Breakfast Cereals," Journal of Consumer Research, University of Chicago Press, vol. 6(1), pages 67-75, June.
    3. Keller, W.J. & Van Driel, J., 1985. "Differential consumer demand systems," European Economic Review, Elsevier, vol. 27(3), pages 375-390.
    4. Barten, A. P., 1969. "Maximum likelihood estimation of a complete system of demand equations," European Economic Review, Elsevier, vol. 1(1), pages 7-73.
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    Cited by:
    1. Davis, Andrew & Gunderson, Michael A. & Brown, Mark G. & House, Lisa, 2008. "The Effect Demographics Have On The Demand For Orange Juice," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6794, Southern Agricultural Economics Association.

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