Consumers and the Evolution of New Markets: The Case of the Ethical Foods
AbstractChanges in consumer preferences have frequently created new markets for new products. This paper explores the antecedents of the changes in consumer preferences and the factors influencing the evolution of niche markets into commodity markets and its speed. The results show that the more embedded characteristics products have and more consumption is driven by attitude, the longer products are able to maintain their uniqueness and the slower their evolution to commodities.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Southern Agricultural Economics Association in its series 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas with number 6752.
Date of creation: 2008
Date of revision:
Ethical consumers; New Markets; Consumer choice; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics;
This paper has been announced in the following NEP Reports:
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Auld, D A L, 1974. "Advertising and the Theory of Consumer Choice," The Quarterly Journal of Economics, MIT Press, vol. 88(3), pages 480-87, August.
- Richard G. Lipsey & Gideon Rosenbluth, 1971. "A Contribution to the New Theory of Demand: A Rehabilitation of the Giffen Good," Canadian Journal of Economics, Canadian Economics Association, vol. 4(2), pages 131-63, May.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).
If references are entirely missing, you can add them using this form.