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A Comparison of Consumer Willingness to Pay for Four Types of Sweeteners

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  • Deng, Xueting
  • Saghaian, Sayed H.
  • Woods, Timothy A.

Abstract

As the U.S. consumption of sweeteners has increased, analysis of the demand for sweeteners has become more important. In this paper, consumer willingness-to-pay (WTP) for selected four types of sweeteners is evaluated. The four types of sweeteners are Kentucky grown pure maple syrup, artificially maple flavored syrup, sorghum syrup and molasses. Results suggest that consumers who are at high household income level (above $80,000) and with a smaller household size are likely to pay more for Kentucky grown maple syrup. Results show that there is no statistic difference for the annual household consumption among the four types of sweeteners.

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Bibliographic Info

Paper provided by Southern Agricultural Economics Association in its series 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama with number 119811.

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Date of creation: 2012
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Handle: RePEc:ags:saea12:119811

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Related research

Keywords: artificial sweeteners; Kentucky; maple syrup; molasses; sorghum; willingness to pay; Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety;

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  4. Lin, Tsai-Fen & Schmidt, Peter, 1984. "A Test of the Tobit Specification against an Alternative Suggested by Cragg," The Review of Economics and Statistics, MIT Press, vol. 66(1), pages 174-77, February.
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  6. Mark L. Messonnier & John C. Bergstrom & Christopher M. Cornwell & R. Jeff Teasley & H. Ken Cordell, 2000. "Survey Response-Related Biases in Contingent Valuation: Concepts, Remedies, and Empirical Application to Valuing Aquatic Plant Management," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 82(2), pages 438-450.
  7. Baker, Gregory A., 1999. "Consumer Preferences For Food Safety Attributes In Fresh Apples: Market Segments, Consumer Characteristics, And Marketing Opportunities," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 24(01), July.
  8. Ani L. Katchova & Mario J. Miranda, 2004. "Two-Step Econometric Estimation of Farm Characteristics Affecting Marketing Contract Decisions," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(1), pages 88-102.
  9. Bernard, John C. & Zhang, Chao & Gifford, Katie, 2006. "An Experimental Investigation of Consumer Willingness to Pay for Non-GM Foods When an Organic Option Is Present," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 35(2), October.
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