Evaluating the Factors Influecing the Number of Visits to Farmers' Markets
AbstractThe primary objective of this paper was to determine key factors impacting the frequency of consumer visits to Texas farmers’ markets measured in number of visits per month. Data obtained from in-person surveys administered in two farmers’ markets locations were used to determine consumer, market factors, and socio-demographic characteristics of shoppers affecting frequency of visits. The results of the model showed that travel distance, number of adults in the household, market promotional characteristics such as entertainment and education activities, food events, as well as education and age were all determinants of frequency of visits to farmers’ markets.
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Bibliographic InfoPaper provided by Southern Agricultural Economics Association in its series 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama with number 119786.
Date of creation: 2012
Date of revision:
direct marketing; frequency; local; farmers’ markets; Consumer/Household Economics; R11;
Find related papers by JEL classification:
- R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes
This paper has been announced in the following NEP Reports:
- NEP-AGR-2012-02-08 (Agricultural Economics)
- NEP-ALL-2012-02-08 (All new papers)
- NEP-MKT-2012-02-08 (Marketing)
- NEP-TRE-2012-02-08 (Transport Economics)
- NEP-TUR-2012-02-08 (Tourism Economics)
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