Understanding Why College-Educated Millennials Shop at Farmers Markets: An Analysis of Students at Louisiana State University
AbstractThe principal goal of this research is to determine why university students, part of the Millennial Generation, choose to purchase produce from a farmers market. Students who cook multiple meals and use produce in these meals at their place of residence are more likely to shop at a farmers market. In addition, Millennial-aged students who value their produce being organic are also more likely to shop at a farmers market. Agriculture majors do not find availability of organic produce important when deciding whether they want to shop at a farmers market. Students living on campus value convenience when deciding if they are going to shop a farmers market, given their transportation issues.
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Bibliographic InfoArticle provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.
Volume (Year): 41 (2010)
Issue (Month): 3 (November)
Consumer/Household Economics; Food Consumption/Nutrition/Food Safety;
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- Wolf, Marianne McGarry & Berrenson, Eric, 2003. "A Comparison Of Purchasing Behaviors And Consumer Profiles At San Luis Obispo'S Thursday Night Farmers' Market: A Case Study," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(01), March.
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