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An Analysis of the Determinants of Farmer-to-Consumer Direct-Market Shoppers

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  • Onianwa, Okwudili O.
  • Wheelock, Gerald
  • Mojica, Maribel N.

Abstract

This study examines factors affecting users of farmer-to-consumer direct markets. Data for the study were generated by telephone survey administered to 400 random sample consumers in Alabama. The sample was stratified to ensure adequate representation of both metro and non-metropolitan areas. A binary logit model was employed to analyze the data. Results revealed that education was the most significant variable with regard to shopping at farmer-to-consumer direct markets. Although income by itself was not significant, families with children were more likely to shop at a farmer-to-consumer direct market as their income increases.

Suggested Citation

  • Onianwa, Okwudili O. & Wheelock, Gerald & Mojica, Maribel N., 2005. "An Analysis of the Determinants of Farmer-to-Consumer Direct-Market Shoppers," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(1), pages 1-5, March.
    • Handle: RePEc:ags:jlofdr:26773
    DOI: 10.22004/ag.econ.26773
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    References listed on IDEAS

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    1. Govindasamy, Ramu & Nayga, Rodolfo M., 1997. "Determinants of Farmer-to-Consumer Direct Market Visits by Type of Facility: A Logit Analysis," Agricultural and Resource Economics Review, Cambridge University Press, vol. 26(1), pages 31-38, April.
    2. Wolf, Marianne McGarry, 1997. "A Target Consumer Profile And Positioning For Promotion Of The Direct Marketing Of Fresh Produce: A Case Study," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(3), pages 1-7, October.
    3. Gandee, Jesse E. & Brown, Cheryl & D'Souza, Gerard E., 2003. "The Role Of Spatial And Demographic Characteristics In Direct Farm Marketing: An Econometric Approach," 2003 Annual meeting, July 27-30, Montreal, Canada 21912, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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    1. Ladislav Pilař & Tereza Balcarová & Stanislav Rojík, 2016. "Farmers' Markets: Positive Feelings of Instagram Posts," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 64(6), pages 2095-2100.
    2. Pokorná, Jitka & Pilař, L. & Balcarová, T. & Sergeeva, I., 2015. "Value Proposition Canvas: Identification of Pains, Gains and Customer Jobs at Farmers' Markets," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 7(4), pages 1-8, December.
    3. Corsi, Alessandro & Novelli, Silvia, 2015. "The value of direct farmers-consumers relationships as determinants of consumers' purchase choices," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202749, European Association of Agricultural Economists.
    4. Berg, Nathan & Preston, Kate L., 2017. "Willingness to pay for local food?: Consumer preferences and shopping behavior at Otago Farmers Market," Transportation Research Part A: Policy and Practice, Elsevier, vol. 103(C), pages 343-361.
    5. Lydia Zepeda & Cong Nie, 2012. "What are the odds of being an organic or local food shopper? Multivariate analysis of US food shopper lifestyle segments," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 29(4), pages 467-480, December.
    6. Jennifer Porter & David Conner & Jane Kolodinsky & Amy Trubek, 2017. "Get real: an analysis of student preference for real food," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 34(4), pages 921-932, December.
    7. Sophia Lingham & Louise Manning & Damian Maye, 2022. "Reimagining Food: Readdressing and Respecting Values," Sustainability, MDPI, vol. 14(12), pages 1-19, June.
    8. Corsi, Alessandro & Frontuto, Vito & Novelli, Silvia, 2022. "Relational goods and direct purchase from farmers: estimating the value of the relationship between consumers and producers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 25(2), March.
    9. Stewart, Hayden & Dong, Diansheng, 2018. "The Relationship Between Patronizing Direct-to-Consumer Outlets and a Household’s Demand for Fruits and Vegetables," Economic Research Report 276254, United States Department of Agriculture, Economic Research Service.
    10. Elisa Giampietri & Dieter B. A. Koemle & Xiaohua Yu & Adele Finco, 2016. "Consumers’ Sense of Farmers’ Markets: Tasting Sustainability or Just Purchasing Food?," Sustainability, MDPI, vol. 8(11), pages 1-14, November.
    11. Perla, Joseph M. & Rickard, Bradley J. & Schmit, Todd M., 2014. "Looking for Locapours: Using Zagat Survey Data to Examine Restaurant Demand for Local Wine," Agricultural and Resource Economics Review, Cambridge University Press, vol. 43(1), pages 69-86, April.
    12. John M. Polimeni & Raluca I. Iorgulescu & Lucian Liviu Albu & Andrei Ionica, 2022. "Romanian Farmers’ Markets: Understanding the Environmental Attitudes of Farmers as an Instrument for Bioeconomy Development," Sustainability, MDPI, vol. 14(18), pages 1-20, September.
    13. Justin L. Schupp, 2016. "Just where does local food live? Assessing farmers’ markets in the United States," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 33(4), pages 827-841, December.
    14. Sahand Ashtab & Robert Campbell, 2021. "Explanatory Analysis of Factors Influencing the Support for Sustainable Food Production and Distribution Systems: Results from a Rural Canadian Community," Sustainability, MDPI, vol. 13(9), pages 1-13, May.
    15. Lydia Zepeda & Anna Reznickova & Willow Russell, 2013. "CSA membership and psychological needs fulfillment: an application of self-determination theory," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 30(4), pages 605-614, December.
    16. Yuna Chiffoleau & Sarah Millet-Amrani & Arielle Canard, 2016. "From Short Food Supply Chains to Sustainable Agriculture in Urban Food Systems: Food Democracy as a Vector of Transition," Agriculture, MDPI, vol. 6(4), pages 1-18, October.
    17. Stewart, Hayden & Dong, Diansheng, 2018. "How strong is the demand for food through direct-to-consumer outlets?," Food Policy, Elsevier, vol. 79(C), pages 35-43.
    18. Michael Vassalos & Zhifeng Gao & Lisha Zhang, 2017. "Factors Affecting Current and Future CSA Participation," Sustainability, MDPI, vol. 9(3), pages 1-16, March.

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