A Profile of Farmers' Market Consumers and the Perceived Advantages of Produce Sold at Farmers' Markets
AbstractThis study examines responses of 336 produce consumers in San Luis Obispo County, California, to compare the profile of farmersÂ’' market shoppers to those who do not shop at farmers'Â’ markets. The characteristics of produce sold in farmersÂ’' markets are compared to those sold at supermarkets to determine why consumers shop in farmersÂ’' markets. This examination of the demographic profile of farmersÂ’' market produce consumers indicates that they are more likely to be female, married, and have completed post graduate work. The age levels, income levels, and employment status are similar between farmers'Â’ market shoppers and farmers'Â’ market non-shoppers. Farmers'Â’ market shoppers indicate that cooking and family meals are important to them. Consumers indicate that quality and value are among the most important attributes when purchasing produce. Consumers perceive that farmers'Â’ market produce is fresher looking, fresher tasting, a higher-quality product, a better value for the money, more reasonably priced, more likely to be grown in their country, more likely to be locally grown, more likely to be good for the environment, and more likely to be traceable to the processor and grower when compared to supermarket produce. However, many consumers do not shop at farmersÂ’' markets due to a lack of convenience.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.
Volume (Year): 36 (2005)
Issue (Month): 01 (March)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Wolf, Marianne McGarry & Berrenson, Eric, 2003. "A Comparison Of Purchasing Behaviors And Consumer Profiles At San Luis Obispo'S Thursday Night Farmers' Market: A Case Study," Journal of Food Distribution Research, Food Distribution Research Society, Food Distribution Research Society, vol. 34(01), March.
- Schnettler, Berta & SÃ¡nchez, Mercedes & Orellana, Ligia & SepÃºlveda, JosÃ©, 2013. "Country of origin and ethnocentrism: a review from the perspective of food consumption," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 17.
- Martinez, Stephen W. & Hand, Michael S. & Da Pra, Michelle & Pollack, Susan L. & Ralston, Katherine L. & Smith, Travis A. & Vogel, Stephen J. & Clark, Shellye & Lohr, Luanne & Low, Sarah A. & Newman, , 2010.
"Local Food Systems: Concepts, Impacts, and Issues,"
Economic Research Report, United States Department of Agriculture, Economic Research Service
96635, United States Department of Agriculture, Economic Research Service.
- Martinez, Steve & Hand, Michael & Da Pra, Michelle & Pollack, Susan & Ralston, Katherine & Smith, Travis & Vogel, Stephen & Clarke, Shellye & Lohr, Luanne & Low, Sarah & Newman, Constance, 2010. "Local food systems: concepts, impacts, and issues," MPRA Paper 24313, University Library of Munich, Germany.
- Detre, Joshua D. & Mark, Tyler B. & Clark, Benjamin M., 2010. "Understanding Why College-Educated Millennials Shop at Farmers Markets: An Analysis of Students at Louisiana State University," Journal of Food Distribution Research, Food Distribution Research Society, Food Distribution Research Society, vol. 41(3), November.
- Lydia Zepeda & Cong Nie, 2012. "What are the odds of being an organic or local food shopper? Multivariate analysis of US food shopper lifestyle segments," Agriculture and Human Values, Springer, Springer, vol. 29(4), pages 467-480, December.
- Violette, William J. & Harou, Aurélie P. & Upton, Joanna B. & Bell, Samuel D. & Barrett, Christopher B. & Gómez, Miguel I. & Lentz, Erin C., 2013. "Recipients’ Satisfaction with Locally Procured Food Aid Rations: Comparative Evidence from a Three Country Matched Survey," World Development, Elsevier, vol. 49(C), pages 30-43.
- Maples, McKenzie & Morgan, Kimberly L. & Interis, Matthew G. & Harri, Ardian, 2013.
"Who Buys Food Directly from Producers in the Southeastern United States?,"
Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association,
Southern Agricultural Economics Association, vol. 45(03), August.
- Maples, McKenzie & Morgan, Kimberly L. & Interis, Matthew G. & Harri, Ardian, 2013. "Who Buys Food Directly from Producers in the Southeastern United States?," 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida, Southern Agricultural Economics Association 142929, Southern Agricultural Economics Association.
- Zepeda, Lydia & Li, Jinghan, 2006. "Who Buys Local Food?," Journal of Food Distribution Research, Food Distribution Research Society, Food Distribution Research Society, vol. 37(03), November.
- Biermacher, Jon T. & Upson, Steve & Miller, David C. & Pittman, Dusty, 2007. "Economic Challenges of Small-Scale Vegetable Production and Retailing in Rural Communities: An Example from Rural Oklahoma," Journal of Food Distribution Research, Food Distribution Research Society, Food Distribution Research Society, vol. 38(3), November.
- Gumirakiza, Jean Dominique & Curtis, Kynda R. & Bosworth, Ryan, 2014. "Who Attends Farmersâ€™ Markets and Why? Understanding Consumers and their Motivations," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 17(2).
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.