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Who Buys Food Directly from Producers in the Southeastern United States?

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  • Maples, McKenzie
  • Morgan, Kimberly L.
  • Interis, Matthew G.
  • Harri, Ardian

Abstract

To capitalize on potential opportunities presented by growing consumer demand for locally grown foods, farmers need insight into significant motivations and behavioral characteristics of consumers in their region. This article aims to evaluate the characteristics of southeastern urban consumers who purchased food directly from producers. Novel study findings include the impact of disease incidences that occurred in respondent and related family members, a more accurate understanding of U.S. agriculture, relatively higher levels of concern about U.S. food safety, and greater physical activity levels, which are significant motivators of increased likelihood to purchase direct from producers.

Suggested Citation

  • Maples, McKenzie & Morgan, Kimberly L. & Interis, Matthew G. & Harri, Ardian, 2013. "Who Buys Food Directly from Producers in the Southeastern United States?," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 45(3), pages 509-518, August.
    • Handle: RePEc:cup:jagaec:v:45:y:2013:i:03:p:509-518_00
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    2. Ekanem, Enefiok & Mafuyai, Mary & Tegegne, Fisseha & Illukpitya, Prabodh, . "Research Report: An Analysis of Consumer Perception of the Importance of Selected Attributes of Fruits and Vegetables: The Case of Tennessee," Journal of Food Distribution Research, Food Distribution Research Society, vol. 51(1).
    3. Cornelia Guell & Catherine R. Brown & Otto W. Navunicagi & Viliamu Iese & Neela Badrie & Morgan Wairiu & Arlette Saint Ville & Nigel Unwin, 2022. "Perspectives on strengthening local food systems in Small Island Developing States," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 14(5), pages 1227-1240, October.
    4. Lange, Kelly Y., 2013. "Discussion: Challenges of Entering and Succeeding in Southeastern Agriculture: Access to Credit, Supply Chains, and Consumers," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 45, pages 1-4, August.
    5. Stewart, Hayden & Dong, Diansheng, 2018. "The Relationship Between Patronizing Direct-to-Consumer Outlets and a Household’s Demand for Fruits and Vegetables," Economic Research Report 276254, United States Department of Agriculture, Economic Research Service.
    6. Stewart, Hayden & Dong, Diansheng, 2018. "How strong is the demand for food through direct-to-consumer outlets?," Food Policy, Elsevier, vol. 79(C), pages 35-43.
    7. Thapaliya, Sudha & Interis, Matthew G. & Collart, Alba J. & Walters, Lurleen & Morgan, Kimberly L., 2014. "Health Motivation for Purchasing Local Foods in the Southeastern United States," 2015 Annual Meeting, January 31-February 3, 2015, Atlanta, Georgia 196803, Southern Agricultural Economics Association.
    8. Popp, Michael & Mahamba, Grace & Thompson, Jada & Malone, Trey & Popp, Jennie, 2023. "Marketing Strategy Selection for Small-Scale Fruit and Vegetable Growers: Lessons from the Mid-Southern United States," Journal of Food Distribution Research, Food Distribution Research Society, vol. 54(3), November.
    9. Morgan, Kimberly L. & Interis, Matthew G., 2017. "Who Buys More Directly from Producers in the Southeastern United States? A Research Note," Journal of Food Distribution Research, Food Distribution Research Society, vol. 48(2), July.
    10. Lili Jantyik & Jeremiás Máté Balogh & Áron Török, 2021. "What Are the Reasons Behind the Economic Performance of the Hungarian Beer Industry? The Case of the Hungarian Microbreweries," Sustainability, MDPI, vol. 13(5), pages 1-14, March.
    11. Brian Lee & Jhih‐Yun Liu & Hung‐Hao Chang, 2020. "The choice of marketing channel and farm profitability: Empirical evidence from small farmers," Agribusiness, John Wiley & Sons, Ltd., vol. 36(3), pages 402-421, June.
    12. Jayne Hutchinson & Stephanie L. Prady & Michaela A. Smith & Piran C. L. White & Hilary M. Graham, 2015. "A Scoping Review of Observational Studies Examining Relationships between Environmental Behaviors and Health Behaviors," IJERPH, MDPI, vol. 12(5), pages 1-26, May.
    13. Hodges, Alan W. & Stevens, Thomas J. & Wysocki, Allen F., 2014. "Local and Regional Food Systems in Florida: Values and Economic Impacts," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 46(2), pages 1-14, May.

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    More about this item

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q16 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - R&D; Agricultural Technology; Biofuels; Agricultural Extension Services

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