An Economic-Psychological Model of Sustainable Food Consumption
AbstractThis paper proposes a novel economic-psychological model of individual food consumption and food waste that recognizes individuals as social and moral beings who are boundedly rational and have limited capacity for self-control. The model identifies five components of individuals’ utility that correspond to five modes of being or selves: the hedonic agent, the social agent, the moral agent, the health-conscious agent and the habits-driven agent. In the model, individuals maximize this composite utility given their budget and effort constraints. We apply the model to analyze policies that can support the adoption of sustainable food consumption practices.
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Bibliographic InfoPaper provided by European Association of Agricultural Economists in its series 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland with number 114403.
Date of creation: 2011
Date of revision:
bounded rationality; bounded self-control; habits; identity; social and moral norms; sustainable food consumption; Food Consumption/Nutrition/Food Safety; D03; D11; D12;
Find related papers by JEL classification:
- D03 - Microeconomics - - General - - - Behavioral Microeconomics; Underlying Principles
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
This paper has been announced in the following NEP Reports:
- NEP-ALL-2011-10-15 (All new papers)
- NEP-EVO-2011-10-15 (Evolutionary Economics)
- NEP-NEU-2011-10-15 (Neuroeconomics)
- NEP-SOC-2011-10-15 (Social Norms & Social Capital)
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