Johansson-Stenman, Olof () (Department of Economics, School of Economics and Commercial Law, Göteborg University) Martinsson, Peter () (Department of Economics, School of Economics and Commercial Law, Göteborg University)
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This paper proposes that people derive utility not only from goods or their attributes as in standard models, but also from their self-image as influenced by their own perception of their preferences. In a representative survey, most respondents considered their own concern for status when purchasing a car to be minor in comparison with the status concerns of others. Similarly, most individuals considered themselves to be more environmentally concerned than other people. These results are consistent with an extension of the conventional theory where an individual’s selfimage is added as an argument in the utility function.
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Paper provided by Göteborg University, Department of Economics in its series Working Papers in Economics with number
141.
Length: 31 pages Date of creation: 09 Aug 2004 Date of revision: Publication status: Published in Economic Behavior and Organization, 2006, pages 129-146. Handle: RePEc:hhs:gunwpe:0141
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Find related papers by JEL classification: A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
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Cited by: (explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)
Roland Bénabou & Jean Tirole, 2004.
"Incentives and Prosocial Behavior,"
Working Papers
137, Princeton University, Woodrow Wilson School of Public and International Affairs, Discussion Papers in Economics..
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