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Importance of Informational Labeling in Exporting Beef to South Korea: Preferences of Retailers, Wholesalers and Importers

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  • Kim, Renee B.
  • Boyd, Milton S.

Abstract

Country of origin labeling and brand labeling play important roles in affecting purchasing behavior of buyers in the Korean beef supply chain. This paper presents a model which explain differences in the attitudes and purchase behaviors of three marketing groups regarding country of origin and other important quality attributes. The results show some of the diversity of buyers' attitudes, preferences and willingness to pay for different country of origin and brand of foreign packers in three marketing groups.

Suggested Citation

  • Kim, Renee B. & Boyd, Milton S., 2002. "Importance of Informational Labeling in Exporting Beef to South Korea: Preferences of Retailers, Wholesalers and Importers," 2002 International Congress, August 28-31, 2002, Zaragoza, Spain 24846, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae02:24846
    DOI: 10.22004/ag.econ.24846
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