Canadian Wheat Export Prospects In The Asian Noodle Market: Analyzing Japan And Korean Milling Industries
AbstractThe motivation for this study is the lack of knowledge of millers' preferences for noodle wheat in Asia, where noodle wheat is an expanding market segment. Data for the study are from interviews and questionnaires completed by millers in South Korea and Japan. Two different methodologies were applied--stated preference methods and semantic differential scales. Consistent results are seen from each method. Millers' choices of wheat with varying characteristics were analysed with multinomial logit models. These estimates are used to identify millers' preferred product profiles for various types of wheat and flour. Estimates are reported in the paper for millers' preferences for intrinsic quality features and trade contract terms for major types of wheat. Marginal analysis also yielded comparisons of millers' preferences in the two nations. In contrast to Australia and the United States, Canada does not produce or market a wheat variety that corresponds well to millers' preferred noodle wheat product profiles in terms of the wheat characteristics of falling number, protein level or dockage. Nor is Canada identified by millers in either of these nations as a preferred supplier of noodle wheat. Canada has a minor share of wheat exports to Korea but holds an appreciable share of Japanese wheat imports. However, Canada's market share of Japanese wheat imports may be more reflective of Japan's current regulated import process, rather than millers' preferences. Investment in product development and marketing will be necessary if Canada's share of the noodle wheat market in both Japan and Korea is to be increased.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by University of Alberta, Department of Resource Economics and Environmental Sociology in its series Project Report Series with number 24055.
Date of creation: 2002
Date of revision:
Contact details of provider:
Postal: 515 General Services Building, University of Alberta, Edmonton, AlbertaT6G 2H1
Phone: (780) 492-4225
Fax: (780) 492-0268
Web page: http://www.rees.ualberta.ca/
More information through EDIRC
Industrial Organization; International Relations/Trade;
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Ahmadi-Esfahani, Fredoun Z., 1995. "Wheat market shares in the presence of Japanese import quotas," Journal of Policy Modeling, Elsevier, vol. 17(3), pages 315-323, June.
- Ahmadi-Esfahani, Fredoun Z. & Stanmore, Roland G., 1994. "Quality Premiums For Australian Wheat In The Growing Asian Markets," Australian Journal of Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 38(03), December.
- Fredoun Z. Ahmadi-Esfahani & Roland G. Stanmore, 1994. "Values of Australian wheat and flour quality characteristics," Agribusiness, John Wiley & Sons, Ltd., vol. 10(6), pages 529-536.
- Kwamena K. Quagrainie & James Unterschultz & Michele Veeman, 1998. "Effects of Product Origin and Selected Demographics on Consumer Choice of Red Meats," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 46(2), pages 201-219, 07.
- Louviere, Jordan J., 1992. "Experimental choice analysis: Introduction and overview," Journal of Business Research, Elsevier, vol. 24(2), pages 89-95, March.
- P. A. Kuperis & M. M. Veeman & W. L. Adamowicz, 1999.
"Consumer's Responses to the Potential Use of Bovine Somatotrophin in Canadian Dairy Production,"
Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie,
Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 47(2), pages 151-163, 07.
- Kuperis, Peter & Veeman, Michele M. & Adamowicz, Wiktor L., 1998. "Consumers' Responses to the Potential Use of Bovine Somatotrophin in Canadian Dairy Production," Staff Paper Series 24104, University of Alberta, Department of Resource Economics and Environmental Sociology.
- Wilson, William W., 1989. "Differentiation And Implicit Prices In Export Wheat Markets," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 14(01), July.
- Wilson, William W. & Gallagher, Paul W., 1990.
"Quality Differences and Price Responsiveness of Wheat Class Demands,"
Statistical Series Reports
121426, North Dakota State University, Department of Agribusiness and Applied Economics.
- Wilson, William W. & Gallagher, Paul W., 1990. "Quality Differences And Price Responsiveness Of Wheat Class Demands," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 15(02), December.
- Gallagher, Paul W. & Wilson, W., 1990. "Quality Differences and Price Responsiveness of Wheat Class Demands," Staff General Research Papers 10777, Iowa State University, Department of Economics.
- Wilson, William W. & Gallagher, Paul W., 1990. "Quality Differences and Price Responsiveness of Wheat Class Demands," Staff Papers 121426, North Dakota State University, Department of Agribusiness and Applied Economics.
- Wilson, William W. & Koo, Won W. & Carter, Colin A., 1987. "Importer Loyalty in International Wheat Markets," Agricultural Economics Reports 23468, North Dakota State University, Department of Agribusiness and Applied Economics.
- Adamowicz, Wiktor & Swait, Joffre & Boxall, Peter & Louviere, Jordan & Williams, Michael, 1997. "Perceptions versus Objective Measures of Environmental Quality in Combined Revealed and Stated Preference Models of Environmental Valuation," Journal of Environmental Economics and Management, Elsevier, vol. 32(1), pages 65-84, January.
- Dahl, Bruce L. & Wilson, William W., 1996. "Grades/Classes Of Hard Wheats Exported From North America: Analysis Of Demand And Trends; Summary," Agricultural Economics Reports 23356, North Dakota State University, Department of Agribusiness and Applied Economics.
- Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132.
- Alan Webb & Stephen L. Haley & Susan Leetmaa, 1995. "Enhancing US wheat export performance: The implications of wheat cleaning," Agribusiness, John Wiley & Sons, Ltd., vol. 11(4), pages 317-332.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).
If references are entirely missing, you can add them using this form.