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Context-Dependent BSE Impacts on Canadian Food-at-Home Beef Purchases

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  • Maynard, Leigh J.
  • Wang, Xin

Abstract

Household-level Canadian scanner data from 2002 – 2005 were used to identify consumer reactions to the early BSE discoveries that severely impacted Canada’s beef industry. In all provinces, consumers reacted to the initial BSE event by purchasing more beef, apparently to support struggling ranchers. Subsequent BSE events, however, met with reduced beef purchases. The results were consistent across three measures of monthly beef purchases: participation, units purchased, and beef expenditure share. Failing to account for the context of individual BSE events would have produced little evidence of consumer reaction, a common finding among prior North American BSE studies.

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Bibliographic Info

Paper provided by Agricultural and Applied Economics Association in its series 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin with number 48431.

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Date of creation: 2009
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Handle: RePEc:ags:aaea09:48431

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Keywords: BSE; mad cow disease; food safety; consumer behavior; Canada; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; D12; Q11;

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References

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  1. Peng, Yanning & McCann-Hiltz, Diane & Goddard, Ellen W., 2004. "Consumer Demand For Meat In Alberta, Canada: Impact Of Bse," 2004 Annual meeting, August 1-4, Denver, CO 20331, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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  10. Vickner, Steven S. & Bailey, DeeVon & Dustin, Al, 2006. "Estimating the Market Demand for Value-Added Beef: Testing for BSE Announcement Effects Using a Nested PIGLOG Model Approach," 2006 Annual meeting, July 23-26, Long Beach, CA 21209, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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Cited by:
  1. Wang, Xin & Maynard, Leigh J. & Butler, J.S., 2010. "Using Linked Household-Level Datasets To Explain Consumer Response To Bse In Canada," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116404, European Association of Agricultural Economists.

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