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An Application Of Choice Modeling To Measure U.S. Consumer Preferences For Genetically Modified Foods

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  • Onyango, Benjamin M.
  • Govindasamy, Ramu
  • Nayga, Rodolfo M., Jr.

Abstract

Food biotechnology promises to deliver a wide range of enhanced consumer benefits. This study models consumer's willingness to trade-off the potential risks of GM foods with the possibility of extracting significant benefits. It estimates the marginal effects and relationships between product characteristics and consumer attributes on acceptance of GM foods.

Suggested Citation

  • Onyango, Benjamin M. & Govindasamy, Ramu & Nayga, Rodolfo M., Jr., 2004. "An Application Of Choice Modeling To Measure U.S. Consumer Preferences For Genetically Modified Foods," 2004 Annual meeting, August 1-4, Denver, CO 19964, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea04:19964
    DOI: 10.22004/ag.econ.19964
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    References listed on IDEAS

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    1. Wiktor Adamowicz & Peter Boxall & Michael Williams & Jordan Louviere, 1998. "Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments and Contingent Valuation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(1), pages 64-75.
    2. Feldmann, Matthew P. & Morris, Michael L. & Hoisington, David, 2000. "Genetically Modified Organisms: Why All The Controversy?," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 15(1), pages 1-5.
    3. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521766555.
    4. Adamowicz, Wiktor L. & Boxall, Peter C. & Williams, Michael & Louviere, Jordan, 1995. "Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments versus Contingent Valuation," Staff Paper Series 24126, University of Alberta, Department of Resource Economics and Environmental Sociology.
    5. Senauer, Benjamin, 2001. "The Food Consumer In The 21st Century: New Research Perspectives," Working Papers 14346, University of Minnesota, The Food Industry Center.
    6. Moon, Wanki & Balasubramanian, Siva K., 2001. "A Multi-Attribute Model Of Public Acceptance Of Genetically Modified Organisms," 2001 Annual meeting, August 5-8, Chicago, IL 20745, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    7. John M. Antle, 1999. "The New Economics of Agriculture," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(5), pages 993-1010.
    8. Michael Burton & Dan Rigby & Trevor Young, 2001. "Consumer attitudes to genetically modified organisms in food in the UK," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 28(4), pages 479-498, December.
    9. Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D. With contributions by-Name:Adamowicz,Wiktor, 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304.
    10. Hallman, William K. & Adelaja, Adesoji O. & Schilling, Brian J. & Lang, John T., 2002. "Public Perceptions Of Genetically Modified Foods: Americans Know Not What They Eat," Research Reports 18176, Rutgers University, Food Policy Institute.
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    Cited by:

    1. Onyango, Benjamin M. & Nayga, Rodolfo M., Jr. & Govindasamy, Ramu, 2006. "U.S. Consumers' Willingness to Pay for Food Labeled 'Genetically Modified'," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 35(2), pages 1-12, October.

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