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Increasing the transparency of stated choice studies for policy analysis: Designing experiments to produce raw response graphs

Author

Listed:
  • Dipika Sur

    (National Institute of Cholera and Enteric Diseases, Kolkata, India)

  • Joseph Cook

    (University of North Carolina, Chapel Hill)

  • Susmita Chatterjee

    (Indian Institute of Bio-social Research and Development (IBRAD), Kolkata, India)

  • Jacqueline Deen

    (International Vaccine Institute, Seoul, South Korea)

  • Dale Whittington

    (School of Public Health, University of North Carolina, Chapel Hill)

Abstract

We believe a lack of transparency undermines both the credibility of, and interest in, stated choice studies among policy makers. Unlike articles reporting the results of contingent valuation studies, papers in the stated choice literature rarely present simple tabulations of raw response data (that is, a table or graph showing the percentage of respondents agreeing to purchase a good or service, or vote for a proposed management plan as a function of price). We describe an approach for adding “policy” tasks to a standard orthogonal-in-attribute-levels research design that allows the researcher to plot raw responses as a function of changes in only one characteristic of the offered good or service. We demonstrate this approach using data from a stated choice study of private demand for cholera and typhoid vaccines in Kolkata, India, carried out in the summer of 2004. © 2006 by the Association for Public Policy Analysis and Management.

Suggested Citation

  • Dipika Sur & Joseph Cook & Susmita Chatterjee & Jacqueline Deen & Dale Whittington, 2007. "Increasing the transparency of stated choice studies for policy analysis: Designing experiments to produce raw response graphs," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 26(1), pages 189-199.
    • Handle: RePEc:wly:jpamgt:v:26:y:2007:i:1:p:189-199
    DOI: 10.1002/pam.20237
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    References listed on IDEAS

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    1. Adamowicz, Wiktor L., 2004. "What's it worth? An examination of historical trends and future directions in environmental valuation," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 48(3), pages 1-25.
    2. Swait, Joffre & Adamowicz, Wiktor, 2001. "The Influence of Task Complexity on Consumer Choice: A Latent Class Model of Decision Strategy Switching," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(1), pages 135-148, June.
    3. Peter A. Diamond & Jerry A. Hausman, 1994. "Contingent Valuation: Is Some Number Better than No Number?," Journal of Economic Perspectives, American Economic Association, vol. 8(4), pages 45-64, Fall.
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    Cited by:

    1. Joseph Cook & Marc Jeuland & Brian Maskery & Donald Lauria & Dipika Sur & John Clemens & Dale Whittington, 2009. "Using private demand studies to calculate socially optimal vaccine subsidies in developing countries," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 28(1), pages 6-28.
    2. Poulos, Christine & Yang, Jui-Chen & Levin, Carol & Van Minh, Hoang & Giang, Kim Bao & Nguyen, Diep, 2011. "Mothers' preferences and willingness to pay for HPV vaccines in Vinh Long Province, Vietnam," Social Science & Medicine, Elsevier, vol. 73(2), pages 226-234, July.

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