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The Effects of A Soft Drink Tax in the UK

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  • Richard Tiffin
  • Ariane Kehlbacher
  • Matthew Salois

Abstract

The majority of the UK population is either overweight or obese. Health economists, nutritionists and doctors are calling for the UK to follow the example of other European countries and introduce a tax on soft drinks as a result of the perception that high intakes contribute to diet‐related disease. We use a demand model estimated with household‐level data on beverage purchases in the UK to investigate the effects of a tax on soft drink consumption. The model is a Quadratic Almost Ideal Demand System, and censoring is handled by applying a double hurdle. Separate models are estimated for low, moderate and high consumers to allow for a differential impact on consumption between these groups. Applying different hypothetical tax rates, we conclude that understanding the nature of substitute/complement relationships is crucial in designing an effective policy as these relationships differ between consumers depending on their consumption level. The overall impact of a soft drink tax on calorie consumption is likely to be small. Copyright © 2014 John Wiley & Sons, Ltd.

Suggested Citation

  • Richard Tiffin & Ariane Kehlbacher & Matthew Salois, 2015. "The Effects of A Soft Drink Tax in the UK," Health Economics, John Wiley & Sons, Ltd., vol. 24(5), pages 583-600, May.
  • Handle: RePEc:wly:hlthec:v:24:y:2015:i:5:p:583-600
    DOI: 10.1002/hec.3046
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    References listed on IDEAS

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    2. Fritz Schiltz & Kristof De Witte, 2022. "Sugar rush or sugar crash? Experimental evidence on the impact of sugary drinks in the classroom," Health Economics, John Wiley & Sons, Ltd., vol. 31(1), pages 215-232, January.
    3. Murat Genc, 2016. "Empirical Estimation of Elasticities and Their Use," EcoMod2016 9510, EcoMod.
    4. Fabrice Etilé & Sébastien Lecocq & Christine Boizot-Szantai, 2021. "Market heterogeneity and the distributional incidence of soft-drink taxes: evidence from France [Regressive sin taxes, with an application to the optimal soda tax]," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 48(4), pages 915-939.
    5. Biondi, Beatrice & Cornelsen, Laura & Mazzocchi, Mario & Smith, Richard, 2020. "Between preferences and references: Asymmetric price elasticities and the simulation of fiscal policies," Journal of Economic Behavior & Organization, Elsevier, vol. 180(C), pages 108-128.
    6. Brendan Collins & Simon Capewell & Martin O’Flaherty & Hannah Timpson & Abdul Razzaq & Sylvia Cheater & Robin Ireland & Helen Bromley, 2015. "Modelling the Health Impact of an English Sugary Drinks Duty at National and Local Levels," PLOS ONE, Public Library of Science, vol. 10(6), pages 1-13, June.
    7. Sergiu Burlacu & Austėja Kažemekaitytė & Piero Ronzani & Lucia Savadori, 2022. "Blinded by worries: sin taxes and demand for temptation under financial worries," Theory and Decision, Springer, vol. 92(1), pages 141-187, February.

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