IDEAS home Printed from https://ideas.repec.org/a/spr/agrhuv/v38y2021i1d10.1007_s10460-020-10144-3.html
   My bibliography  Save this article

Farmer perspectives on farmers markets in low-income urban areas: a case study in three Michigan cities

Author

Listed:
  • Dru Montri

    (Michigan State University)

  • Kimberly Chung

    (Michigan State University)

  • Bridget Behe

    (Michigan State University)

Abstract

Farmers markets in low-income, urban areas (LIUA) struggle to establish and sustain themselves. Accordingly, farmer recruitment and retention remain a challenge. This paper examines the perspectives of farmers who have been recruited to participate in farmers markets located in LIUA. Taking an ethnographic approach, we seek to understand why farmers join, stay, and/or leave newly-developed farmers market in LIUA. In-depth interviews revealed different motivations for joining new LIUA markets and that these motivations were closely tied to farmers’ reasons for farming. We identified four categories of motivations: farming as (1) a primary livelihood strategy; (2) a new business opportunity; (3) recreation; (4) a social mission. Retention differed across these motivational categories. Farmers who joined LIUA farmers markets to support their livelihoods were the most likely to drop out of these markets. Farmers who used the farmers market to explore a new business opportunity were less likely to drop out and those who farmed for recreation or for a social mission were most loyal and did not drop out. The results indicate that understanding the motivations of farmers may be crucial to retaining farmers at LIUA farmers markets. They also indicate that farmers who are most suited to LIUA farmers markets may be currently overlooked by market managers who regularly target full-time livelihood vendors. These findings have implications for creating more stable farmers markets in LIUA.

Suggested Citation

  • Dru Montri & Kimberly Chung & Bridget Behe, 2021. "Farmer perspectives on farmers markets in low-income urban areas: a case study in three Michigan cities," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 38(1), pages 1-14, February.
    • Handle: RePEc:spr:agrhuv:v:38:y:2021:i:1:d:10.1007_s10460-020-10144-3
    DOI: 10.1007/s10460-020-10144-3
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10460-020-10144-3
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10460-020-10144-3?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Peterson, Hikaru Hanawa & Barkley, Andrew P. & Chacon-Cascante, Adriana & Kastens, Terry L., 2012. "The Motivation for Organic Grain Farming in the United States: Profits, Lifestyle, or the Environment?," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 44(2), pages 1-19, May.
    2. Bi-Kun Tsai, 2019. "Determinants of Consumers’ Retention and Subjective Well-Being: A Sustainable Farmers’ Market Perspective," Sustainability, MDPI, vol. 11(22), pages 1-14, November.
    3. Ika Darnhofer & Walter Schneeberger & Bernhard Freyer, 2005. "Converting or not converting to organic farming in Austria:Farmer types and their rationale," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 22(1), pages 39-52, March.
    4. Adam Reimer & Aaron Thompson & Linda Prokopy, 2012. "The multi-dimensional nature of environmental attitudes among farmers in Indiana: implications for conservation adoption," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 29(1), pages 29-40, March.
    5. Matthew Griffin & Edward Frongillo, 2003. "Experiences and perspectives of farmers from Upstate New York farmers' markets," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 20(2), pages 189-203, June.
    6. Victoria Morckel, 2018. "The direct economic impact of the Flint, Michigan, farmers’ market relocation," Community Development, Taylor & Francis Journals, vol. 49(2), pages 161-174, March.
    7. Hayley H. Chouinard & Tobias Paterson & Philip R. Wandschneider & Adrienne M. Ohler, 2008. "Will Farmers Trade Profits for Stewardship? Heterogeneous Motivations for Farm Practice Selection," Land Economics, University of Wisconsin Press, vol. 84(1), pages 66-82.
    8. Zein Kallas & Teresa Serra & José Maria Gil, 2010. "Farmers’ objectives as determinants of organic farming adoption: the case of Catalonian vineyard production," Agricultural Economics, International Association of Agricultural Economists, vol. 41(5), pages 409-423, September.
    9. John Cranfield & Spencer Henson & James Holliday, 2010. "The motives, benefits, and problems of conversion to organic production," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 27(3), pages 291-306, September.
    10. Logozar, Bernadette & Schmit, Todd M., 2009. "Assessing the Success of Farmers’ Markets in Northern New York: A Survey of Vendors, Customers, and Market Managers," EB Series 55941, Cornell University, Department of Applied Economics and Management.
    11. Alison Alkon, 2008. "From value to values: sustainable consumption at farmers markets," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 25(4), pages 487-498, December.
    12. Schmit, T.M. & Gómez, M.I., 2011. "Developing viable farmers markets in rural communities: An investigation of vendor performance using objective and subjective valuations," Food Policy, Elsevier, vol. 36(2), pages 119-127, April.
    13. Brodt, Sonja & Klonsky, Karen & Tourte, Laura, 2006. "Farmer goals and management styles: Implications for advancing biologically based agriculture," Agricultural Systems, Elsevier, vol. 89(1), pages 90-105, July.
    14. Govindasamy, Ramu & Zurbriggen, Marta & Italia, John & Adelaja, Adesoji O. & Nitzsche, Peter & VanVranken, Richard, 1998. "Farmers Markets: Producers Characteristics and Status of Their Businesses," P Series 36725, Rutgers University, Department of Agricultural, Food and Resource Economics.
    15. Rebecca Mino & Kimberly Chung & Dru Montri, 2018. "A look from the inside: perspectives on the expansion of food assistance programs at Michigan farmers markets," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 35(4), pages 823-835, December.
    16. Payne, Tim, 2002. "U.S. Farmers' Markets 2000: A Study Of Emerging Trends," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(1), pages 1-3, March.
    17. Andrew W. Gilg & Martin Battershill, 1999. "The Role of Household Factors in Direct Selling of Farm Produce in France," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 90(3), pages 312-319, August.
    18. Candace Young & Allison Karpyn & Nicky Uy & Katy Wich & Jonathan Glyn, 2011. "Farmers' markets in low income communities: impact of community environment, food programs and public policy," Community Development, Taylor & Francis Journals, vol. 42(2), pages 208-220, April.
    19. Maybery, Darryl & Crase, Lin & Gullifer, Chris, 2005. "Categorising farming values as economic, conservation and lifestyle," Journal of Economic Psychology, Elsevier, vol. 26(1), pages 59-72, February.
    20. Angela Tregear, 2005. "Lifestyle, growth, or community involvement? The balance of goals of UK artisan food producers," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 17(1), pages 1-15, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. William Lacy, 2023. "Local food systems, citizen and public science, empowered communities, and democracy: hopes deserving to live," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 40(1), pages 1-17, March.
    2. Rosalia Filippini & Filippo Arfini & Lisa Baldi & Michele Donati, 2023. "Economic Impact of Short Food Supply Chains: A Case Study in Parma (Italy)," Sustainability, MDPI, vol. 15(15), pages 1-14, July.
    3. Richael Connolly & Joe Bogue & Lana Repar, 2022. "Farmers’ Markets as Resilient Alternative Market Structures in a Sustainable Global Food System: A Small Firm Growth Perspective," Sustainability, MDPI, vol. 14(18), pages 1-24, September.
    4. Dorceta E. Taylor & Lina M. Farias & Lia M. Kahan & Julia Talamo & Alison Surdoval & Ember D. McCoy & Socorro M. Daupan, 2022. "Understanding the challenges faced by Michigan’s family farmers: race/ethnicity and the impacts of a pandemic," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(3), pages 1077-1096, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Han, Guang & Arbuckle, J. Gordon & Grudens-Schuck, Nancy, 2021. "Motivations, goals, and benefits associated with organic grain farming by producers in Iowa, U.S," Agricultural Systems, Elsevier, vol. 191(C).
    2. Beatrice Dingha & Leah Sandler & Arnab Bhowmik & Clement Akotsen-Mensah & Louis Jackai & Kevin Gibson & Ronald Turco, 2019. "Industrial Hemp Knowledge and Interest among North Carolina Organic Farmers in the United States," Sustainability, MDPI, vol. 11(9), pages 1-17, May.
    3. Walder, Peter & Kantelhardt, Jochen, 2018. "The Environmental Behaviour of Farmers – Capturing the Diversity of Perspectives with a Q Methodological Approach," Ecological Economics, Elsevier, vol. 143(C), pages 55-63.
    4. Jean McGuire & Lois Morton & Alicia Cast, 2013. "Reconstructing the good farmer identity: shifts in farmer identities and farm management practices to improve water quality," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 30(1), pages 57-69, March.
    5. Braito, Michael & Leonhardt, Heidi & Penker, Marianne & Schauppenlehner-Kloyber, Elisabeth & Thaler, Georg & Flint, Courtney G., 2020. "The plurality of farmers’ views on soil management calls for a policy mix," Land Use Policy, Elsevier, vol. 99(C).
    6. Philippos Karipidis & Sotiria Karypidou, 2021. "Factors that Impact Farmers’ Organic Conversion Decisions," Sustainability, MDPI, vol. 13(9), pages 1-24, April.
    7. Heidi Leonhardt & Michael Braito & Reinhard Uehleke, 2022. "Combining the best of two methodological worlds? Integrating Q methodology-based farmer archetypes in a quantitative model of agri-environmental scheme uptake," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(1), pages 217-232, March.
    8. Aaron Thompson & Adam Reimer & Linda Prokopy, 2015. "Farmers’ views of the environment: the influence of competing attitude frames on landscape conservation efforts," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(3), pages 385-399, September.
    9. Irwa Issa & Ulrich Hamm, 2017. "Adoption of Organic Farming as an Opportunity for Syrian Farmers of Fresh Fruit and Vegetables: An Application of the Theory of Planned Behaviour and Structural Equation Modelling," Sustainability, MDPI, vol. 9(11), pages 1-22, November.
    10. Greiner, Romy & Miller, Owen & Patterson, Louisa, 2008. "The role of grazier motivations and risk attitudes in the adoption of grazing best management practices," 2008 Conference (52nd), February 5-8, 2008, Canberra, Australia 6002, Australian Agricultural and Resource Economics Society.
    11. Mzoughi, Naoufel, 2011. "Farmers adoption of integrated crop protection and organic farming: Do moral and social concerns matter?," Ecological Economics, Elsevier, vol. 70(8), pages 1536-1545, June.
    12. Maria & Irham & Slamet Hartono & Lestari Rahayu Waluyati, 2022. "The effect of environmental awareness on motivation in adopting farming conservation techniques in the various agro-ecological zones: a case study in critical land of Java Island, Indonesia," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(2), pages 1878-1896, February.
    13. Patrick Baur, 2020. "When farmers are pulled in too many directions: comparing institutional drivers of food safety and environmental sustainability in California agriculture," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 37(4), pages 1175-1194, December.
    14. Pierre Chiaverina & Sophie Drogué & Florence Jacquet & Larry Lev & Robert King, 2023. "Does short food supply chain participation improve farm economic performance? A meta‐analysis," Agricultural Economics, International Association of Agricultural Economists, vol. 54(3), pages 400-413, May.
    15. Veldstra, Michael D. & Alexander, Corinne E. & Marshall, Maria I., 2014. "To certify or not to certify? Separating the organic production and certification decisions," Food Policy, Elsevier, vol. 49(P2), pages 429-436.
    16. Richael Connolly & Joe Bogue & Lana Repar, 2022. "Farmers’ Markets as Resilient Alternative Market Structures in a Sustainable Global Food System: A Small Firm Growth Perspective," Sustainability, MDPI, vol. 14(18), pages 1-24, September.
    17. Tyllianakis, Emmanouil & Martin-Ortega, Julia & Ziv, Guy & Chapman, Pippa J. & Holden, Joseph & Cardwell, Michael & Fyfe, Duncan, 2023. "A window into land managers’ preferences for new forms of agri-environmental schemes: Evidence from a post-Brexit analysis," Land Use Policy, Elsevier, vol. 129(C).
    18. Ioanna Grammatikopoulou & Eija Pouta & Sami Myyrä, 2016. "Exploring the determinants for adopting water conservation measures. What is the tendency of landowners when the resource is already at risk?," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 59(6), pages 993-1014, June.
    19. Laura Siepmann & Kimberly A. Nicholas, 2018. "German Winegrowers’ Motives and Barriers to Convert to Organic Farming," Sustainability, MDPI, vol. 10(11), pages 1-17, November.
    20. Ariana P. Torres & Nicholas A. Lancaster & Luiz H. B. Vilas Boas, 2020. "Categorizing Organic Grain Buyers in the Midwestern United States," Sustainability, MDPI, vol. 12(12), pages 1-16, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:agrhuv:v:38:y:2021:i:1:d:10.1007_s10460-020-10144-3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.