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Experiences and perspectives of farmers from Upstate New York farmers' markets

Author

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  • Matthew Griffin
  • Edward Frongillo

Abstract

Despite the growing popularityof farmers' markets (FMs) across the UnitedStates, the experiences and perspectives offarmers who sell at markets have received verylittle research attention. This study describesthe views of 18 farmers from Upstate New Yorkon the importance of FMs as part of theirlifestyle and livelihood, the challenges theyface selling at markets, and their conceptionsof ideal FMs. Through in-depth, semi-structuredinterviews, farmers expressed economic andsocial motivations for selling at FMs; socialbenefits from interacting with customers; andthe challenges they faced as small-scalefarmers and sellers, including extra-marketcompetition, uncooperative and problematicmarket vendors, rising farm input costs, andchanging consumer trends. Farmers alsodiscussed personal values associated withselling at FMs, such as pride in raising andmarketing one's own products, working togetherwith other farmer-vendors, and providingcustomers with honest information. Visions ofideal FMs were varied among farmers, but therewas general agreement that FMs should provide adiversity of products to attract customers andeducational opportunities for the public tolearn more about FMs and local produce. Theinterdependence of FM farmers was a majoremergent theme across interviews. Findingssuggested that market experiences of FMfarmers, including economic success, are notonly contingent on personal effort, but canalso be affected by the work of fellow vendors.Future research may look to further explore howFM farmers and other vendors interact ascooperative and competitive social and economicunits. At the community level, FM leadershipshould continue to focus on the experiences andperspectives of farmers and other marketvendors, in addition to identifying ways forenhancing cooperative FM enterprises. Copyright Kluwer Academic Publishers 2003

Suggested Citation

  • Matthew Griffin & Edward Frongillo, 2003. "Experiences and perspectives of farmers from Upstate New York farmers' markets," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 20(2), pages 189-203, June.
    • Handle: RePEc:spr:agrhuv:v:20:y:2003:i:2:p:189-203
    DOI: 10.1023/A:1024065526440
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    Citations

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    Cited by:

    1. Sara Fabbrizzi & Silvio Menghini & Nicola Marinelli, 2014. "The Short Food Supply Chain: A Concrete Example of Sustainability. A Literature Review," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2014(2), pages 189-206.
    2. Nancy Kurland & Linda Aleci, 2015. "From civic institution to community place: the meaning of the public market in modern America," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(3), pages 505-521, September.
    3. Matthew M. Mars & Hope Jensen Schau, 2017. "Institutional entrepreneurship and the negotiation and blending of multiple logics in the Southern Arizona local food system," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 34(2), pages 407-422, June.
    4. Reynolds-Allie, Kenesha & Fields, Deacue, 2011. "Alabama Restaurant Preferences and Willingness to Pay for Local Food: A Choice Based Approach," 2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas 98822, Southern Agricultural Economics Association.
    5. Francesco Bimbo & Rosaria Viscecchia & Gianluca Nardone, 2013. "L?effetto della "filiera corta" sul livello di obesit? in Italia," Economia agro-alimentare, FrancoAngeli Editore, vol. 15(2), pages 97-110.
    6. Edward Martey & Prince M. Etwire & Alexander Nimo Wiredu & Benjamin D. K. Ahiabor, 2017. "Establishing the link between market orientation and agricultural commercialization: Empirical evidence from Northern Ghana," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 9(4), pages 849-866, August.
    7. Connolly, Cristina & Klaiber, H. Allen, 2019. "Competition in Local Food Markets," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 44(2), May.
    8. Lynch, Lori & Duke, Joshua M., 2007. "Economic Benefits of Farmland Preservation: Evidence from the United States," Working Papers 7342, University of Maryland, Department of Agricultural and Resource Economics.
    9. Dru Montri & Kimberly Chung & Bridget Behe, 2021. "Farmer perspectives on farmers markets in low-income urban areas: a case study in three Michigan cities," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 38(1), pages 1-14, February.
    10. Schmit, T.M. & Gómez, M.I., 2011. "Developing viable farmers markets in rural communities: An investigation of vendor performance using objective and subjective valuations," Food Policy, Elsevier, vol. 36(2), pages 119-127, April.
    11. John M. Polimeni & Raluca I. Iorgulescu & Lucian Liviu Albu & Andrei Ionica, 2022. "Romanian Farmers’ Markets: Understanding the Environmental Attitudes of Farmers as an Instrument for Bioeconomy Development," Sustainability, MDPI, vol. 14(18), pages 1-20, September.
    12. George Chatzinakos, 2016. "Exploring Potentials for Culinary Tourism through a Food Festival: The Case of Thessaloniki Food Festival," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 4(2), pages 110-125, October.
    13. Andrew Davey, 2018. "“Conservative” ideology and the politics of local food," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 35(4), pages 853-865, December.
    14. John Smithers & Alun Joseph, 2010. "The trouble with authenticity: separating ideology from practice at the farmers’ market," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 27(2), pages 239-247, June.

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