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The Impact of a Seller's Ebay Reputation on Price

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  • Ryan Mickey

Abstract

eBay provides a large amount of data – enough data to investigate how markets address the problem of asymmetric information. This study analyzes 183 auctions of Apple iPod Touches on eBay.com to find the impact of a seller's rating on price. I found that a seller's percent of negative rating significantly impacts the price they ultimately receive.

Suggested Citation

  • Ryan Mickey, 2010. "The Impact of a Seller's Ebay Reputation on Price," The American Economist, Sage Publications, vol. 55(2), pages 162-169, November.
    • Handle: RePEc:sae:amerec:v:55:y:2010:i:2:p:162-169
    DOI: 10.1177/056943451005500217
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    References listed on IDEAS

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    1. David Lucking‐Reiley & Doug Bryan & Naghi Prasad & Daniel Reeves, 2007. "Pennies From Ebay: The Determinants Of Price In Online Auctions," Journal of Industrial Economics, Wiley Blackwell, vol. 55(2), pages 223-233, June.
    2. Eaton David H, 2007. "The Impact of Reputation Timing and Source on Auction Outcomes," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 7(1), pages 1-14, July.
    3. Daniel Houser & John Wooders, 2006. "Reputation in Auctions: Theory, and Evidence from eBay," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 15(2), pages 353-369, June.
    4. Stuart Landon & Constance E. Smith, 1998. "Quality Expectations, Reputation, and Price," Southern Economic Journal, John Wiley & Sons, vol. 64(3), pages 628-647, January.
    5. George A. Akerlof, 1970. "The Market for "Lemons": Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 84(3), pages 488-500.
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    Cited by:

    1. Judy E. Scott & Dawn G. Gregg & Jae Hoon Choi, 2015. "Lemon complaints: When online auctions go sour," Information Systems Frontiers, Springer, vol. 17(1), pages 177-191, February.

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