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The Determinants of Price in Internet Auctions of Used Cars

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  • Thomas Andrews

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  • Cynthia Benzing

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    Abstract

    This study analyzes how auction, seller, and product factors influence the price premium in an eBay used car auction market. In auctions with at least one bid, the reputation of the seller, title status, and the time the auction ended influenced the price premium on the highest bid. For auctions that resulted in a sale, cars with clear title and dealers were able to secure significantly greater price premiums, but seller reputation had no significant effect. Using a binary logit model, cars had a greater probability of selling if the seller had a better reputation. The quality of the presentation and number of pictures did not enhance the price premium in any of the models. Copyright International Atlantic Economic Society 2007

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    File URL: http://hdl.handle.net/10.1007/s11293-006-9045-7
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    Bibliographic Info

    Article provided by International Atlantic Economic Society in its journal Atlantic Economic Journal.

    Volume (Year): 35 (2007)
    Issue (Month): 1 (March)
    Pages: 43-57

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    Handle: RePEc:kap:atlecj:v:35:y:2007:i:1:p:43-57

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    Keywords: car auctions; internet auctions; pricing factors; D44; D82; L14;

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    References

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    1. Horstmann, Ignatius J & LaCasse, Chantale, 1997. "Secret Reserve Prices in a Bidding Model with a Resale Option," American Economic Review, American Economic Association, vol. 87(4), pages 663-84, September.
    2. Daniel Houser & John Wooders, 2006. "Reputation in Auctions: Theory, and Evidence from eBay," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 15(2), pages 353-369, 06.
    3. Mikhail I. Melnik & James Alm, 2005. "Seller Reputation, Information Signals, and Prices for Heterogeneous Coins on eBay," Southern Economic Journal, Southern Economic Association, vol. 72(2), pages 305–328, October.
    4. Timothy Mathews & Brett Katzman, 2006. "The role of varying risk attitudes in an auction with a buyout option," Economic Theory, Springer, vol. 27(3), pages 597-613, 04.
    5. Cynthia G. McDonald & V. Carlos Slawson, 2002. "Reputation in An Internet Auction Market," Economic Inquiry, Western Economic Association International, vol. 40(4), pages 633-650, October.
    6. Weinberg, Bruce D. & Davis, Lenita, 2005. "Exploring the WOW in online-auction feedback," Journal of Business Research, Elsevier, vol. 58(11), pages 1609-1621, November.
    7. Patrick Bajari & Ali Horta�su, 2004. "Economic Insights from Internet Auctions," Journal of Economic Literature, American Economic Association, vol. 42(2), pages 457-486, June.
    8. Jonathan L. Willis, 2004. "What impact will E-commerce have on the U.S. economy?," Economic Review, Federal Reserve Bank of Kansas City, issue Q II, pages 53-71.
    9. Doug Bryan & David Lucking-Reiley & Naghi Prasad & Daniel Reeves, 2000. "Pennies from eBay: the Determinants of Price in Online Auctions," Econometric Society World Congress 2000 Contributed Papers 1736, Econometric Society.
    10. Sanjeev Dewan & Vernon Hsu, 2004. "Adverse Selection In Electronic Markets: Evidence From Online Stamp Auctions," Journal of Industrial Economics, Wiley Blackwell, vol. 52(4), pages 497-516, December.
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    Cited by:
    1. Chia-Hung Sun & Kang Liu, 2010. "Information asymmetry and small business in online auction market," Small Business Economics, Springer, vol. 34(4), pages 433-444, May.
    2. Jannett Highfill & Kevin O’Brien, 2009. "The Effect of Alternative e-Prices on eBay Book Auctions," Atlantic Economic Journal, International Atlantic Economic Society, vol. 37(4), pages 383-395, December.
    3. Genti Kostandini & Elton Mykerezi & Eftila Tanellari & Nour Dib, 2011. "Does Buyer Experience Pay Off? Evidence from eBay," Review of Industrial Organization, Springer, vol. 39(3), pages 253-265, November.
    4. Kevin Hasker & Robin Sickles, 2010. "eBay in the Economic Literature: Analysis of an Auction Marketplace," Review of Industrial Organization, Springer, vol. 37(1), pages 3-42, August.

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