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Do vendors benefit from promotions in a multi-vendor loyalty program?

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Author Info

  • Matilda Dorotic

    ()

  • Dennis Fok
  • Peter Verhoef
  • Tammo Bijmolt

Abstract

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File URL: http://hdl.handle.net/10.1007/s11002-010-9128-8
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Bibliographic Info

Article provided by Springer in its journal Marketing Letters.

Volume (Year): 22 (2011)
Issue (Month): 4 (November)
Pages: 341-356

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Handle: RePEc:kap:mktlet:v:22:y:2011:i:4:p:341-356

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Web page: http://www.springerlink.com/link.asp?id=100312

Related research

Keywords: Loyalty programs; Multi-vendor loyalty program; Promotion effectiveness; Joint promotions; Cross-vendor effects;

References

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Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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  1. Im, Kyung So & Pesaran, M. Hashem & Shin, Yongcheol, 2003. "Testing for unit roots in heterogeneous panels," Journal of Econometrics, Elsevier, vol. 115(1), pages 53-74, July.
  2. Byung-Do Kim & Mengze Shi & Kannan Srinivasan, 2001. "Reward Programs and Tacit Collusion," Marketing Science, INFORMS, vol. 20(2), pages 99-120, June.
  3. Schultz, Don E., 1996. "The inevitability of integrated communications," Journal of Business Research, Elsevier, vol. 37(3), pages 139-146, November.
  4. Kopalle Praveen K & Neslin Scott A, 2003. "The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment," Review of Marketing Science, De Gruyter, vol. 1(1), pages 1-41, August.
  5. Ran Kivetz, 2005. "Promotion Reactance: The Role of Effort-Reward Congruity," Journal of Consumer Research, University of Chicago Press, vol. 31(4), pages 725-736, 03.
  6. Joseph C. Nunes & Xavier Drze, 2006. "The Endowed Progress Effect: How Artificial Advancement Increases Effort," Journal of Consumer Research, University of Chicago Press, vol. 32(4), pages 504-512, 03.
  7. Robert C. Blattberg & Richard Briesch & Edward J. Fox, 1995. "How Promotions Work," Marketing Science, INFORMS, vol. 14(3_supplem), pages G122-G132.
  8. Tansev Geylani & J. Jeffrey Inman & Frenkel Ter Hofstede, 2008. "Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty," Marketing Science, INFORMS, vol. 27(4), pages 730-744, 07-08.
  9. Levin, Andrew & Lin, Chien-Fu & James Chu, Chia-Shang, 2002. "Unit root tests in panel data: asymptotic and finite-sample properties," Journal of Econometrics, Elsevier, vol. 108(1), pages 1-24, May.
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