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Willingness to pay: individual or household?

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  • Liam Delaney
  • Francis O’Toole

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Abstract

This paper considers how respondents model the open-ended willingness to pay question, what is your maximum willingness to pay? In the specific context of valuing Irish public service broadcasting, respondents were asked a follow-up question in order to explore whether the initial response was an individual or household bid. The results suggest the presence of significant ambiguity in how responses to standard willingness to pay questions should be interpreted and aggregated. Copyright Springer Science+Business Media, LLC 2006

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File URL: http://hdl.handle.net/10.1007/s10824-006-9021-8
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Bibliographic Info

Article provided by Springer in its journal Journal of Cultural Economics.

Volume (Year): 30 (2006)
Issue (Month): 4 (December)
Pages: 305-309

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Handle: RePEc:kap:jculte:v:30:y:2006:i:4:p:305-309

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Web page: http://www.springerlink.com/link.asp?id=100284

Related research

Keywords: Contingent valuation; Household economics; Public broadcasting; D13; Z10;

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References

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  1. Smith, V. Kerry & Van Houtven, George, 1998. "Non-Market Valuation and the Household," Discussion Papers dp-98-31, Resources For the Future.
  2. Jon Strand, 2005. "Individual and Household Values of Mortality Reductions with Intrahousehold Bargaining," Journal of Risk and Uncertainty, Springer, vol. 31(2), pages 217-236, September.
  3. Douglas Noonan, 2003. "Contingent Valuation and Cultural Resources: A Meta-Analytic Review of the Literature," Journal of Cultural Economics, Springer, vol. 27(3), pages 159-176, November.
  4. Ludwig, Jens & Cook, Philip J, 2001. " The Benefits of Reducing Gun Violence: Evidence from Contingent-Valuation Survey Data," Journal of Risk and Uncertainty, Springer, vol. 22(3), pages 207-26, May.
  5. Strand, Jon, 2003. "Public-good valuation and intrafamily allocation," Memorandum 28/2002, Oslo University, Department of Economics.
  6. John Quiggin, 1998. "Individual and Household Willingness to Pay for Public Goods," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(1), pages 58-63.
  7. Liam Delaney & Francis O’Toole, 2004. "Irish Public Service Broadcasting - A Contingent Valuation Analysis," The Economic and Social Review, Economic and Social Studies, vol. 35(3), pages 321-350.
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Citations

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Cited by:
  1. David Comerford & Liam Delaney & Colm Harmon, 2009. "Experimental Tests of Survey Responses to Expenditure Questions," Working Papers 200925, Geary Institute, University College Dublin.
  2. Henrik Lindhjem & Ståle Navrud, 2009. "Asking for Individual or Household Willingness to Pay for Environmental Goods?," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 43(1), pages 11-29, May.
  3. Delaney, Liam & O'Toole, Francis, 2008. "Individual, household and gender preferences for social transfers," Journal of Economic Psychology, Elsevier, vol. 29(3), pages 348-359, June.
  4. Andy Choi, 2009. "Willingness to pay: how stable are the estimates?," Journal of Cultural Economics, Springer, vol. 33(4), pages 301-310, November.

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