Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms
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Bibliographic InfoArticle provided by Springer in its journal Journal of Business Ethics.
Volume (Year): 77 (2008)
Issue (Month): 4 (February)
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Web page: http://www.springerlink.com/link.asp?id=100281
well-being marketing; marketing and quality of life; societal marketing; marketing ethics; social responsibility in marketing;
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- Kumar, Nirmalya & Scheer, Lisa & Kotler, Philip, 2000. "From market driven to market driving," European Management Journal, Elsevier, vol. 18(2), pages 129-142, April.
- Belk, Russell W, 1985. " Materialism: Trait Aspects of Living in the Material World," Journal of Consumer Research, University of Chicago Press, vol. 12(3), pages 265-80, December.
- Stephan Grzeskowiak & M. Sirgy & Dong-Jin Lee & C. Claiborne, 2006. "Housing Well-Being: Developing and Validating a Measure," Social Indicators Research, Springer, vol. 79(3), pages 503-541, December.
- Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-29, March-Apr.
- Josh Gullett & Loc Do & Maria Canuto-Carranco & Mark Brister & Shundricka Turner & Cam Caldwell, 2009. "The Buyer–Supplier Relationship: An Integrative Model of Ethics and Trust," Journal of Business Ethics, Springer, vol. 90(3), pages 329-341, December.
- Bodo Schlegelmilch & Magdalena Öberseder, 2010. "Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends," Journal of Business Ethics, Springer, vol. 93(1), pages 1-19, April.
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