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What is Consumer Well-Being to Asians?

Author

Listed:
  • Siew Leong
  • Swee Ang
  • Joseph Cote
  • Yih Lee
  • Michael Houston

Abstract

This article explores the underlying dimensions of consumer well-being from 2013 adults representing the major cities in two emerging countries, China and India; and three developed countries, Japan Korea, and Singapore. The analyses reveal that well-being dimension importance varies across respondents. For example, Market Mavens valued acquisition, image, and consumption dimensions while Social Shoppers value the personal interactions associated with consumer well-being. These groups exist in all five countries, suggesting that macro measures of consumer well-being may mask meaningful differences. Our results suggest that consumer well-being measures need to be modified to account for individual differences. Copyright Springer Science+Business Media Dordrecht 2016

Suggested Citation

  • Siew Leong & Swee Ang & Joseph Cote & Yih Lee & Michael Houston, 2016. "What is Consumer Well-Being to Asians?," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 126(2), pages 777-793, March.
    • Handle: RePEc:spr:soinre:v:126:y:2016:i:2:p:777-793
    DOI: 10.1007/s11205-015-0902-0
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    References listed on IDEAS

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