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Towards a Holistic Approach of the Attitude Behaviour Gap in Ethical Consumer Behaviours: Empirical Evidence from Spain

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  • Eleni Papaoikonomou
  • Gerard Ryan
  • Matias Ginieis

Abstract

This paper explores alternative understandings of the attitude behavior gap, a well documented phenomenon, both in ethical consumer behavior and social research in general. A multi-method, qualitative approach is adopted, aiming at greater internal validity of data. The findings broaden current knowledge on the attitude behavior gap, showing how ethically minded consumers rationalize their inconsistent behavior. The last section of the paper integrates existing knowledge on the attitude behavior gap with the empirical findings of the present study into a conceptual model. Relevant implications for marketers are also discussed. Copyright International Atlantic Economic Society 2011

Suggested Citation

  • Eleni Papaoikonomou & Gerard Ryan & Matias Ginieis, 2011. "Towards a Holistic Approach of the Attitude Behaviour Gap in Ethical Consumer Behaviours: Empirical Evidence from Spain," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 17(1), pages 77-88, February.
    • Handle: RePEc:kap:iaecre:v:17:y:2011:i:1:p:77-88:10.1007/s11294-010-9288-6
    DOI: 10.1007/s11294-010-9288-6
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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Andreas Chatzidakis & Sally Hibbert & Andrew Smith, 2007. "Why People Don’t Take their Concerns about Fair Trade to the Supermarket: The Role of Neutralisation," Journal of Business Ethics, Springer, vol. 74(1), pages 89-100, August.
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    Cited by:

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    2. Verena Gruber & Bodo Schlegelmilch, 2014. "How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior," Journal of Business Ethics, Springer, vol. 121(1), pages 29-45, April.
    3. Peter Ansu‐Mensah & Murad A. Bein, 2019. "Towards sustainable consumption: Predicting the impact of social‐psychological factors on energy conservation intentions in Northern Cyprus," Natural Resources Forum, Blackwell Publishing, vol. 43(3), pages 181-193, August.
    4. Deirdre Shaw & Robert McMaster & Terry Newholm, 2016. "Care and Commitment in Ethical Consumption: An Exploration of the ‘Attitude–Behaviour Gap’," Journal of Business Ethics, Springer, vol. 136(2), pages 251-265, June.
    5. Smeele, Nicholas V.R. & Chorus, Caspar G. & Schermer, Maartje H.N. & de Bekker-Grob, Esther W., 2023. "Towards machine learning for moral choice analysis in health economics: A literature review and research agenda," Social Science & Medicine, Elsevier, vol. 326(C).
    6. DELISTAVROU, Antonia & Katrandjiev, Hristo & TILIKIDOU, Irene, 2017. "Ethical Consumers In Greece: Who Are They?," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 17(3), pages 45-67.
    7. Schill, Marie & Shaw, Deirdre, 2016. "Recycling today, sustainability tomorrow: Effects of psychological distance on behavioural practice," European Management Journal, Elsevier, vol. 34(4), pages 349-362.
    8. Henri Kuokkanen & William Sun, 2020. "Companies, Meet Ethical Consumers: Strategic CSR Management to Impact Consumer Choice," Journal of Business Ethics, Springer, vol. 166(2), pages 403-423, October.
    9. Zhengxia He & Yanqing Zhou & Jianming Wang & Cunfang Li & Meiling Wang & Wenbo Li, 2021. "The impact of motivation, intention, and contextual factors on green purchasing behavior: New energy vehicles as an example," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1249-1269, February.
    10. van Dam, Ynte K. & van Trijp, Hans CM, 2016. "Interventions To Encourage Sustainable Consumption," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 10(2-3), pages 1-8, October.
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    13. Louise M. Hassan & Edward Shiu & Deirdre Shaw, 2016. "Who Says There is an Intention–Behaviour Gap? Assessing the Empirical Evidence of an Intention–Behaviour Gap in Ethical Consumption," Journal of Business Ethics, Springer, vol. 136(2), pages 219-236, June.
    14. Janina Grabs & Graeme Auld & Benjamin Cashore, 2021. "Private regulation, public policy, and the perils of adverse ontological selection," Regulation & Governance, John Wiley & Sons, vol. 15(4), pages 1183-1208, October.
    15. Li, Qianwen & Long, Ruyin & Chen, Hong, 2018. "Differences and influencing factors for Chinese urban resident willingness to pay for green housings: Evidence from five first-tier cities in China," Applied Energy, Elsevier, vol. 229(C), pages 299-313.
    16. Brach, Simon & Walsh, Gianfranco & Shaw, Deirdre, 2018. "Sustainable consumption and third-party certification labels: Consumers’ perceptions and reactions," European Management Journal, Elsevier, vol. 36(2), pages 254-265.

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    More about this item

    Keywords

    Attitude behavior gap; Consumer behavior; Ethics; M00; Z13;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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