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Fostering Responsible Communities: A Community Social Marketing Approach to Sustainable Living

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  • Marylyn Carrigan
  • Caroline Moraes
  • Sheena Leek

Abstract

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  • Marylyn Carrigan & Caroline Moraes & Sheena Leek, 2011. "Fostering Responsible Communities: A Community Social Marketing Approach to Sustainable Living," Journal of Business Ethics, Springer, vol. 100(3), pages 515-534, May.
  • Handle: RePEc:kap:jbuset:v:100:y:2011:i:3:p:515-534
    DOI: 10.1007/s10551-010-0694-8
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    References listed on IDEAS

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    1. Graafland, J.J. & Ven van de, B. & Stoffele, N., 2003. "Strategies and instruments for organising CSR by small and large businesses in the Netherlands," MPRA Paper 20754, University Library of Munich, Germany.
    2. Peattie, Ken & Peattie, Sue, 2009. "Social marketing: A pathway to consumption reduction?," Journal of Business Research, Elsevier, vol. 62(2), pages 260-268, February.
    3. Ted Fuller & Yumiao Tian, 2006. "Social and Symbolic Capital and Responsible Entrepreneurship: An Empirical Investigation of SME Narratives," Journal of Business Ethics, Springer, vol. 67(3), pages 287-304, September.
    4. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    5. Mike Simpson & Nick Taylor & Karen Barker, 2004. "Environmental responsibility in SMEs: does it deliver competitive advantage?," Business Strategy and the Environment, Wiley Blackwell, vol. 13(3), pages 156-171, May.
    6. Bagozzi, Richard P & Warshaw, Paul R, 1990. "Trying to Consume," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(2), pages 127-140, September.
    7. Andrew L. Friedman & Samantha Miles, 2002. "SMEs and the environment: evaluating dissemination routes and handholding levels," Business Strategy and the Environment, Wiley Blackwell, vol. 11(5), pages 324-341, September.
    8. Sarah Roberts & Rob Lawson & Jeremy Nicholls, 2006. "Generating Regional-Scale Improvements in SME Corporate Responsibility Performance: Lessons from Responsibility Northwest," Journal of Business Ethics, Springer, vol. 67(3), pages 275-286, September.
    9. Andreas Chatzidakis & Sally Hibbert & Andrew Smith, 2007. "Why People Don’t Take their Concerns about Fair Trade to the Supermarket: The Role of Neutralisation," Journal of Business Ethics, Springer, vol. 74(1), pages 89-100, August.
    10. Robert A. Blackburn & David Smallbone, 2008. "Researching Small Firms and Entrepreneurship in the U.K.: Developments and Distinctiveness," Entrepreneurship Theory and Practice, , vol. 32(2), pages 267-288, March.
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    Citations

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    Cited by:

    1. Denise Baden & Swarna Prasad, 2016. "Applying Behavioural Theory to the Challenge of Sustainable Development: Using Hairdressers as Diffusers of More Sustainable Hair-Care Practices," Journal of Business Ethics, Springer, vol. 133(2), pages 335-349, January.
    2. Sudhanshu Gupta & Richa Agrawal, 2018. "Environmentally Responsible Consumption: Construct Definition, Scale Development, and Validation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 523-536, July.
    3. Laurie Touchette & Marcelo Vinhal Nepomuceno, 2020. "The Environmental Impact of Consumption Lifestyles: Ethically Minded Consumption vs. Tightwads," Sustainability, MDPI, vol. 12(23), pages 1-22, November.
    4. Marylyn Carrigan & Morven McEachern & Caroline Moraes & Carmela Bosangit, 2017. "The Fine Jewellery Industry: Corporate Responsibility Challenges and Institutional Forces Facing SMEs," Journal of Business Ethics, Springer, vol. 143(4), pages 681-699, July.
    5. Shiwangi Singh & Sanjay Dhir, 2019. "Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(2), pages 335-347, December.
    6. Feiereisen, Stephanie & Rasolofoarison, Dina & De Valck, Kristine & Schmitt, Julien, 2019. "Understanding emerging adults' consumption of TV series in the digital age: A practice-theory-based approach," Journal of Business Research, Elsevier, vol. 95(C), pages 253-265.
    7. Caroline Moraes & Marylyn Carrigan & Carmela Bosangit & Carlos Ferreira & Michelle McGrath, 2017. "Understanding Ethical Luxury Consumption Through Practice Theories: A Study of Fine Jewellery Purchases," Journal of Business Ethics, Springer, vol. 145(3), pages 525-543, October.
    8. Camilla Barbarossa, 2014. "La comunicazione organizzativa interna nelle organizzazioni di consumo etico: alcune riflessioni sui gruppi di acquisto solidale," ESPERIENZE D'IMPRESA, FrancoAngeli Editore, vol. 2014(1), pages 109-124.
    9. Fue Zeng & Ji Li & Hong Zhu & Zhenyao Cai & Pengcheng Li, 2013. "How International Firms Conduct Societal Marketing in Emerging Markets," Management International Review, Springer, vol. 53(6), pages 841-868, December.
    10. Johanna Gummerus & Veronica Liljander & Reija Sihlman, 2017. "Do Ethical Social Media Communities Pay Off? An Exploratory Study of the Ability of Facebook Ethical Communities to Strengthen Consumers’ Ethical Consumption Behavior," Journal of Business Ethics, Springer, vol. 144(3), pages 449-465, September.
    11. Pamela Yeow & Alison Dean & Danielle Tucker, 2014. "Bags for Life: The Embedding of Ethical Consumerism," Journal of Business Ethics, Springer, vol. 125(1), pages 87-99, November.
    12. Sudbury-Riley, Lynn & Kohlbacher, Florian, 2016. "Ethically minded consumer behavior: Scale review, development, and validation," Journal of Business Research, Elsevier, vol. 69(8), pages 2697-2710.
    13. Samiha Mjahed Hammami & Sahar Chtourou & Heyam Al Moosa, 2018. "A holistic approach to understanding the acceptance of a community‐based renewable energy project: A pathway to sustainability for Tunisia's rural region," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1535-1545, December.
    14. Murtaza Haider & Randall Shannon & George P. Moschis, 2022. "Sustainable Consumption Research and the Role of Marketing: A Review of the Literature (1976–2021)," Sustainability, MDPI, vol. 14(7), pages 1-36, March.
    15. Roberta Sebastiani & Francesca Montagnini & Daniele Dalli, 2013. "Ethical Consumption and New Business Models in the Food Industry. Evidence from the Eataly Case," Journal of Business Ethics, Springer, vol. 114(3), pages 473-488, May.
    16. Shahid Rasool & Roberto Cerchione & Jari Salo, 2020. "Assessing ethical consumer behavior for sustainable development: The mediating role of brand attachment," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(6), pages 1620-1631, November.

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