Sustainable Consumption and Mass Communication: A German Experiment
AbstractThis paper reports on using television and internet communication as a means of engaging the least interested sections of society with respect to environmental problems and sustainability issues. The theory behind developing such communication is described and the importance of social psychological factors brought to the fore. Initial results indicating the success of the approach employed in actual broadcasts on television in Germany are then reported. Some concerns over use of the media and public engagement are also discussed.
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Bibliographic InfoPaper provided by CSIRO Sustainable Ecosystems in its series Socio-Economics and the Environment in Discussion (SEED) Working Paper Series with number 2008-12.
Length: 31 pages
Date of creation: Aug 2008
Date of revision:
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Consumption; behaviour; choice; norms; consumer theory; environment;
Find related papers by JEL classification:
- A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- D46 - Microeconomics - - Market Structure and Pricing - - - Value Theory
- D62 - Microeconomics - - Welfare Economics - - - Externalities
- D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy
- D70 - Microeconomics - - Analysis of Collective Decision-Making - - - General
- D40 - Microeconomics - - Market Structure and Pricing - - - General
- Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
- Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects
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