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Sustainable Consumption and Mass Communication: A German Experiment

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Author Info
Lucia Reisch
Clive L Spash
Sabine Bietz () (CSIRO Sustainable Ecosystems, Australia)

Additional information is available for the following registered author(s):

Abstract

This paper reports on using television and internet communication as a means of engaging the least interested sections of society with respect to environmental problems and sustainability issues. The theory behind developing such communication is described and the importance of social psychological factors brought to the fore. Initial results indicating the success of the approach employed in actual broadcasts on television in Germany are then reported. Some concerns over use of the media and public engagement are also discussed.

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File URL: http://www.csiro.au/files/files/pm9m.pdf
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File Function: First version, 2008
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Publisher Info
Paper provided by CSIRO Sustainable Ecosystems in its series Socio-Economics and the Environment in Discussion (SEED) Working Paper Series with number 2008-12.

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Length: 31 pages
Date of creation: Aug 2008
Date of revision:
Handle: RePEc:cse:wpaper:2008-12

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Related research
Keywords: Consumption; behaviour; choice; norms; consumer theory; environment;

Find related papers by JEL classification:
A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
D46 - Microeconomics - - Market Structure and Pricing - - - Value Theory
D62 - Microeconomics - - Welfare Economics - - - Externalities
D64 - Microeconomics - - Welfare Economics - - - Altruism
D70 - Microeconomics - - Analysis of Collective Decision-Making - - - General
D40 - Microeconomics - - Market Structure and Pricing - - - General
Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Bagozzi, Richard P & Warshaw, Paul R, 1990. " Trying to Consume," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 17(2), pages 127-40, September.
  2. Spash, Clive L., 2007. "Deliberative monetary valuation (DMV): Issues in combining economic and political processes to value environmental change," Ecological Economics, Elsevier, vol. 63(4), pages 690-699, September. [Downloadable!] (restricted)
  3. Ropke, Inge, 1999. "The dynamics of willingness to consume," Ecological Economics, Elsevier, vol. 28(3), pages 399-420, March. [Downloadable!] (restricted)
  4. Spash, Clive L., 2000. "Ecosystems, contingent valuation and ethics: the case of wetland re-creation," Ecological Economics, Elsevier, vol. 34(2), pages 195-215, August. [Downloadable!] (restricted)
  5. Clive L Spash, 2008. "Contingent valuation design and data treatment: if you can’t shoot the messenger, change the message," Environment and Planning C: Government and Policy, Pion Ltd, London, vol. 26(1), pages 34-53, February. [Downloadable!] (restricted)
  6. Earl, P.E., 1990. "Economics And Psychology: A Survey," Papers 1990-04, Tasmania - Department of Economics.
    Other versions:
  7. Gintis, Herbert, 2000. "Beyond Homo economicus: evidence from experimental economics," Ecological Economics, Elsevier, vol. 35(3), pages 311-322, December. [Downloadable!] (restricted)
  8. Jonathan Aldred, 2006. "Incommensurability and Monetary Valuation," Land Economics, University of Wisconsin Press, vol. 82(2), pages 141-161. [Downloadable!] (restricted)
  9. Richins, Marsha L, 1997. " Measuring Emotions in the Consumption Experience," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 24(2), pages 127-46, September.
  10. Clive L. Spash, 2006. "Non-Economic Motivation for Contingent Values: Rights and Attitudinal Beliefs in the Willingness To Pay for Environmental Improvements," Land Economics, University of Wisconsin Press, vol. 82(4), pages 602-622. [Downloadable!] (restricted)
  11. Frey, Bruno S & Jegen, Reto, 2001. " Motivation Crowding Theory," Journal of Economic Surveys, Blackwell Publishing, vol. 15(5), pages 589-611, December. [Downloadable!] (restricted)
  12. Kotchen, Matthew J. & Reiling, Stephen D., 2000. "Environmental attitudes, motivations, and contingent valuation of nonuse values: a case study involving endangered species," Ecological Economics, Elsevier, vol. 32(1), pages 93-107, January. [Downloadable!] (restricted)
  13. Spash, Clive L., 2007. "The economics of climate change impacts a la Stern: Novel and nuanced or rhetorically restricted?," Ecological Economics, Elsevier, vol. 63(4), pages 706-713, September. [Downloadable!] (restricted)
Full references

Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Anthony Ryan & Clive L Spash & Thomas G Measham, 2009. "Household Water Collection in Canberra," Socio-Economics and the Environment in Discussion (SEED) Working Paper Series 2009-06, CSIRO Sustainable Ecosystems. [Downloadable!]
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This page was last updated on 2009-11-11.

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