IDEAS home Printed from https://ideas.repec.org/a/kap/jbuset/v134y2016i1d10.1007_s10551-014-2075-1.html
   My bibliography  Save this article

Three-Level Mechanism of Consumer Digital Piracy: Development and Cross-Cultural Validation

Author

Listed:
  • Mateja Kos Koklic

    (University of Ljubljana)

  • Monika Kukar-Kinney

    (University of Richmond)

  • Irena Vida

    (University of Ljubljana)

Abstract

Digital piracy as a continuing problem significantly impacts various stakeholders, including consumers, enterprises, and countries. This study develops a three-level mechanism of determinants of consumer digital piracy behavior, with personal risk as an individual factor, susceptibility to interpersonal influence as an inter-personal factor, and moral intensity as a broad societal factor. Further, it explores the role of rationalization and future piracy intent as outcomes of past piracy behaviors. The authors use survey data from four countries in the European Union to test the system of structural relationships. With an exception of the effect of consumers’ susceptibility to interpersonal influence on piracy behavior, the conceptual model receives remarkably consistent support across the four countries. Specifically, perception of personal risk and moral intensity negatively affected the reported piracy behavior in all four countries. The results further support the negative influence of moral intensity and the positive influence of past digital piracy behavior on consumers’ use of rationalization. Lastly, personal risk, rationalization, and past digital piracy behavior directly influenced consumers’ intention to engage in digital piracy in the future. The study also discusses implications of the findings and identifies areas of future research.

Suggested Citation

  • Mateja Kos Koklic & Monika Kukar-Kinney & Irena Vida, 2016. "Three-Level Mechanism of Consumer Digital Piracy: Development and Cross-Cultural Validation," Journal of Business Ethics, Springer, vol. 134(1), pages 15-27, March.
    • Handle: RePEc:kap:jbuset:v:134:y:2016:i:1:d:10.1007_s10551-014-2075-1
    DOI: 10.1007/s10551-014-2075-1
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10551-014-2075-1
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s10551-014-2075-1?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Chechen Liao & Hong-Nan Lin & Yu-Ping Liu, 2010. "Predicting the Use of Pirated Software: A Contingency Model Integrating Perceived Risk with the Theory of Planned Behavior," Journal of Business Ethics, Springer, vol. 91(2), pages 237-252, January.
    2. Shariffah Zamoon & Shawn Curley, 2008. "Ripped from the Headlines: What can the Popular Press Teach us about Software Piracy?," Journal of Business Ethics, Springer, vol. 83(3), pages 515-533, December.
    3. Timothy Cronan & Sulaiman Al-Rafee, 2008. "Factors that Influence the Intention to Pirate Software and Media," Journal of Business Ethics, Springer, vol. 78(4), pages 527-545, April.
    4. Yoo, Boonghee & Lee, Seung-Hee, 2012. "Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each," Journal of Business Research, Elsevier, vol. 65(10), pages 1507-1515.
    5. Daunt, Kate L. & Harris, Lloyd C., 2011. "Customers acting badly: Evidence from the hospitality industry," Journal of Business Research, Elsevier, vol. 64(10), pages 1034-1042, October.
    6. Schmid, Stefan & Kotulla, Thomas, 2011. "50 years of research on international standardization and adaptation--From a systematic literature analysis to a theoretical framework," International Business Review, Elsevier, vol. 20(5), pages 491-507, October.
    7. Tim Goles & Bandula Jayatilaka & Beena George & Linda Parsons & Valrie Chambers & David Taylor & Rebecca Brune, 2008. "Softlifting: Exploring Determinants of Attitude," Journal of Business Ethics, Springer, vol. 77(4), pages 481-499, February.
    8. Alain d’Astous & François Colbert & Daniel Montpetit, 2005. "Music Piracy on the Web – How Effective are Anti-Piracy Arguments? Evidence from the Theory of Planned Behaviour," Journal of Consumer Policy, Springer, vol. 28(3), pages 289-310, September.
    9. Hsiao‐Chien Tsui & Tzung‐Ming Wang, 2012. "Piracy and social norm of anti‐piracy," International Journal of Social Economics, Emerald Group Publishing Limited, vol. 39(12), pages 922-932, October.
    10. Chiou, Jyh-Shen & Wu, Lei-Yu & Chou, Szu-Yu, 2012. "You do the service but they take the order," Journal of Business Research, Elsevier, vol. 65(7), pages 883-889.
    11. Rong-An Shang & Yu-Chen Chen & Pin-Cheng Chen, 2008. "Ethical Decisions About Sharing Music Files in the P2P Environment," Journal of Business Ethics, Springer, vol. 80(2), pages 349-365, June.
    12. Nill, Alexander & Shultz II, Clifford J., 2009. "Global software piracy: Trends and strategic considerations," Business Horizons, Elsevier, vol. 52(3), pages 289-298, May.
    13. Dowling, Grahame R & Staelin, Richard, 1994. "A Model of Perceived Risk and Intended Risk-Handling Activity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 119-134, June.
    14. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    15. Bearden, William O & Netemeyer, Richard G & Teel, Jesse E, 1989. "Measurement of Consumer Susceptibility to Interpersonal Influence," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(4), pages 473-481, March.
    16. Pamela Murphy & M. Dacin, 2011. "Psychological Pathways to Fraud: Understanding and Preventing Fraud in Organizations," Journal of Business Ethics, Springer, vol. 101(4), pages 601-618, July.
    17. Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1998. "Assessing Measurement Invariance in Cross-National Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(1), pages 78-90, June.
    18. Shanahan, Kevin J. & Hyman, Michael R., 2010. "Motivators and enablers of SCOURing: A study of online piracy in the US and UK," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1095-1102, September.
    19. Ian Phau & James Ng, 2010. "Predictors of Usage Intentions of Pirated Software," Journal of Business Ethics, Springer, vol. 94(1), pages 23-37, June.
    20. Andreas Chatzidakis & Sally Hibbert & Andrew Smith, 2007. "Why People Don’t Take their Concerns about Fair Trade to the Supermarket: The Role of Neutralisation," Journal of Business Ethics, Springer, vol. 74(1), pages 89-100, August.
    21. Hassan Aleassa & John Pearson & Scott McClurg, 2011. "Investigating Software Piracy in Jordan: An Extension of the Theory of Reasoned Action," Journal of Business Ethics, Springer, vol. 98(4), pages 663-676, February.
    22. Cheolho Yoon, 2011. "Theory of Planned Behavior and Ethics Theory in Digital Piracy: An Integrated Model," Journal of Business Ethics, Springer, vol. 100(3), pages 405-417, May.
    23. Martin Peitz & Patrick Waelbroeck, 2003. "Piracy of Digital Products: A Critical Review of the Economics Literature," CESifo Working Paper Series 1071, CESifo.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Dan Wu & Guofang Nan & Minqiang Li, 2020. "Optimal Piracy Control: Should a Firm Implement Digital Rights Management?," Information Systems Frontiers, Springer, vol. 22(4), pages 947-960, August.
    2. Kos Koklic, Mateja & Kukar-Kinney, Monika & Vida, Irena, 2022. "Consumers’ de-ownership as a predictor of dark-side digital acquisition behavior: Moderating role of moral intensity and collectivism," Journal of Business Research, Elsevier, vol. 138(C), pages 108-116.
    3. Malgorzata Ciesielska & Dariusz Jemielniak, 2022. "Fairness in digital sharing legal professional attitudes toward digital piracy and digital commons," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 73(7), pages 899-912, July.
    4. Wojciech Hardy, 2020. "Consumer switching costs in a market with legal and pirate providers," IBS Working Papers 08/2020, Instytut Badan Strukturalnych.
    5. Kadic-Maglajlic, Selma & Arslanagic-Kalajdzic, Maja & Micevski, Milena & Dlacic, Jasmina & Zabkar, Vesna, 2019. "Being engaged is a good thing: Understanding sustainable consumption behavior among young adults," Journal of Business Research, Elsevier, vol. 104(C), pages 644-654.
    6. V.A. Oganyan & M.V. Vinogradova & D.V. Volkov, 2018. "Internet Piracy and Vulnerability of Digital Content," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 735-743.
    7. Daphne Sobolev & Niklas Voege, 2020. "Consumer Judgment of Morally-Questionable Behaviors: The Relationship Between Ethical and Legal Judgments," Journal of Business Ethics, Springer, vol. 165(1), pages 145-160, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Casidy, Riza & Phau, Ian & Lwin, Michael, 2016. "The role of religious leaders on digital piracy attitude and intention," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 244-252.
    2. Koay, Kian Yeik & Tjiptono, Fandy & Sandhu, Manjit Singh, 2020. "Digital piracy among consumers in a developing economy: A comparison of multiple theory-based models," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    3. Ciprian-Marcel Pop & Andreea–Ioana Romonti-Maniu & Monica-Maria Zaharie, 2017. "Opportunistic Consumer Behaviour in the Context of Digital Piracy," MIC 2017: Managing the Global Economy; Proceedings of the Joint International Conference, Monastier di Treviso, Italy, 24–27 May 2017,, University of Primorska Press.
    4. Cheolho Yoon, 2011. "Theory of Planned Behavior and Ethics Theory in Digital Piracy: An Integrated Model," Journal of Business Ethics, Springer, vol. 100(3), pages 405-417, May.
    5. Martin Eisend, 2019. "Morality Effects and Consumer Responses to Counterfeit and Pirated Products: A Meta-analysis," Journal of Business Ethics, Springer, vol. 154(2), pages 301-323, January.
    6. Mauricio S. Featherman & Nick Hajli, 2016. "Self-Service Technologies and e-Services Risks in Social Commerce Era," Journal of Business Ethics, Springer, vol. 139(2), pages 251-269, December.
    7. Mahmut Sonmez & Deli Yang & Gerald Fryxell, 2013. "Interactive Role of Consumer Discrimination and Branding against Counterfeiting: A Study of Multinational Managers’ Perception of Global Brands in China," Journal of Business Ethics, Springer, vol. 115(1), pages 195-211, June.
    8. Kirsten Robertson & Lisa McNeill & James Green & Claire Roberts, 2012. "Illegal Downloading, Ethical Concern, and Illegal Behavior," Journal of Business Ethics, Springer, vol. 108(2), pages 215-227, June.
    9. Amanda Chu & Patrick Chau & Mike So, 2015. "Explaining the Misuse of Information Systems Resources in the Workplace: A Dual-Process Approach," Journal of Business Ethics, Springer, vol. 131(1), pages 209-225, September.
    10. Kos Koklic, Mateja & Kukar-Kinney, Monika & Vida, Irena, 2022. "Consumers’ de-ownership as a predictor of dark-side digital acquisition behavior: Moderating role of moral intensity and collectivism," Journal of Business Research, Elsevier, vol. 138(C), pages 108-116.
    11. Oylum Korkut Altuna & F. Müge Arslan & A. Ercan Gegez & Özge Sýðýrcý, 2016. "Development of a Scale on e-Consumers’ Attitudes towards Ethically Questionable Online Behaviors," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 30(1), pages 99-134.
    12. Martin Eisend, 2019. "Explaining Digital Piracy: A Meta-Analysis," Information Systems Research, INFORMS, vol. 30(2), pages 636-664, June.
    13. Steven James Watson & Daniel John Zizzo & Piers Fleming, 2015. "Determinants of Unlawful File Sharing: A Scoping Review," PLOS ONE, Public Library of Science, vol. 10(6), pages 1-23, June.
    14. Borja, Karla & Dieringer, Suzanne, 2016. "Streaming or stealing? The complementary features between music streaming and music piracy," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 86-95.
    15. Michal Krawczyk & Joanna Tyrowicz & Wojciech Hardy, 2020. "Online and physical appropriation: evidence from a vignette experiment on copyright infringement," Behaviour and Information Technology, Taylor & Francis Journals, vol. 39(4), pages 481-496, April.
    16. Barbara Culiberg & Domen Bajde, 2014. "Do You Need a Receipt? Exploring Consumer Participation in Consumption Tax Evasion as an Ethical Dilemma," Journal of Business Ethics, Springer, vol. 124(2), pages 271-282, October.
    17. Izzatul Jannah & Muamar Nur Kholid, 2020. "Ethics theory and theory of reasoned action in e-book piracy: An empirical study of accounting students," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 9(3), pages 114-122, April.
    18. Ian Phau & James Ng, 2010. "Predictors of Usage Intentions of Pirated Software," Journal of Business Ethics, Springer, vol. 94(1), pages 23-37, June.
    19. Rúben Meireles & Pedro Campos, 2016. "Digital Piracy: Factors That Influence The Intention To Pirate – A Structural Equation Model Approach," FEP Working Papers 573, Universidade do Porto, Faculdade de Economia do Porto.
    20. Wang, Yi-Shun & Yeh, Ching-Hsuan & Liao, Yi-Wen, 2013. "What drives purchase intention in the context of online content services? The moderating role of ethical self-efficacy for online piracy," International Journal of Information Management, Elsevier, vol. 33(1), pages 199-208.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:jbuset:v:134:y:2016:i:1:d:10.1007_s10551-014-2075-1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.