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Streaming or stealing? The complementary features between music streaming and music piracy

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  • Borja, Karla
  • Dieringer, Suzanne

Abstract

Among young consumers, music streaming can be perceived as a substitute for music piracy. However, streaming can provide a venue for discovering and listening to new releases, and then, gaining access to these new tracks illegally. The objective of this study is to determine if music streaming acts as a buffer (substitute) or enabler (complement) of piracy. Using a logit model, we found that streaming complements piracy, providing evidence that these two modes of music consumption will coexist in the market. In addition, we found that social and peer behavior, risk perceptions, and consumption time online are elements contributing to music piracy.

Suggested Citation

  • Borja, Karla & Dieringer, Suzanne, 2016. "Streaming or stealing? The complementary features between music streaming and music piracy," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 86-95.
    • Handle: RePEc:eee:joreco:v:32:y:2016:i:c:p:86-95
    DOI: 10.1016/j.jretconser.2016.06.007
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    References listed on IDEAS

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    Cited by:

    1. Ramadan Aly-Tovar & Maya Bacache-Beauvallet & Marc Bourreau & Francois Moreau, 2020. "Why would artists favor free streaming?," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 44(2), pages 255-280, June.
    2. Karla Borja & Suzanne Dieringer, 2022. "Is music piracy over? Comparing music piracy attitudes and behaviors between young generations," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(2), pages 899-924, June.
    3. Wojciech Hardy, 2020. "Consumer switching costs in a market with legal and pirate providers," IBS Working Papers 08/2020, Instytut Badan Strukturalnych.
    4. Basu, Paulomi & Banerjee , Tanmoyee & Mitra, Santanu, 2022. "An Experimental Understanding of Transaction Utility in Piracy," Journal of Economic Development, The Economic Research Institute, Chung-Ang University, vol. 47(4), pages 123-141, December.

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