Is music piracy over? Comparing music piracy attitudes and behaviors between young generations

To understand and predict the consumer patterns of generational groups within a highly technological world, it is critical to study their experiences, social views, and attitudes about music. Today, limited information is available to the research community about “Gen Z,” a population group that recently entered college life and the next largest consumer group after the Millennials. This study aims at closing this gap by exploring and comparing distinctive patterns and consumer behavior in the music market between Gen Z and Millennials. Using a group of 1624 college students from two universities in the United States, we found that Gen Z is less prone to music piracy than Millennials, and those who pirate music tend to share similar social norms, a limited understanding of copyright infringements, and poor views about the music industry. New technologies are also transforming the way future generations are drawn into music piracy. We conclude that music infringement will continue to be an ethical dilemma and the industry should continue in its effort to design consumer policies to assist young generations.