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Being engaged is a good thing: Understanding sustainable consumption behavior among young adults

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  • Kadic-Maglajlic, Selma
  • Arslanagic-Kalajdzic, Maja
  • Micevski, Milena
  • Dlacic, Jasmina
  • Zabkar, Vesna

Abstract

Contributing to the research on sustainable consumption, we propose a conceptual framework for examining the antecedents of two forms of sustainable consumption behavior of young adults—namely, pro-environmental and pro-social consumption behavior. The theory-driven conceptual framework presented and tested in this study is focused on consumer engagement. Determined by self-identity and consumer values, the pro-environmental and pro-social consumer engagement of young adults was expected to enhance their pro-environmental and pro-social consumption behavior. In addition, we investigated how young adults' emotional intelligence moderates the strength of the effect of engagement on behavior. Based on data obtained from two countries, analyzed through structural equation modeling, our results show that pro-environmental engagement and pro-social engagement are significant predictors of young adults' pro-environmental and pro-social consumption behavior. Emotional intelligence boosts the effect of engagement on pro-environmental and pro-social consumption behavior, and it has a significant direct effect on pro-environmental behavior.

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  • Kadic-Maglajlic, Selma & Arslanagic-Kalajdzic, Maja & Micevski, Milena & Dlacic, Jasmina & Zabkar, Vesna, 2019. "Being engaged is a good thing: Understanding sustainable consumption behavior among young adults," Journal of Business Research, Elsevier, vol. 104(C), pages 644-654.
    • Handle: RePEc:eee:jbrese:v:104:y:2019:i:c:p:644-654
    DOI: 10.1016/j.jbusres.2019.02.040
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    6. Zafar, Abaid Ullah & Shen, Jie & Ashfaq, Muhammad & Shahzad, Mohsin, 2021. "Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    7. Jūratė Banytė & Laura Šalčiuvienė & Aistė Dovalienė & Žaneta Piligrimienė & Włodzimierz Sroka, 2020. "Sustainable Consumption Behavior at Home and in the Workplace: Avenues for Innovative Solutions," Sustainability, MDPI, vol. 12(16), pages 1-24, August.
    8. Aniela Bălăcescu & Marian Zaharia & Rodica-Manuela Gogonea & Genu Alexandru Căruntu, 2022. "The Image of Sustainability in European Regions Considering the Social Sustainability Index," Sustainability, MDPI, vol. 14(20), pages 1-32, October.
    9. Terhi-Anna Wilska & Matilda Holkkola & Jesse Tuominen, 2023. "The Role of Social Media in the Creation of Young People’s Consumer Identities," SAGE Open, , vol. 13(2), pages 21582440231, May.
    10. Goh, Choon Fu & Long, Chiau Ming & Humaira Fedelis, Nur Aisyah & Hamdan, Halimaton & Chuah, Soo Cheng & Yeo, Sook Fern & Tan, Cheng Ling & Wong, Tin Wui, 2023. "Critical insights of nano-based pharmaceutical, cosmeceutical and nutraceutical products: Empirical evidence from the consumption values perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    11. Carmen Bălan, 2020. "How Does Retail Engage Consumers in Sustainable Consumption? A Systematic Literature Review," Sustainability, MDPI, vol. 13(1), pages 1-25, December.
    12. Chorong Youn & Hye Jung Jung, 2021. "Semantic Network Analysis to Explore the Concept of Sustainability in the Apparel and Textile Industry," Sustainability, MDPI, vol. 13(7), pages 1-17, March.
    13. Satinover Nichols, Bridget & Wehr Holt, Jennifer, 2023. "A comparison of sustainability attitudes and intentions across generations and gender: a perspective from U.S. consumers," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    14. Agnieszka Niezgoda & Klaudyna Kowalska, 2020. "Sharing Economy and Lifestyle Changes, as Exemplified by the Tourism Market," Sustainability, MDPI, vol. 12(13), pages 1-19, July.
    15. F. Ziesemer & A. Hüttel & I. Balderjahn, 2021. "Young People as Drivers or Inhibitors of the Sustainability Movement: The Case of Anti-Consumption," Journal of Consumer Policy, Springer, vol. 44(3), pages 427-453, September.
    16. Aistė Čapienė & Aušra Rūtelionė & Krzysztof Krukowski, 2022. "Engaging in Sustainable Consumption: Exploring the Influence of Environmental Attitudes, Values, Personal Norms, and Perceived Responsibility," Sustainability, MDPI, vol. 14(16), pages 1-22, August.
    17. Arslanagic-Kalajdzic, Maja & Kadic-Maglajlic, Selma & Dlacic, Jasmina & Zabkar, Vesna, 2022. "“We Go Together”: Understanding social cause-related purchase intentions of young adults," Journal of Business Research, Elsevier, vol. 140(C), pages 130-142.
    18. Civilai Leckie & Daniel Rayne & Lester W. Johnson, 2021. "Promoting Customer Engagement Behavior for Green Brands," Sustainability, MDPI, vol. 13(15), pages 1-22, July.
    19. Paweł Bryła & Shuvam Chatterjee & Beata Ciabiada-Bryła, 2022. "The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review," IJERPH, MDPI, vol. 19(24), pages 1-16, December.
    20. Iulia C. Muresan & Rezhen Harun & Felix H. Arion & Anca Monica Brata & Ioan Aurel Chereches & Gabriela O. Chiciudean & Diana E. Dumitras & Camelia F. Oroian & Olivia Paula Tirpe, 2021. "Consumers’ Attitude towards Sustainable Food Consumption during the COVID-19 Pandemic in Romania," Agriculture, MDPI, vol. 11(11), pages 1-15, October.

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