IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i16p6564-d398693.html
   My bibliography  Save this article

Sustainable Consumption Behavior at Home and in the Workplace: Avenues for Innovative Solutions

Author

Listed:
  • Jūratė Banytė

    (School of Economics and Business, Kaunas University of Technology, Gedimino str. 50, 44239 Kaunas, Lithuania)

  • Laura Šalčiuvienė

    (School of Economics and Business, Kaunas University of Technology, Gedimino str. 50, 44239 Kaunas, Lithuania)

  • Aistė Dovalienė

    (School of Economics and Business, Kaunas University of Technology, Gedimino str. 50, 44239 Kaunas, Lithuania)

  • Žaneta Piligrimienė

    (School of Economics and Business, Kaunas University of Technology, Gedimino str. 50, 44239 Kaunas, Lithuania)

  • Włodzimierz Sroka

    (Management Department, WSB University, Zygmunta Cieplaka str. 1c, 41-300 Dąbrowa Górnicza, Poland
    TRADE Research Entity, North West University, 11 Hoffman str., Potchefstroom 2351, South Africa)

Abstract

Companies which offer innovative solutions to aid the achievement of sustainable consumption behavior of individuals in home environment gain a competitive advantage. The study aims to uncover the relationship between the engagement in sustainable consumption and sustainable consumption behavior of individuals at home and in the workplace environments enabling companies to provide innovative solutions to advance sustainability management. This research holds that sustainable consumption behavior is a process and the focus of this study is use behavior. An online survey was employed to collect data from 407 respondents in the United Kingdom. Consumers working in both private and public sectors were surveyed. Data analysis suggests that one dimension of engagement in sustainable consumption, namely, Enthusiasm and Attention, mostly influences sustainable consumption behavior at home and in the workplace. Further, females feature higher sustainable consumption behavior at home and in the workplace most of the time in comparison to males. Also, there are age differences apropos sustainable consumption behavior at home and in the workplace. Social Learning Theory and Collaborative Consumption Theory are used to raise hypotheses and explain findings. The findings lead to practical implications for companies regarding engagement and sustainable consumption behavior in both environments in terms of incentives, green product and service innovation that may be offered to individuals to enhance sustainability.

Suggested Citation

  • Jūratė Banytė & Laura Šalčiuvienė & Aistė Dovalienė & Žaneta Piligrimienė & Włodzimierz Sroka, 2020. "Sustainable Consumption Behavior at Home and in the Workplace: Avenues for Innovative Solutions," Sustainability, MDPI, vol. 12(16), pages 1-24, August.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:16:p:6564-:d:398693
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/16/6564/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/16/6564/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Viola Muster & Ulf Schrader, 2011. "Green Work-Life Balance: A New Perspective for Green HRM," Zeitschrift fuer Personalforschung. German Journal of Research in Human Resource Management, Rainer Hampp Verlag, vol. 25(2), pages 140-156.
    2. Gangale, Flavia & Mengolini, Anna & Onyeji, Ijeoma, 2013. "Consumer engagement: An insight from smart grid projects in Europe," Energy Policy, Elsevier, vol. 60(C), pages 621-628.
    3. Christine Kreuzer & Susanne Weber & Mona Off & Tobias Hackenberg & Chiara Birk, 2019. "Shedding Light on Realized Sustainable Consumption Behavior and Perceived Barriers of Young Adults for Creating Stimulating Teaching–Learning Situations," Sustainability, MDPI, vol. 11(9), pages 1-18, May.
    4. Žaneta Piligrimienė & Andželika Žukauskaitė & Hubert Korzilius & Jūratė Banytė & Aistė Dovalienė, 2020. "Internal and External Determinants of Consumer Engagement in Sustainable Consumption," Sustainability, MDPI, vol. 12(4), pages 1-20, February.
    5. Marcus Wagner, 2011. "Environmental Management Activities and Sustainable HRM in German Manufacturing Firms – Incidence, Determinants, and Outcomes," Zeitschrift fuer Personalforschung. German Journal of Research in Human Resource Management, Rainer Hampp Verlag, vol. 25(2), pages 157-177.
    6. Meenakshi Gandhi & Neeraj Kaushik, 2016. "Socially responsive consumption behaviour – an Indian perspective," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 12(1), pages 85-102, March.
    7. Calder, Bobby J. & Malthouse, Edward C. & Schaedel, Ute, 2009. "An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness," Journal of Interactive Marketing, Elsevier, vol. 23(4), pages 321-331.
    8. Cosette M. Joyner Armstrong & Kim Y. Hiller Connell & Chunmin Lang & Mary Ruppert-Stroescu & Melody L. A. LeHew, 2016. "Educating for Sustainable Fashion: Using Clothing Acquisition Abstinence to Explore Sustainable Consumption and Life Beyond Growth," Journal of Consumer Policy, Springer, vol. 39(4), pages 417-439, December.
    9. Katarzyna Piwowar-Sulej, 2020. "Pro-Environmental Organizational Culture: Its Essence and a Concept for Its Operationalization," Sustainability, MDPI, vol. 12(10), pages 1-16, May.
    10. Kadic-Maglajlic, Selma & Arslanagic-Kalajdzic, Maja & Micevski, Milena & Dlacic, Jasmina & Zabkar, Vesna, 2019. "Being engaged is a good thing: Understanding sustainable consumption behavior among young adults," Journal of Business Research, Elsevier, vol. 104(C), pages 644-654.
    11. Sudhanshu Gupta & Richa Agrawal, 2018. "Environmentally Responsible Consumption: Construct Definition, Scale Development, and Validation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 523-536, July.
    12. Hollebeek, Linda D. & Glynn, Mark S. & Brodie, Roderick J., 2014. "Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation," Journal of Interactive Marketing, Elsevier, vol. 28(2), pages 149-165.
    13. Paillé, Pascal & Amara, Nabil & Halilem, Norrin, 2018. "Greening the workplace through social sustainability among co-workers," Journal of Business Research, Elsevier, vol. 89(C), pages 305-312.
    14. Lori M. Hunter & Alison Hatch & Aaron Johnson, 2004. "Cross‐National Gender Variation in Environmental Behaviors," Social Science Quarterly, Southwestern Social Science Association, vol. 85(3), pages 677-694, September.
    15. Viola Muster, 2011. "Companies Promoting Sustainable Consumption of Employees," Journal of Consumer Policy, Springer, vol. 34(1), pages 161-174, March.
    16. Hand, Chris, 2020. "Biology and being green: The effect of prenatal testosterone exposure on pro-environmental consumption behaviour," Journal of Business Research, Elsevier, vol. 120(C), pages 619-626.
    17. Stamatios Ntanos & Grigorios Kyriakopoulos & Michalis Skordoulis & Miltiadis Chalikias & Garyfallos Arabatzis, 2019. "An Application of the New Environmental Paradigm (NEP) Scale in a Greek Context," Energies, MDPI, vol. 12(2), pages 1-18, January.
    18. Thakur, Rakhi, 2016. "Understanding Customer Engagement and Loyalty: A Case of Mobile Devices for Shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 151-163.
    19. Sonja Maria Geiger & Daniel Fischer & Ulf Schrader, 2018. "Measuring What Matters in Sustainable Consumption: An Integrative Framework for the Selection of Relevant Behaviors," Sustainable Development, John Wiley & Sons, Ltd., vol. 26(1), pages 18-33, January.
    20. Ellabban, Omar & Abu-Rub, Haitham, 2016. "Smart grid customers' acceptance and engagement: An overview," Renewable and Sustainable Energy Reviews, Elsevier, vol. 65(C), pages 1285-1298.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Aistė Čapienė & Aušra Rūtelionė & Manuela Tvaronavičienė, 2021. "Pro-Environmental and Pro-Social Engagement in Sustainable Consumption: Exploratory Study," Sustainability, MDPI, vol. 13(4), pages 1-20, February.
    2. Bing Wang & Qiran Cai & Zhenming Sun, 2020. "Determinants of Willingness to Participate in Urban Incentive-Based Energy Demand-Side Response: An Empirical Micro-Data Analysis," Sustainability, MDPI, vol. 12(19), pages 1-18, September.
    3. Alfredo Guzmán Rincón & Ruby Lorena Carrillo Barbosa & Ester Martín-Caro Álamo & Belén Rodríguez-Cánovas, 2021. "Sustainable Consumption Behaviour in Colombia: An Exploratory Analysis," Sustainability, MDPI, vol. 13(2), pages 1-19, January.
    4. Marcela-Sefora Nemteanu & Dan-Cristian Dabija, 2021. "The Influence of Internal Marketing and Job Satisfaction on Task Performance and Counterproductive Work Behavior in an Emerging Market during the COVID-19 Pandemic," IJERPH, MDPI, vol. 18(7), pages 1-16, April.
    5. Manchanda, Parul & Arora, Nupur & Nazir, Owais & Islam, Jamid Ul, 2023. "Cultivating sustainability consciousness through mindfulness: An application of theory of mindful-consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    6. Qian Wang & Yang Chen & Heshan Guan & Oleksii Lyulyov & Tetyana Pimonenko, 2022. "Technological Innovation Efficiency in China: Dynamic Evaluation and Driving Factors," Sustainability, MDPI, vol. 14(14), pages 1-16, July.
    7. Aistė Čapienė & Aušra Rūtelionė & Krzysztof Krukowski, 2022. "Engaging in Sustainable Consumption: Exploring the Influence of Environmental Attitudes, Values, Personal Norms, and Perceived Responsibility," Sustainability, MDPI, vol. 14(16), pages 1-22, August.
    8. Farzana Quoquab & Jihad Mohammad, 2020. "Cognitive, Affective and Conative Domains of Sustainable Consumption: Scale Development and Validation Using Confirmatory Composite Analysis," Sustainability, MDPI, vol. 12(18), pages 1-22, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Carmen Bălan, 2020. "How Does Retail Engage Consumers in Sustainable Consumption? A Systematic Literature Review," Sustainability, MDPI, vol. 13(1), pages 1-25, December.
    2. Žaneta Piligrimienė & Andželika Žukauskaitė & Hubert Korzilius & Jūratė Banytė & Aistė Dovalienė, 2020. "Internal and External Determinants of Consumer Engagement in Sustainable Consumption," Sustainability, MDPI, vol. 12(4), pages 1-20, February.
    3. Civilai Leckie & Daniel Rayne & Lester W. Johnson, 2021. "Promoting Customer Engagement Behavior for Green Brands," Sustainability, MDPI, vol. 13(15), pages 1-22, July.
    4. Hepola, Janne & Leppäniemi, Matti & Karjaluoto, Heikki, 2020. "Is it all about consumer engagement? Explaining continuance intention for utilitarian and hedonic service consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    5. Chun-Wei Chen, 2023. "A Feasibility Discussion: Is ML Suitable for Predicting Sustainable Patterns in Consumer Product Preferences?," Sustainability, MDPI, vol. 15(5), pages 1-21, February.
    6. Lim, Weng Marc & Rasul, Tareq, 2022. "Customer engagement and social media: Revisiting the past to inform the future," Journal of Business Research, Elsevier, vol. 148(C), pages 325-342.
    7. Li, Dongmei & Han, Xiaoyun, 2021. "Assessing the influence of goal pursuit and emotional attachment on customer engagement behaviors," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    8. Aistė Čapienė & Aušra Rūtelionė & Krzysztof Krukowski, 2022. "Engaging in Sustainable Consumption: Exploring the Influence of Environmental Attitudes, Values, Personal Norms, and Perceived Responsibility," Sustainability, MDPI, vol. 14(16), pages 1-22, August.
    9. Thakur, Rakhi, 2018. "Customer engagement and online reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 48-59.
    10. Lim, Weng Marc & Rasul, Tareq & Kumar, Satish & Ala, Mamun, 2022. "Past, present, and future of customer engagement," Journal of Business Research, Elsevier, vol. 140(C), pages 439-458.
    11. Linda D. Hollebeek & Rajendra K. Srivastava & Tom Chen, 2019. "S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM," Journal of the Academy of Marketing Science, Springer, vol. 47(1), pages 161-185, January.
    12. Algharabat, Raed & Rana, Nripendra P. & Dwivedi, Yogesh K. & Alalwan, Ali Abdallah & Qasem, Zainah, 2018. "The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 139-149.
    13. Aistė Čapienė & Aušra Rūtelionė & Manuela Tvaronavičienė, 2021. "Pro-Environmental and Pro-Social Engagement in Sustainable Consumption: Exploratory Study," Sustainability, MDPI, vol. 13(4), pages 1-20, February.
    14. F. Ziesemer & A. Hüttel & I. Balderjahn, 2021. "Young People as Drivers or Inhibitors of the Sustainability Movement: The Case of Anti-Consumption," Journal of Consumer Policy, Springer, vol. 44(3), pages 427-453, September.
    15. Wang, Tien & Lee, Fu-Yu, 2020. "Examining customer engagement and brand intimacy in social media context," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    16. Shuang Ren & Guiyao Tang & Susan Jackson, 2018. "Green human resource management research in emergence: A review and future directions," Asia Pacific Journal of Management, Springer, vol. 35(3), pages 769-803, September.
    17. Dessart, Laurence & Pitardi, Valentina, 2019. "How stories generate consumer engagement: An exploratory study," Journal of Business Research, Elsevier, vol. 104(C), pages 183-195.
    18. Katarzyna Piwowar‐Sulej, 2021. "Core functions of Sustainable Human Resource Management. A hybrid literature review with the use of H‐Classics methodology," Sustainable Development, John Wiley & Sons, Ltd., vol. 29(4), pages 671-693, July.
    19. Raed S. Algharabat & Nripendra P. Rana, 0. "Social Commerce in Emerging Markets and its Impact on Online Community Engagement," Information Systems Frontiers, Springer, vol. 0, pages 1-22.
    20. Waqas, Muhammad & Salleh, Noor Akma Mohd & Hamzah, Zalfa Laili, 2021. "Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation," Journal of Interactive Marketing, Elsevier, vol. 56(C), pages 106-120.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:16:p:6564-:d:398693. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.