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Internal and External Determinants of Consumer Engagement in Sustainable Consumption

Author

Listed:
  • Žaneta Piligrimienė

    (School of Economics and Business, Kaunas University of Technology, 44239 Kaunas, Lithuania)

  • Andželika Žukauskaitė

    (School of Economics and Business, Kaunas University of Technology, 44239 Kaunas, Lithuania)

  • Hubert Korzilius

    (Institute of Management Research, Radboud University, 6500 HK Nijmegen, The Netherlands)

  • Jūratė Banytė

    (School of Economics and Business, Kaunas University of Technology, 44239 Kaunas, Lithuania)

  • Aistė Dovalienė

    (School of Economics and Business, Kaunas University of Technology, 44239 Kaunas, Lithuania)

Abstract

Rapid population growth together with improving living standards is causing bigger and more rapid consumption of resources in industrial, household and personal consumption areas. Unsustainable consumption patterns are negatively affecting our surroundings. In order to promote sustainable consumption it is important to engage consumers in active and mutual dialogue. This study introduces the construct of consumer engagement into the context of sustainable consumption and aims at revealing the factors influencing consumer engagement in sustainable consumption. Two groups of factors, internal and external, each comprising three determinants (environmental attitude, perceived responsibility and perceived behavioral efficiency; and conditions for sustainable consumption, social environment and promotion of sustainable consumption) were identified as having direct positive impact on consumer engagement in sustainable consumption, which in turn had a positive impact on green product buying. The results revealed an important mediating role of the consumer engagement construct, suggesting that application of the engagement construct in the context of sustainable consumption would allow a deepening understanding of actual consumer behavior related with different contexts of sustainable consumption.

Suggested Citation

  • Žaneta Piligrimienė & Andželika Žukauskaitė & Hubert Korzilius & Jūratė Banytė & Aistė Dovalienė, 2020. "Internal and External Determinants of Consumer Engagement in Sustainable Consumption," Sustainability, MDPI, vol. 12(4), pages 1-20, February.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:4:p:1349-:d:319717
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    References listed on IDEAS

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