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Addressing Negative Willingness to Pay in Dichotomous Choice Contingent Valuation

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Author Info

  • Alok Bohara
  • Joe Kerkvliet
  • Robert Berrens

Abstract

This paper has four purposes. First, we outline the controversy surroundingthe issue of negative willingness to pay (WTP)in contingent valuation (CV) studies. Second,we use Monte Carlo simulation to examine theperformance of alternative distributionalassumptions in estimating WTP in the presenceof varying proportions of the populationholding negative WTP values. We focus ondichotomous choice CV (DC-CV), where negativeWTP values may be especially difficult todetect. Third, we extend the simulation toinvestigate the performance of the mixturemodels that have recently been proposed forhandling/identifying non-positive WTP values. Fourth, we extend the simulation to investigatethe performance of the nonparametric lowerbound Turnbull approach. Results indicate thatthe relative performance of the DC-CV modelingalternatives evaluated here, which assumepositive WTP, varies across the simulationsetting (e.g., proportion of negative WTP); butnone can be said to reasonably ``solve'' theproblem ex post. This underscores theimportance of ex ante efforts to identify ifnegative WTP is likely to be prominent in agiven valuation setting. In such cases,appropriately handling negative WTP must beaddressed through ex ante survey design andmodeling choices that allow negative WTP. Copyright Kluwer Academic Publishers 2001

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File URL: http://hdl.handle.net/10.1023/A:1012642902910
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Bibliographic Info

Article provided by European Association of Environmental and Resource Economists in its journal Environmental and Resource Economics.

Volume (Year): 20 (2001)
Issue (Month): 3 (November)
Pages: 173-195

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Handle: RePEc:kap:enreec:v:20:y:2001:i:3:p:173-195

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Web page: http://www.springerlink.com/link.asp?id=100263

Related research

Keywords: contingent valuation; Monte Carlo simulation; negative willingness to pay;

References

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  1. Timothy C. Haab & Kenneth E. McConnell, 1998. "Referendum Models and Economic Values: Theoretical, Intuitive, and Practical Bounds on Willingness to Pay," Land Economics, University of Wisconsin Press, vol. 74(2), pages 216-229.
  2. Trudy Ann Cameron & John Quiggin, 1992. "Estimation Using Contingent Valuation Data From a "Dichotomous Choice with Follow-Up" Questionnaire," UCLA Economics Working Papers 653, UCLA Department of Economics.
  3. Lockwood, Michael & Loomis, John & De Lacy, Terry, 1994. "The relative unimportance of a nonmarket willingness to pay for timber harvesting," Ecological Economics, Elsevier, vol. 9(2), pages 145-152, February.
  4. Berrens, Robert P. & Brookshire, David & Ganderton, Philip & McKee, Mike, 1998. "Exploring nonmarket values for the social impacts of environmental policy change," Resource and Energy Economics, Elsevier, vol. 20(2), pages 117-137, June.
  5. Elnagheeb Abdelmoneim H. & Jordan Jeffrey L., 1995. "Comparing Three Approaches That Generate Bids for the Referendum Contingent Valuation Method," Journal of Environmental Economics and Management, Elsevier, vol. 29(1), pages 92-104, July.
  6. Raymond J. Kopp, 1992. "Why existence value should be used in cost-benefit analysis," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 11(1), pages 123-130.
  7. Carson, R.T. & Mitchell, R.C. & Hanemann, W.M. & Kopp, R.J. & Presser, S. & Ruud, P.A., 1992. "A Contingent Valuation Study of Lost Passive Use Values Resulting From the Exxon Valdez Oil Spill," MPRA Paper 6984, University Library of Munich, Germany.
  8. Timothy C. Haab & Kenneth E. McConnell, . "Referendum Models and Negative Willingness to Pay: Alternative Solutions," Working Papers 9610, East Carolina University, Department of Economics.
  9. Joe Kerkvliet, 1997. "A Randomized Response Approach to Dichotomous Choice Contingent Valuation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 79(1), pages 252-266.
  10. Loomis, John & Ekstrand, Earl, 1998. "Alternative approaches for incorporating respondent uncertainty when estimating willingness to pay: the case of the Mexican spotted owl," Ecological Economics, Elsevier, vol. 27(1), pages 29-41, October.
  11. John W. Duffield & David A. Patterson, 1991. "Inference and Optimal Design for a Welfare Measure in Dichotomous Choice Contingent Valuation," Land Economics, University of Wisconsin Press, vol. 67(2), pages 225-239.
  12. Cameron, Trudy Ann & James, Michelle D, 1987. "Efficient Estimation Methods for "Closed-ended' Contingent Valuation Surveys," The Review of Economics and Statistics, MIT Press, vol. 69(2), pages 269-76, May.
  13. Kopp, Raymond & Smith, V. Kerry & Mitchell, Robert & Presser, Stanley & Ruud, Paul & Hanemann, W. Michael & Krosnick, Jon & Carson, Richard, 1995. "Referendum Design and Contingent Valuation: The NOAA Panel's No-Vote Recommendation," Discussion Papers dp-96-05, Resources For the Future.
  14. Trudy Ann Cameron & Jeffrey Englin, 1996. "Respondent Experience and Contingent Valuation of Environmental Goods," UCLA Economics Working Papers 752, UCLA Department of Economics.
  15. Bengt Kristr´┐Żm, 1997. "Spike Models in Contingent Valuation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 79(3), pages 1013-1023.
  16. Berrens, Robert P. & Ganderton, Philip T. & Silva, Carol L., 1996. "Valuing The Protection Of Minimum Instream Flows In New Mexico," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 21(02), December.
  17. Cameron, Trudy Ann & Quiggin, John, 1998. "Estimation Using Contingent Valuation Data from a "Dichotomous Choice with Follow-Up" Questionnaire: Reply," Journal of Environmental Economics and Management, Elsevier, vol. 35(2), pages 195-199, March.
  18. Keith, John E. & Fawson, Christopher & Johnson, Van, 1996. "Preservation or use A contingent valuation study of wilderness designation in Utah," Ecological Economics, Elsevier, vol. 18(3), pages 207-214, September.
  19. Werner, Megan, 1999. "Allowing for Zeros in Dichotomous-Choice Contingent-Valuation Models," Journal of Business & Economic Statistics, American Statistical Association, vol. 17(4), pages 479-86, October.
  20. Paul R. Portney, 1994. "The Contingent Valuation Debate: Why Economists Should Care," Journal of Economic Perspectives, American Economic Association, vol. 8(4), pages 3-17, Fall.
  21. Bateman, Ian J. & Langford, Ian H. & Turner, R. Kerry & Willis, Ken G. & Garrod, Guy D., 1995. "Elicitation and truncation effects in contingent valuation studies," Ecological Economics, Elsevier, vol. 12(2), pages 161-179, February.
  22. Donald H. Rosenthal & Robert H. Nelson, 1992. "Why existence value should not be used in cost-benefit analysis," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 11(1), pages 116-122.
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Citations

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Cited by:
  1. Vossler, Christian A. & Kerkvliet, Joe, 2003. "A criterion validity test of the contingent valuation method: comparing hypothetical and actual voting behavior for a public referendum," Journal of Environmental Economics and Management, Elsevier, vol. 45(3), pages 631-649, May.
  2. Krishna, Vijesh V. & Qaim, Matin, 2007. "Estimating the adoption of Bt eggplant in India: Who Benefits from public-private partnership?," Food Policy, Elsevier, vol. 32(5-6), pages 523-543.
  3. Loureiro, Maria L. & Loomis, John B. & Nahuelhual, Laura, 2004. "A comparison of a parametric and a non-parametric method to value a non-rejectable public good," Journal of Forest Economics, Elsevier, vol. 10(2), pages 61-74, September.
  4. Agha Akram & Sheila Olmstead, 2011. "The Value of Household Water Service Quality in Lahore, Pakistan," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 49(2), pages 173-198, June.
  5. Kynda R. Curtis & Klaus Moeltner, 2007. "The effect of consumer risk perceptions on the propensity to purchase genetically modified foods in Romania," Agribusiness, John Wiley & Sons, Ltd., vol. 23(2), pages 263-278.
  6. Kilgore, Michael A. & Snyder, Stephanie A. & Schertz, Joseph & Taff, Steven J., 2008. "What does it take to get family forest owners to enroll in a forest stewardship-type program?," Forest Policy and Economics, Elsevier, vol. 10(7-8), pages 507-514, October.
  7. Liao, Shu-Yi & Tseng, Wei-Chun & Chen, Chi-Chung, 2010. "Eliciting public preference for nuclear energy against the backdrop of global warming," Energy Policy, Elsevier, vol. 38(11), pages 7054-7069, November.
  8. Giles Atkinson & Brett Day & Susana Mourato & Charles Palmer, 2004. "'Amenity' or 'eyesore'? Negative willingness to pay for options to replace electricity transmission towers," Applied Economics Letters, Taylor & Francis Journals, vol. 11(4), pages 203-208.

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