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A Product Line Analysis for Eco-Designed Fashion Products: Evidence from an Outdoor Sportswear Brand

Author

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  • Luo Wang

    (Fashion Art Design Institute, Donghua University, Shanghai 200051, China
    College of Textiles, North Carolina State University, Raleigh, NC 27695, USA)

  • Bin Shen

    (Glorious Sun School of Business and Management, Donghua University, Shanghai 200051, China)

Abstract

With the increasing awareness of sustainability, eco-design has been an important trend in the fashion industry. Many fashion brands such as Nike, Adidas, and The North Face have developed sustainable fashion by incorporating eco-design elements. Eco-design is an important part of sustainable supply chains. In this paper, we conducted a product line analysis of eco-designed products from a famous outdoor sportswear brand, Patagonia. We collected Patagonia’s 2017 Spring Season product line data and analyzed the data through descriptive analysis, factor analysis and correlation analysis. We found that Patagonia mainly uses organic, recycled, and traceable materials in their eco-product line development. We identified that the usage of eco-materials may significantly affect the number of color choices and product weight as well as gender difference, pattern design, product fit and online reviewers’ opinions at Patagonia. We argued that Patagonia should focus on functionality more than aesthetics in eco-design. We discussed how sustainable fashion firms should manage eco-design in the supply chain.

Suggested Citation

  • Luo Wang & Bin Shen, 2017. "A Product Line Analysis for Eco-Designed Fashion Products: Evidence from an Outdoor Sportswear Brand," Sustainability, MDPI, vol. 9(7), pages 1-12, July.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:7:p:1136-:d:103275
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    References listed on IDEAS

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    2. Wagner, Melissa & Curteza, Antonela & Hong, Yan & Chen, Yan & Thomassey, Sebastien & Zeng, Xianyi, 2019. "A design analysis for eco-fashion style using sensory evaluation tools: Consumer perceptions of product appearance," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 253-262.
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