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Sustaining Enterprise Operations and Productivity during the COVID-19 Pandemic: “Enterprise Effectiveness and Sustainability Model”

Author

Listed:
  • Bojan Obrenovic

    (School of Management, Jiangsu University, Zhenjiang 212013, China)

  • Jianguo Du

    (School of Management, Jiangsu University, Zhenjiang 212013, China)

  • Danijela Godinic

    (Faculty of Philosophy, University of Zagreb, 10000 Zagreb, Croatia)

  • Diana Tsoy

    (School of Media, Shanghai Jiaotong University, Shanghai 200240, China)

  • Muhammad Aamir Shafique Khan

    (School of Management, Jiangsu University, Zhenjiang 212013, China)

  • Ilimdorjon Jakhongirov

    (Ministry of Health of the Republic of Uzbekistan, Tashkent 100011, Uzbekistan)

Abstract

The research explores key factors impacting enterprise operational sustainability and the ability to transcend adversity during different stages of a crisis, such as the COVID-19 pandemic. The current study draws from the Theory of Crisis Management Teams, the Stakeholder Theory, and the Distributed Cognition Theory to build an “Enterprise Effectiveness and Sustainability Model during Pandemic.” Existing theoretical background joint with contemporary success case studies helped to identify the essential aspects and strategies enterprises should employ to survive and thrive during crisis and post-crisis. We have conceptualized an innovative approach to COVID-19 from the perspective of organizational characteristics, operations, digital transformation, and financial planning. The findings suggest that enterprises having distributed leadership, workforce and adaptive culture sustain business operations during a pandemic. Furthermore, resilient enterprises allow for more informed and decentralized decision-making. Prosperous organizations leverage Internet and Communication Technology (ICT) and integrate Intranet, social media, and online communication platforms into their daily business routines, as this helps to establish trust and build bonds with employees, stakeholders, and customers during and post-crisis. Finally, balancing between the stockpiling of resources and resiliency is crucial in anticipation of a crisis. Therefore, we conclude that enterprises with financial contingency plans sustain their business operations during a pandemic.

Suggested Citation

  • Bojan Obrenovic & Jianguo Du & Danijela Godinic & Diana Tsoy & Muhammad Aamir Shafique Khan & Ilimdorjon Jakhongirov, 2020. "Sustaining Enterprise Operations and Productivity during the COVID-19 Pandemic: “Enterprise Effectiveness and Sustainability Model”," Sustainability, MDPI, vol. 12(15), pages 1-27, July.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:15:p:5981-:d:389403
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