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Research on Real Purchasing Behavior Analysis of Electric Cars in Beijing Based on Structural Equation Modeling and Multinomial Logit Model

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  • Qingyou Yan

    (School of Economic & Management, North China Electric Power University, Beijing 102206, China
    Beijing Key Laboratory of New Energy & Low Carbon Development, North China Electric Power University, Beijing 102206, China)

  • Guangyu Qin

    (School of Economic & Management, North China Electric Power University, Beijing 102206, China
    Beijing Key Laboratory of New Energy & Low Carbon Development, North China Electric Power University, Beijing 102206, China)

  • Meijuan Zhang

    (School of Economic & Management, North China Electric Power University, Beijing 102206, China
    Beijing Key Laboratory of New Energy & Low Carbon Development, North China Electric Power University, Beijing 102206, China)

  • Bowen Xiao

    (School of Economics and Management, Beihang University, Xueyuan Road, Haidian District, Beijing 100191, China)

Abstract

At present, electric cars are being developed rapidly in China as emerging carbon emission reduction vehicles, but their proportion in the Chinese automobile market is still small, and a large number of potential consumers are still holding a wait-and-see attitude. Therefore, for the sake of promoting the further development of electric cars in China, this paper based on the TPB (Theory of Planned Behavior) theoretical research framework, investigates potential consumers in typical areas of Beijing and collects a large amount of data through the design of paper and electronic questionnaires. SEM (Structural Equation Modeling) and MNL (Multinomial Logit Model) models are used to analyze key factors affecting consumers’ purchase intention and actual purchasing behavior. The results show that the positive and negative attributes of consumers’ attitude, subjective norm, and perceived behavior control will have different effects on consumers’ actual purchasing behavior. Finally, based on the analysis results, some reasonable suggestions are proposed for the government and EV (Electric Vehicles) enterprise service providers to increase electric vehicle diffusion.

Suggested Citation

  • Qingyou Yan & Guangyu Qin & Meijuan Zhang & Bowen Xiao, 2019. "Research on Real Purchasing Behavior Analysis of Electric Cars in Beijing Based on Structural Equation Modeling and Multinomial Logit Model," Sustainability, MDPI, vol. 11(20), pages 1-15, October.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:20:p:5870-:d:279217
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    References listed on IDEAS

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