IDEAS home Printed from https://ideas.repec.org/a/gam/jecomi/v8y2020i4p106-d449935.html
   My bibliography  Save this article

Knowledge Heterogenization of the Franchising Literature Applying Transaction Cost Economics

Author

Listed:
  • Fu-Sheng Tsai

    (Department of Business Administration, Cheng Shiu University, Kaohsiung 833, Taiwan
    Center for Environmental Toxin and Emerging-Contaminant Research, Cheng Shiu University, Kaohsiung 83347, Taiwan
    Super Micro Mass Research and Technology Center, Cheng Shiu University, Kaohsiung 83347, Taiwan
    Postgraduate Program in Management, I-Shou University, Kaohsiung 840, Taiwan)

  • Chin-Chiung Kuo

    (Postgraduate Program in Management, I-Shou University, Kaohsiung 840, Taiwan)

  • Julia L. Lin

    (Department of International Business, I-Shou University, Kaohsiung 840, Taiwan)

Abstract

Transaction Cost Economics is one of the most critical theories for business studies, including Franchise research. Knowing this stream of research well can help researchers to ground and sustain their studies on a more solid theoretical foundation. Through a Scientometric literature review via the Search-AppraisaL-Synthesis-Analysis (SALSA) procedures, this paper proposes, investigates and demonstrates the knowledge heterogenization (i.e., the knowledge structure becoming heterogeneous) of literature in the social science domain. Focused on the Transaction Cost Economics application in Franchising research that intersects Economics and Business areas, knowledge heterogenization is found and demonstrated in the following aspects of research stream development: research topics, targeted outlets, empirical (geographical) contexts, analytic approaches, as well as important scholars and publications. However, we did not find heterogenization in terms of the adoption of cross-sectional versus longitudinal research design and quantitative versus qualitative data sources. Implications for the continuous practices and theory development of this research stream are discussed. Mainly, we argue that knowledge heterogenization is an approach for a scientific community to achieve developmental sustainability.

Suggested Citation

  • Fu-Sheng Tsai & Chin-Chiung Kuo & Julia L. Lin, 2020. "Knowledge Heterogenization of the Franchising Literature Applying Transaction Cost Economics," Economies, MDPI, vol. 8(4), pages 1-27, November.
    • Handle: RePEc:gam:jecomi:v:8:y:2020:i:4:p:106-:d:449935
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2227-7099/8/4/106/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2227-7099/8/4/106/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Clegg, Jeremy & Cross, Adam R., 2000. "Affiliate and non-affiliate intellectual property transactions in international business: an empirical overview of the UK and USA," International Business Review, Elsevier, vol. 9(4), pages 407-430, August.
    2. Sachdev, Harash J. & Bello, Daniel C., 2014. "The effect of transaction cost antecedents on control mechanisms: Exporters’ psychic distance and economic knowledge as moderators," International Business Review, Elsevier, vol. 23(2), pages 440-454.
    3. Chiang Kao & Hsiou-Wei Lin & San-Lin Chung & Wei-Chi Tsai & Jyh-Shen Chiou & Yen-Liang Chen & Liang-Hsuan Chen & Shih-Chieh Fang & Hwei-Lan Pao, 2008. "Ranking Taiwanese management journals: A case study," Scientometrics, Springer;Akadémiai Kiadó, vol. 76(1), pages 95-115, July.
    4. Williamson, Oliver E, 1979. "Transaction-Cost Economics: The Governance of Contractural Relations," Journal of Law and Economics, University of Chicago Press, vol. 22(2), pages 233-261, October.
    5. Nada Mumdziev & Josef Windsperger, 2013. "An Extended Transaction Cost Model of Decision Rights Allocation in Franchising: The Moderating Role of Trust," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 34(3-5), pages 170-182, April.
    6. Vladislav Valentinov & Lioudmila Chatalova, 2014. "Transaction Costs, Social Costs and Open Systems: Some Common Threads," Systems Research and Behavioral Science, Wiley Blackwell, vol. 31(2), pages 316-326, March.
    7. Klein, Benjamin, 1980. "Transaction Cost Determinants of "Unfair" Contractual Arrangements," American Economic Review, American Economic Association, vol. 70(2), pages 356-362, May.
    8. M Krishna Erramilli & Sanjeev Agarwal & Chekitan S Dev, 2002. "Choice Between Non-Equity Entry Modes: An Organizational Capability Perspective," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 33(2), pages 223-242, June.
    9. Brill, Jonathan E., 1994. "Beyond managerial opportunism: Supplier power and managerial compliance in a franchised marketing channel," Journal of Business Research, Elsevier, vol. 30(3), pages 211-223, July.
    10. Fu-Sheng Tsai & Gayle Baugh & Shih-Chieh Fang & Julia Lin, 2014. "Contingent contingency: Knowledge heterogeneity and new product development performance revisited," Asia Pacific Journal of Management, Springer, vol. 31(1), pages 149-169, March.
    11. Rozenn Perrigot & Bruno Oxibar & Frédérique Déjean, 2012. "Determinants of Corporate Social Disclosure in the Franchising Sector: Insights from French Franchisors’ Websites," Economics Working Paper Archive (University of Rennes 1 & University of Caen) 201211, Center for Research in Economics and Management (CREM), University of Rennes 1, University of Caen and CNRS.
    12. Wu, Chih-Wen, 2015. "Antecedents of franchise strategy and performance," Journal of Business Research, Elsevier, vol. 68(7), pages 1581-1588.
    13. Wu, Lei-Yu & Chen, Kuan-Yang & Chen, Po-Yuan & Cheng, Shu-Ling, 2014. "Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective," Journal of Business Research, Elsevier, vol. 67(1), pages 2768-2776.
    14. Nicholas Argyres & Janet Bercovitz, 2015. "Franchisee Associations as Sources of Bargaining Power? Some Evidence," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 24(4), pages 811-832, October.
    15. Marta Peris-Ortiz & Michael Willoughby & Carlos Rueda-Armengot, 2012. "Performance in franchising: the effects of different management styles," The Service Industries Journal, Taylor & Francis Journals, vol. 32(16), pages 2507-2525, December.
    16. R. Daniel Wadhwani, 2011. "Organisational form and industry emergence: Nonprofit and mutual firms in the development of the US personal finance industry," Business History, Taylor & Francis Journals, vol. 53(7), pages 1152-1177, December.
    17. Rolf Mirus & Bernard Yeung, 1986. "Economic Incentives for Countertrade," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 17(3), pages 27-39, September.
    18. Dildar Hussain & Rozenn Perrigot & Karim Mignonac & Asâad El Akremi & Olivier Herrbach, 2013. "Determinants of multi-unit franchising: an organizational economics framework," Post-Print halshs-00816128, HAL.
    19. Raphie Hayat & Frank Butter & Udo Kock, 2013. "Halal Certification for Financial Products: A Transaction Cost Perspective," Journal of Business Ethics, Springer, vol. 117(3), pages 601-613, October.
    20. María Bordons & Javier Aparicio & Rodrigo Costas, 2013. "Heterogeneity of collaboration and its relationship with research impact in a biomedical field," Scientometrics, Springer;Akadémiai Kiadó, vol. 96(2), pages 443-466, August.
    21. Dildar Hussain & Rozenn Perrigot & Karim Mignonac & Assâad El Akremi & Olivier Herrbach, 2013. "Determinants of Multi‐unit Franchising: An Organizational Economics Framework," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 34(3-5), pages 161-169, April.
    22. Karin Fladmoe-Lindquist & Laurent L. Jacque, 1995. "Control Modes in International Service Operations: The Propensity to Franchise," Management Science, INFORMS, vol. 41(7), pages 1238-1249, July.
    23. Oliver E. Williamson, 1976. "Franchise Bidding for Natural Monopolies -- in General and with Respect to CATV," Bell Journal of Economics, The RAND Corporation, vol. 7(1), pages 73-104, Spring.
    24. Cruz, Antonio Miguel & Haugan, Gregory L. & Rincon, Adriana Maria Rios, 2014. "The effects of asset specificity on maintenance financial performance: An empirical application of Transaction Cost Theory to the medical device maintenance field," European Journal of Operational Research, Elsevier, vol. 237(3), pages 1037-1053.
    25. Oliver E. Williamson, 1999. "Strategy research: governance and competence perspectives," Strategic Management Journal, Wiley Blackwell, vol. 20(12), pages 1087-1108, December.
    26. Shesen Guo & Ganzhou Zhang & Qiuhong Ju & Yu Chen & Qianfeng Chen & Lulu Li, 2015. "The evolution of conceptual diversity in economics titles from 1890 to 2012," Scientometrics, Springer;Akadémiai Kiadó, vol. 102(3), pages 2073-2088, March.
    27. Gassenheimer, Jule B. & Baucus, David B. & Baucus, Melissa S., 1996. "Cooperative arrangements among entrepreneurs: An analysis of opportunism and communication in franchise structures," Journal of Business Research, Elsevier, vol. 36(1), pages 67-79, May.
    28. Woodside-Oriakhi, M. & Lucas, C. & Beasley, J.E., 2013. "Portfolio rebalancing with an investment horizon and transaction costs," Omega, Elsevier, vol. 41(2), pages 406-420.
    29. Stanworth, John & Curran, James, 1999. "Colas, burgers, shakes, and shirkers: Towards a sociological model of franchising in the market economy," Journal of Business Venturing, Elsevier, vol. 14(4), pages 323-344, July.
    30. Sui-Hua Yu & Ming-Yu Chen, 2013. "Performance impacts of interorganizational cooperation: a transaction cost perspective," The Service Industries Journal, Taylor & Francis Journals, vol. 33(13-14), pages 1223-1241, October.
    31. Jean‐Francois Hennart & Young‐Ryeol Park, 1994. "Location, governance, and strategic determinants of japanese manufacturing investment in the united states," Strategic Management Journal, Wiley Blackwell, vol. 15(6), pages 419-436, July.
    32. de Kok, Jan & Uhlaner, Lorraine M, 2001. "Organization Context and Human Resource Management in the Small Firm," Small Business Economics, Springer, vol. 17(4), pages 273-291, December.
    33. Bent Petersen & Lawrence S. Welch & Gabriel R. G. Benito, 2010. "Managing the Internalisation Process," Management International Review, Springer, vol. 50(2), pages 137-154, April.
    34. Chen, Jean Jinghan & Dimou, Irini, 2005. "Expansion strategy of international hotel firms," Journal of Business Research, Elsevier, vol. 58(12), pages 1730-1740, December.
    35. S. R. H. Jones, 1997. "Transaction Costs and the Theory of the Firm: The Scope and Limitations of the New Institutional Approach," Business History, Taylor & Francis Journals, vol. 39(4), pages 9-25.
    36. Badrinarayanan, Vishag & Suh, Taewon & Kim, Kyung-Min, 2016. "Brand resonance in franchising relationships: A franchisee-based perspective," Journal of Business Research, Elsevier, vol. 69(10), pages 3943-3950.
    37. Hoffman, Richard C. & Munemo, Jonathan & Watson, Sharon, 2016. "International Franchise Expansion: The Role of Institutions and Transaction Costs," Journal of International Management, Elsevier, vol. 22(2), pages 101-114.
    38. Emmanuel Hassan, 2005. "The evolution of the knowledge structure of fuel cells," Scientometrics, Springer;Akadémiai Kiadó, vol. 62(2), pages 223-238, January.
    39. Charles W. L. Hill & W. Chan Kim, 1988. "Searching for a dynamic theory of the multinational enterprise: A transaction cost model," Strategic Management Journal, Wiley Blackwell, vol. 9(S1), pages 93-104, June.
    40. Baucus, David A. & Baucus, Melissa S. & Human, Sherrie E., 1996. "Consensus in franchise organizations: A cooperative arrangement among entrepreneurs," Journal of Business Venturing, Elsevier, vol. 11(5), pages 359-378, September.
    41. Rozenn Perrigot & Bruno Oxibar & Frédérique Déjean, 2015. "Corporate Social Disclosure in the Franchising Sector: Insights from French Franchisors’ Websites," Post-Print halshs-00734386, HAL.
    42. Frédérique Déjean & Bruno Oxibar & Rozenn Perrigot, 2015. "Corporate social disclosure in the franchising sector: insights from french franchisors' websites," Post-Print hal-01630433, HAL.
    43. George Hendrikse & Patrick Hippmann & Josef Windsperger, 2015. "Trust, transaction costs and contractual incompleteness in franchising," Small Business Economics, Springer, vol. 44(4), pages 867-888, April.
    44. Steven C. Michael, 2000. "Investments to create bargaining power: the case of franchising," Strategic Management Journal, Wiley Blackwell, vol. 21(4), pages 497-514, April.
    45. Jean-François Hennart, 1989. "Can the “New Forms of Investment” Substitute for the “Old Forms”? A Transaction Costs Perspective," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 20(2), pages 211-234, June.
    46. Andrew Alexander, 2015. "Decision-making authority in British supermarket chains," Business History, Taylor & Francis Journals, vol. 57(4), pages 614-637, June.
    47. John, George & Weitz, Barton A, 1988. "Forward Integration into Distribution: An Empirical Test of Transaction Cost Analysis," The Journal of Law, Economics, and Organization, Oxford University Press, vol. 4(2), pages 337-355, Fall.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dildar Hussain & Marijana Sreckovic & Josef Windsperger, 2018. "An organizational capability perspective on multi-unit franchising," Small Business Economics, Springer, vol. 50(4), pages 717-727, April.
    2. Guo, Shiau-Ling, 2023. "The governance implication of the geographic concentration of franchise activities for franchise relationships," Journal of Business Research, Elsevier, vol. 157(C).
    3. Griessmair, Michele & Hussain, Dildar & Windsperger, Josef, 2014. "Trust and the tendency towards multi-unit franchising: A relational governance view," Journal of Business Research, Elsevier, vol. 67(11), pages 2337-2345.
    4. Gillis, William E. & Combs, James G. & Yin, Xiaoli, 2020. "Franchise management capabilities and franchisor performance under alternative franchise ownership strategies," Journal of Business Venturing, Elsevier, vol. 35(1).
    5. Chin-Chiung KUO & Chi-Fang LIU, 2017. "A Review of Franchising Research in Taiwan Social Science Citation Index (TSSCI) Database," Journal of Economics Library, KSP Journals, vol. 4(2), pages 227-237, June.
    6. Jell-Ojobor, Maria & Hajdini, Ilir & Windsperger, Josef, 2022. "Governance of international franchise networks: Combining value creation and value appropriation perspectives," Journal of Business Research, Elsevier, vol. 139(C), pages 267-279.
    7. Muriel Fadairo & Cintya Lanchimba & Josef Windsperger, 2015. "Network Form and Performance. The Case of Multi-Unit Franchising," Working Papers 1502, Groupe d'Analyse et de Théorie Economique Lyon St-Étienne (GATE Lyon St-Étienne), Université de Lyon.
    8. Rosado-Serrano, Alexander & Paul, Justin & Dikova, Desislava, 2018. "International franchising: A literature review and research agenda," Journal of Business Research, Elsevier, vol. 85(C), pages 238-257.
    9. Muriel Fadairo & Cintya Lanchimba & Josef Windsperger, 2015. "Network Form and Performance. The Case of Multi-Unit Franchising," Working Papers halshs-01128075, HAL.
    10. López-Fernández, Begoña & Perrigot, Rozenn, 2018. "Using Websites to Recruit Franchisee Candidates," Journal of Interactive Marketing, Elsevier, vol. 42(C), pages 80-94.
    11. Gërdoçi, Blendi & Skreli, Engjell & Imami, Drini, 2016. "Determinants of Sustainable Relationships in the Albanian Apple Production Sector," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 7(1), pages 1-16, February.
    12. Bell, J.H.J., 1996. "Joint or Single Venturing? : An Electric Approach to Foreign Entry Mode Choice," Other publications TiSEM 06f84735-3cf5-432f-8bc8-c, Tilburg University, School of Economics and Management.
    13. Davies, Mark A.P. & Lassar, Walfried & Manolis, Chris & Prince, Melvin & Winsor, Robert D., 2011. "A model of trust and compliance in franchise relationships," Journal of Business Venturing, Elsevier, vol. 26(3), pages 321-340, May.
    14. Thierry Pénard & Rozenn Perrigot, 2015. "Search Online – Purchase Online in Franchising: An Empirical Analysis of Franchisor Website Functionality," Economics Working Paper Archive (University of Rennes 1 & University of Caen) 201517, Center for Research in Economics and Management (CREM), University of Rennes 1, University of Caen and CNRS.
    15. Canabal, Anne & White III, George O., 2008. "Entry mode research: Past and future," International Business Review, Elsevier, vol. 17(3), pages 267-284, June.
    16. Boulay, Jacques & Caemmerer, Barbara & Evanschitzky, Heiner & Duniach, Krista, 2020. "Multi-unit franchising from franchisor and franchisee perspectives: Antecedents, performance outcomes, and the optimal mini-chain size," Journal of Business Research, Elsevier, vol. 113(C), pages 49-58.
    17. S. Verbieren & M. Cools & A. Van den Abbeele, 2008. "Franchising. A Literature Review on Management and Control Issues," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, vol. 0(4), pages 398-443.
    18. Ilir Hajdini & Josef Windsperger, 2020. "Real options in franchise contracting: an application of transaction cost and real options theory," European Journal of Law and Economics, Springer, vol. 50(2), pages 313-337, October.
    19. George Hendrikse & Patrick Hippmann & Josef Windsperger, 2015. "Trust, transaction costs and contractual incompleteness in franchising," Small Business Economics, Springer, vol. 44(4), pages 867-888, April.
    20. Jell-Ojobor, Maria & Alon, Ilan & Windsperger, Josef, 2022. "The choice of master international franchising – A modified transaction cost model," International Business Review, Elsevier, vol. 31(2).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jecomi:v:8:y:2020:i:4:p:106-:d:449935. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.