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Accelerating international expansion through global alliances: a typology of cooperative strategies

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  • García-Canal, Esteban
  • Duarte, Cristina López
  • Criado, Josep Rialp
  • Llaneza, Ana Valdés
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    Abstract

    Firms with low levels of internationalization may feel the need to speed up their international development in order to be able to compete with multinational enterprises (MNEs) of bigger size and wider scope. Global alliances are a means to achieve such an accelerated process, not only because they allow firms to gain access to several markets at the same time, but also because they make it possible to enhance their own international competitiveness through the use of their partners' resources. This paper provides a detailed illustration of the competitive uses of global alliances as a means to accelerate the international expansion of the firm. Using evidence from 11 case studies on Spanish firms, we build a typology of four cooperative strategies. One of these strategies is based on local alliances, whereas the remaining three are based on global alliances. The paper presents a detailed case study of the firm which best fits each strategy found in global alliances. The implications of each strategy for alliance management, together with the possible evolution of each of them, are also discussed.

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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of World Business.

    Volume (Year): 37 (2002)
    Issue (Month): 2 (July)
    Pages: 91-107

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    Handle: RePEc:eee:worbus:v:37:y:2002:i:2:p:91-107

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    References

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    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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    1. John H Dunning, 1995. "Reappraising the Eclectic Paradigm in an Age of Alliance Capitalism," Journal of International Business Studies, Palgrave Macmillan, vol. 26(3), pages 461-491, September.
    2. Kotabe, Masaaki & Teegen, Hildy & Aulakh, Preet S. & Coutinho de Arruda, Maria Cecilia & Santillán-Salgado, Roberto J. & Greene, Walter, 2000. "Strategic alliances in emerging Latin America: a view from Brazilian, Chilean, and Mexican companies," Journal of World Business, Elsevier, vol. 35(2), pages 114-132, July.
    3. Smith Ring, Peter, 2000. "The three T's of alliance creation: task, team and time," European Management Journal, Elsevier, vol. 18(2), pages 152-163, April.
    4. Bruce Kogut & Udo Zander, 1993. "Knowledge of the Firm and the Evolutionary Theory of the Multinational Corporation," Journal of International Business Studies, Palgrave Macmillan, vol. 24(4), pages 625-645, December.
    5. Bruce Kogut & Udo Zander, 1995. "Knowledge, Market Failure and the Multinational Enterprise: A Reply," Journal of International Business Studies, Palgrave Macmillan, vol. 26(2), pages 417-426, June.
    6. Jan Johanson & Jan-Erik Vahlne, 1977. "The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments," Journal of International Business Studies, Palgrave Macmillan, vol. 8(1), pages 23-32, March.
    7. Lei, David & Slocum, John W. & Pitts, Robert A., 1997. "Building cooperative advantage: Managing strategic alliances to promote organizational learning," Journal of World Business, Elsevier, vol. 32(3), pages 203-223, October.
    8. Peter J Buckley & Mark C Casson, 1998. "Analyzing Foreign Market Entry Strategies: Extending the Internalization Approach," Journal of International Business Studies, Palgrave Macmillan, vol. 29(3), pages 539-561, September.
    9. Erin Anderson & Hubert Gatignon, 1986. "Modes of Foreign Entry: A Transaction Cost Analysis and Propositions," Journal of International Business Studies, Palgrave Macmillan, vol. 17(3), pages 1-26, September.
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    Cited by:
    1. Rousska Dimova, 2004. "International Corporations and Globalization," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 99-114.
    2. Aileen Kennedy & Kathy Keeney, 2009. "Strategic partnerships and the internationalisation process of software SMEs," Service Business, Springer, vol. 3(3), pages 259-273, September.
    3. Mika Kylänen & Marcello M. Mariani, 2013. "Public and Private Dynamics and Co-opetition: Evidence from the Tourism Sector," Working Paper Series 14_13, The Rimini Centre for Economic Analysis.
    4. Gomez-Selemeneva, D., 2009. "Factores Claves para la Sostenibilidad de las Alianzas Inter-organizativas: Un caso de Estrategias de Cooperación
      [Key Factors for Sustainability of Inter-organizational Alliances: A Case for Coop
      ," MPRA Paper 31274, University Library of Munich, Germany.
    5. García-Canal, Esteban & Sánchez-Lorda, Pablo, 2007. "One more only if it is one of us. The number of partners and the stock market reaction to domestic and international alliance formation in EU telecom firms," International Business Review, Elsevier, vol. 16(1), pages 83-108, February.
    6. Scott-Kennel, Joanna & Enderwick, Peter, 2004. "Inter-firm alliance and network relationships and the eclectic paradigm of international production: an exploratory analysis of quasi-internalisation at the subsidiary level," International Business Review, Elsevier, vol. 13(4), pages 425-445, August.

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