Advanced Search
MyIDEAS: Login to save this article or follow this journal

Modeling traveler choice behavior using the concepts of relative utility and relative interest

Contents:

Author Info

  • Zhang, Junyi
  • Timmermans, Harry
  • Borgers, Aloys
  • Wang, Donggen

Abstract

Individual choice behavior usually involves a complex decision-making process, and is often context-dependent reflecting the influence of choice environment and the fact that the individual has limited information processing ability and varying levels of interest in alternatives. However, the existing models in transportation have not represented these behavioral mechanisms satisfactorily, although to avoid the Independence of Irrelevant Alternatives (IIA) property of the widely used multinomial logit (MNL) model, a variety of non-IIA models have been suggested in the literature. This paper will propose another random utility choice model by introducing the concepts of relative utility and relative interest. A revised MNL model and a revised Nested-MNL model will be developed. Both of these models do not have the IIA property. The performance of these new models will be assessed using conjoint-based activity diary data about the choice of destination and stop pattern.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://www.sciencedirect.com/science/article/B6V99-4893VSC-3/2/7f4202535658b0f408fab74210666217
Download Restriction: Full text for ScienceDirect subscribers only

As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

Bibliographic Info

Article provided by Elsevier in its journal Transportation Research Part B: Methodological.

Volume (Year): 38 (2004)
Issue (Month): 3 (March)
Pages: 215-234

as in new window
Handle: RePEc:eee:transb:v:38:y:2004:i:3:p:215-234

Contact details of provider:
Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/548/description#description

Order Information:
Postal: http://www.elsevier.com/wps/find/supportfaq.cws_home/regional
Web: https://shop.elsevier.com/order?id=548&ref=548_01_ooc_1&version=01

Related research

Keywords:

References

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
as in new window
  1. Stadt, H. van de & Geer, S.A. van de & Kapteyn, A.J., 1985. "The relativity of utility: Evidence from panel data," Open Access publications from Tilburg University urn:nbn:nl:ui:12-364325, Tilburg University.
  2. Swait, Joffre & Adamowicz, Wiktor, 2001. "Choice Environment, Market Complexity, and Consumer Behavior: A Theoretical and Empirical Approach for Incorporating Decision Complexity into Models of Consumer Choice," Organizational Behavior and Human Decision Processes, Elsevier, Elsevier, vol. 86(2), pages 141-167, November.
  3. Sunil Gupta, 1989. "Modeling Integrative, Multiple Issue Bargaining," Management Science, INFORMS, INFORMS, vol. 35(7), pages 788-806, July.
  4. Swait, Joffre & Ben-Akiva, Moshe, 1987. "Incorporating random constraints in discrete models of choice set generation," Transportation Research Part B: Methodological, Elsevier, Elsevier, vol. 21(2), pages 91-102, April.
  5. J. A. Hausman & D. A. Wise, 1976. "A Conditional Profit Model for Qualitative Choice: Discrete Decisions Recognizing Interdependence and Heterogeneous Preferences," Working papers 173, Massachusetts Institute of Technology (MIT), Department of Economics.
  6. Tversky, Amos & Kahneman, Daniel, 1991. "Loss Aversion in Riskless Choice: A Reference-Dependent Model," The Quarterly Journal of Economics, MIT Press, MIT Press, vol. 106(4), pages 1039-61, November.
  7. Wang, Donggen & Borgers, Aloys & Oppewal, Harmen & Timmermans, Harry, 2000. "A stated choice approach to developing multi-faceted models of activity behavior," Transportation Research Part A: Policy and Practice, Elsevier, vol. 34(8), pages 625-643, November.
  8. Swait, Joffre & Adamowicz, Wiktor, 2001. " The Influence of Task Complexity on Consumer Choice: A Latent Class Model of Decision Strategy Switching," Journal of Consumer Research, University of Chicago Press, University of Chicago Press, vol. 28(1), pages 135-48, June.
  9. Brownstone, David & Bunch, David S. & Train, Kenneth, 2000. "Joint mixed logit models of stated and revealed preferences for alternative-fuel vehicles," Transportation Research Part B: Methodological, Elsevier, Elsevier, vol. 34(5), pages 315-338, June.
  10. Amos Tversky & Itamar Simonson, 1993. "Context-Dependent Preferences," Management Science, INFORMS, INFORMS, vol. 39(10), pages 1179-1189, October.
  11. de Palma, Andre & Myers, Gordon M & Papageorgiou, Yorgos Y, 1994. "Rational Choice under an Imperfect Ability to Choose," American Economic Review, American Economic Association, American Economic Association, vol. 84(3), pages 419-40, June.
  12. Kapteyn, A.J., 1977. "A theory of preference formation," Open Access publications from Tilburg University urn:nbn:nl:ui:12-364727, Tilburg University.
  13. Dhar, Ravi, 1997. " Consumer Preference for a No-Choice Option," Journal of Consumer Research, University of Chicago Press, University of Chicago Press, vol. 24(2), pages 215-31, September.
  14. Daniel Kahneman & Jack L. Knetsch & Richard H. Thaler, 1991. "Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias," Journal of Economic Perspectives, American Economic Association, vol. 5(1), pages 193-206, Winter.
  15. Bhat, Chandra R., 1995. "A heteroscedastic extreme value model of intercity travel mode choice," Transportation Research Part B: Methodological, Elsevier, Elsevier, vol. 29(6), pages 471-483, December.
  16. Swait, Joffre, 2001. "Choice set generation within the generalized extreme value family of discrete choice models," Transportation Research Part B: Methodological, Elsevier, Elsevier, vol. 35(7), pages 643-666, August.
  17. Gaundry, Marc J. I. & Dagenais, Marcel G., 1979. "The dogit model," Transportation Research Part B: Methodological, Elsevier, Elsevier, vol. 13(2), pages 105-111, June.
Full references (including those not matched with items on IDEAS)

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as in new window

Cited by:
  1. Hough, Gary & Hassanien, Ahmed, 2010. "Transport choice behaviour of Chinese and Australian tourists in Scotland," Research in Transportation Economics, Elsevier, vol. 26(1), pages 54-65.
  2. Boeri, Marco & Longo, Alberto & Grisolía, José M. & Hutchinson, W. George & Kee, Frank, 2013. "The role of regret minimisation in lifestyle choices affecting the risk of coronary heart disease," Journal of Health Economics, Elsevier, vol. 32(1), pages 253-260.
  3. Amanda Stathopoulos & Stephane Hess, 2011. "Referencing, Gains-Losses Asymmetry And Non-Linear Sensitivities In Commuter Decisions: One Size Does Not Fit All!," Working Papers, CREI Università degli Studi Roma Tre 0511, CREI Università degli Studi Roma Tre, revised 2011.
  4. Stathopoulos, Amanda & Hess, Stephane, 2012. "Revisiting reference point formation, gains–losses asymmetry and non-linear sensitivities with an emphasis on attribute specific treatment," Transportation Research Part A: Policy and Practice, Elsevier, vol. 46(10), pages 1673-1689.
  5. Mara Thiene & Marco Boeri & Caspar Chorus, 2012. "Random Regret Minimization: Exploration of a New Choice Model for Environmental and Resource Economics," Environmental & Resource Economics, European Association of Environmental and Resource Economists, European Association of Environmental and Resource Economists, vol. 51(3), pages 413-429, March.
  6. Bliemer, Michiel C.J. & Rose, John M., 2011. "Experimental design influences on stated choice outputs: An empirical study in air travel choice," Transportation Research Part A: Policy and Practice, Elsevier, vol. 45(1), pages 63-79, January.
  7. Shanjiang Zhu & David Levinson & Lei Zhang, 2007. "An Agent-based Route Choice Model," Working Papers, University of Minnesota: Nexus Research Group 000089, University of Minnesota: Nexus Research Group.
  8. Zhang, Junyi & Kuwano, Masashi & Lee, Backjin & Fujiwara, Akimasa, 2009. "Modeling household discrete choice behavior incorporating heterogeneous group decision-making mechanisms," Transportation Research Part B: Methodological, Elsevier, Elsevier, vol. 43(2), pages 230-250, February.

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:eee:transb:v:38:y:2004:i:3:p:215-234. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.