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Context Effects And Decompositional Choice Modeling

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  • Harmen Oppewal
  • Harry Timmermans

Abstract

ABSTRACT This paper describes the application of the extended or universal logit model to decompositional or “stated” choice modeling in order to increase the scope and validity of such choice models. In this approach, choice experiments are designed that permit the estimation of utility functions that include the effects of context variables like choice set composition and decision background. The approach is illustrated with some simple calculated examples concerning consumer choice of shopping conter, housing, and transportation mode.

Suggested Citation

  • Harmen Oppewal & Harry Timmermans, 1991. "Context Effects And Decompositional Choice Modeling," Papers in Regional Science, Wiley Blackwell, vol. 70(2), pages 113-131, April.
    • Handle: RePEc:bla:presci:v:70:y:1991:i:2:p:113-131
    DOI: 10.1111/j.1435-5597.1991.tb01723.x
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    Cited by:

    1. Cascetta, Ennio & Cartenì, Armando, 2014. "The hedonic value of railways terminals. A quantitative analysis of the impact of stations quality on travellers behaviour," Transportation Research Part A: Policy and Practice, Elsevier, vol. 61(C), pages 41-52.
    2. Theo Arentze & Tao Feng & Harry Timmermans & Jops Robroeks, 2012. "Context-dependent influence of road attributes and pricing policies on route choice behavior of truck drivers: results of a conjoint choice experiment," Transportation, Springer, vol. 39(6), pages 1173-1188, November.
    3. Marije Schaafsma & Roy Brouwer, 2020. "Substitution Effects in Spatial Discrete Choice Experiments," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 75(2), pages 323-349, February.
    4. Konstadinos G. Goulias & Ram M. Pendyala, 2014. "Choice context," Chapters, in: Stephane Hess & Andrew Daly (ed.), Handbook of Choice Modelling, chapter 5, pages 101-130, Edward Elgar Publishing.
    5. Dujuan Yang & Gamze Dane & Harry J.P. Timmermans, 2013. "Mixture–amount experiments for measuring consumer preferences of energy-saving adaptation strategies: principles and illustration," Chapters, in: Thomas Vanoutrive & Ann Verhetsel (ed.), Smart Transport Networks, chapter 10, pages 208-223, Edward Elgar Publishing.
    6. Zhang, Junyi & Timmermans, Harry & Borgers, Aloys & Wang, Donggen, 2004. "Modeling traveler choice behavior using the concepts of relative utility and relative interest," Transportation Research Part B: Methodological, Elsevier, vol. 38(3), pages 215-234, March.
    7. Pan, Xiaofeng & Rasouli, Soora & Timmermans, Harry, 2019. "Modeling social influence using sequential stated adaptation experiments: A study of city trip itinerary choice," Transportation Research Part A: Policy and Practice, Elsevier, vol. 130(C), pages 652-672.
    8. James B. Wiley & Harry J.P. Timmermans, 2008. "Modelling Portfolio Choice in Transportation Research," Transport Reviews, Taylor & Francis Journals, vol. 29(5), pages 569-586, October.

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