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Reactance or acceptance? Reactions towards the introduction of road pricing

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  • Schade, J.
  • Baum, M.

Abstract

We tested the opposite predictions of reactance and dissonance theory, two popular psychological theories, with regard to the responses of car drivers to the introduction of the road pricing. Reactance theory predicts that persons who are convinced that a toll will come are more opposed than less convinced persons. In contrast, dissonance theory expects that convinced persons are more in favour of road pricing than less convinced persons. Aim of the study was to test which theory is more appropriate to explain user reactions towards the toll introduction. We experimentally manipulated the perceived likelihood (low, middle, high and a control condition) of a toll introduction for private cars on German motorways (NÂ =Â 140 car drivers). In accordance with the predictions of dissonance theory, results revealed clearly that convinced persons about a definite introduction of road pricing developed more positive attitudes towards road pricing than less convinced persons, i.e., the strength of conviction about the introduction of road pricing has a strong effect on the attitudinal evaluation of road pricing. The implications are discussed.

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Bibliographic Info

Article provided by Elsevier in its journal Transportation Research Part A: Policy and Practice.

Volume (Year): 41 (2007)
Issue (Month): 1 (January)
Pages: 41-48

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Handle: RePEc:eee:transa:v:41:y:2007:i:1:p:41-48

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References

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  1. Jakobsson, C. & Fujii, S. & Gärling, T., 2000. "Determinants of private car users' acceptance of road pricing," Transport Policy, Elsevier, vol. 7(2), pages 153-158, April.
  2. Satoshi Fujii & Tommy Gärling & Cecilia Jakobsson & Rong-Chang Jou, 2004. "A cross-country study of fairness and infringement on freedom as determinants of car owners' acceptance of road pricing," Transportation, Springer, vol. 31(3), pages 285-295, August.
  3. S. Jaensirisak & M. Wardman & A. D. May, 2005. "Explaining Variations in Public Acceptability of Road Pricing Schemes," Journal of Transport Economics and Policy, London School of Economics and University of Bath, vol. 39(2), pages 127-154, May.
  4. Odeck, James & Bråthen, Svein, 2002. "Toll financing in Norway: The success, the failures and perspectives for the future," Transport Policy, Elsevier, vol. 9(3), pages 253-260, July.
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Citations

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Cited by:
  1. Di Ciommo, Floridea & Monzón, Andrés & Fernandez-Heredia, Alvaro, 2013. "Improving the analysis of road pricing acceptability surveys by using hybrid models," Transportation Research Part A: Policy and Practice, Elsevier, vol. 49(C), pages 302-316.
  2. Althaus, Catherine & Tedds, Lindsay M & McAVoy, Allen, 2011. "The feasibility of implementing a congestion charge on the Halifax Peninsula: filling the 'Missing Link' of implementation," MPRA Paper 39790, University Library of Munich, Germany.
  3. Agachai Sumalee & Simon Shepherd & Anthony May, 2009. "Road user charging design: dealing with multi-objectives and constraints," Transportation, Springer, vol. 36(2), pages 167-186, March.
  4. Bruno DE BORGER & Stef PROOST, 2010. "A political economy model of road pricing," Center for Economic Studies - Discussion papers ces10.20, Katholieke Universiteit Leuven, Centrum voor Economische Studiën.
  5. Amanda Stathopoulos & Stephane Hess, 2011. "Referencing, Gains-Losses Asymmetry And Non-Linear Sensitivities In Commuter Decisions: One Size Does Not Fit All!," Working Papers 0511, CREI Università degli Studi Roma Tre, revised 2011.
  6. Robin Lindsey, 2007. "Congestion Relief: Assessing the Case for Road Tolls in Canada," C.D. Howe Institute Commentary, C.D. Howe Institute, issue 248, May.
  7. Börjesson, Maria & Eliasson, Jonas & Hugosson, Muriel & Brundell-Freij, Karin, 2012. "The Stockholm congestion charges – five years on. Effects, acceptability and lessons learnt," Working papers in Transport Economics 2012:3, CTS - Centre for Transport Studies Stockholm (KTH and VTI).
  8. Eliasson, Jonas & Jonsson, Lina, 2011. "The unexpected "yes": Explanatory factors behind the positive attitudes to congestion charges in Stockholm," Transport Policy, Elsevier, vol. 18(4), pages 636-647, August.
  9. Winslott-Hiselius, Lena & Brundell-Freij, Karin & Vagland, Asa & Byström, Camilla, 2009. "The development of public attitudes towards the Stockholm congestion trial," Transportation Research Part A: Policy and Practice, Elsevier, vol. 43(3), pages 269-282, March.
  10. Hensher, David A. & Li, Zheng, 2013. "Referendum voting in road pricing reform: A review of the evidence," Transport Policy, Elsevier, vol. 25(C), pages 186-197.
  11. Mirabel, François & Reymond, Mathias, 2011. "Bottleneck congestion pricing and modal split: Redistribution of toll revenue," Transportation Research Part A: Policy and Practice, Elsevier, vol. 45(1), pages 18-30, January.
  12. Stathopoulos, Amanda & Hess, Stephane, 2012. "Revisiting reference point formation, gains–losses asymmetry and non-linear sensitivities with an emphasis on attribute specific treatment," Transportation Research Part A: Policy and Practice, Elsevier, vol. 46(10), pages 1673-1689.
  13. Jou, Rong-Chang & Yeh, Yi-Chun, 2013. "Freeway passenger car drivers' travel choice behaviour in a distance-based toll system," Transport Policy, Elsevier, vol. 27(C), pages 11-19.
  14. Lindsey, Robin, 2011. "State-dependent congestion pricing with reference-dependent preferences," Transportation Research Part B: Methodological, Elsevier, vol. 45(10), pages 1501-1526.
  15. Gudmundsson, Henrik & Ericsson, Eva & Hugosson, Muriel Beser & Rosqvist, Lena Smidfelt, 2009. "Framing the role of Decision Support in the case of Stockholm Congestion Charging Trial," Transportation Research Part A: Policy and Practice, Elsevier, vol. 43(3), pages 258-268, March.

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