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Impacts of exported Turkish soap operas and visa-free entry on inbound tourism to Turkey

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  • Balli, Faruk
  • Balli, Hatice Ozer
  • Cebeci, Kemal

Abstract

We examine the main determinants of the recent boost in the number of tourist inflows to Turkey, focussing on the indirect marketing effect of the Turkish soap operas exported abroad and recent changes in the Turkish government's foreign policies. Applying a traditional tourist demand gravity model, we explore that the recent increase in the popularity of the Turkish soap operas in the Middle East and Eastern Europe has boosted the number of inbound tourists to Turkey from those countries, and as the number of hours of Turkish soap operas aired in a particular country increases, the tourist flows from that country to Turkey increase as well. We also consider the Turkish government's recent bilateral agreements with other countries to waive the visa requirements for ordinary foreign visitors, and indicate that the termination of visa requirements has increased the tourist flows from those countries to Turkey.

Suggested Citation

  • Balli, Faruk & Balli, Hatice Ozer & Cebeci, Kemal, 2013. "Impacts of exported Turkish soap operas and visa-free entry on inbound tourism to Turkey," Tourism Management, Elsevier, vol. 37(C), pages 186-192.
  • Handle: RePEc:eee:touman:v:37:y:2013:i:c:p:186-192
    DOI: 10.1016/j.tourman.2013.01.013
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    References listed on IDEAS

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    7. Faruk Balli & Hatice O. Balli & Nikau Tangaroa, 2015. "Research Note: The Impact of Marketing Expenditure on International Tourism Demand for the Cook Islands," Tourism Economics, , vol. 21(6), pages 1331-1343, December.
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    14. Balli, Faruk & Ghassan, Hassan & Al-Jeefri, Hisham, 2016. "Toward Understanding Outbound GCC International Tourism: The Role of Expatriates and Institutional Quality," MPRA Paper 91177, University Library of Munich, Germany, revised Jul 2017.
    15. Rittichainuwat, Bongkosh & Rattanaphinanchai, Suphaporn, 2015. "Applying a mixed method of quantitative and qualitative design in explaining the travel motivation of film tourists in visiting a film-shooting destination," Tourism Management, Elsevier, vol. 46(C), pages 136-147.
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    More about this item

    Keywords

    Dynamic panel; Film tourism; Gravity model; Turkish soap operas; Tourist inflows;
    All these keywords.

    JEL classification:

    • F41 - International Economics - - Macroeconomic Aspects of International Trade and Finance - - - Open Economy Macroeconomics
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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