IDEAS home Printed from https://ideas.repec.org/a/sae/toueco/v21y2015i6p1331-1343.html
   My bibliography  Save this article

Research Note: The Impact of Marketing Expenditure on International Tourism Demand for the Cook Islands

Author

Listed:
  • Faruk Balli

    (School of Economics and Finance, Massey University, Auckland New Zealand, and Department of International Trade and Marketing, University of Gediz, Izmir, Turkey)

  • Hatice O. Balli

    (School of Economics and Finance, Massey University, Albany, Auckland New Zealand, and Department of Economics, University of Gediz, Izmir, Turkey)

  • Nikau Tangaroa

    (School of Economics and Finance, Massey University, Palmerston North, New Zealand)

Abstract

This paper examines the impact of internal and external factors on the increase in international tourism demand for the Cook Islands for the period 2000–2012. The authors find that the key internal factor, the growth in destination marketing by the Cook Islands Tourism Corporation representatives in major markets, has had a positive and significant effect on the increase in the Cook Islands' visitor inflow. The boost in marketing expenditure has also created a remarkable change in the decomposition of the visitor flows from major countries.

Suggested Citation

  • Faruk Balli & Hatice O. Balli & Nikau Tangaroa, 2015. "Research Note: The Impact of Marketing Expenditure on International Tourism Demand for the Cook Islands," Tourism Economics, , vol. 21(6), pages 1331-1343, December.
    • Handle: RePEc:sae:toueco:v:21:y:2015:i:6:p:1331-1343
    DOI: 10.5367/te.2014.0407
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.5367/te.2014.0407
    Download Restriction: no
    File URL: https://libkey.io/10.5367/te.2014.0407?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Willem A. Naudé & Andrea Saayman, 2005. "Determinants of Tourist Arrivals in Africa: A Panel Data Regression Analysis," Tourism Economics, , vol. 11(3), pages 365-391, September.
    2. Rey, Belén & Myro, Rafael L. & Galera, Asun, 2011. "Effect of low-cost airlines on tourism in Spain. A dynamic panel data model," Journal of Air Transport Management, Elsevier, vol. 17(3), pages 163-167.
    3. Balli, Faruk & Balli, Hatice Ozer & Cebeci, Kemal, 2013. "Impacts of exported Turkish soap operas and visa-free entry on inbound tourism to Turkey," Tourism Management, Elsevier, vol. 37(C), pages 186-192.
    4. Balli Faruk & Louis Rosmy J & Osman Mohamed A, 2009. "International Portfolio Inflows to GCC Markets: Are There Any General Patterns?," Review of Middle East Economics and Finance, De Gruyter, vol. 5(2), pages 45-65, September.
    5. Abed, Seraj Y. & Ba-Fail, Abdullah O. & Jasimuddin, Sajjad M., 2001. "An econometric analysis of international air travel demand in Saudi Arabia," Journal of Air Transport Management, Elsevier, vol. 7(3), pages 143-148.
    6. Balli, Faruk & Basher, Syed Abul & Ozer-Balli, Hatice, 2010. "From home bias to Euro bias: Disentangling the effects of monetary union on the European financial markets," Journal of Economics and Business, Elsevier, vol. 62(5), pages 347-366, September.
    7. Manuel Arellano & Stephen Bond, 1991. "Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 58(2), pages 277-297.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tzu-Ming Liu, 2020. "Habit formation or word of mouth: What does lagged dependent variable in tourism demand models imply?," Tourism Economics, , vol. 26(3), pages 461-474, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Balli, Faruk & Civan, Abdulkadir & Uras, Oguz, 2015. "The impact of the Hizmet movement on Turkey's bilateral trade," Economic Modelling, Elsevier, vol. 45(C), pages 74-82.
    2. Balli, Faruk & Balli, Hatice O. & Jean Louis, Rosmy, 2016. "The impacts of immigrants and institutions on bilateral tourism flows," Tourism Management, Elsevier, vol. 52(C), pages 221-229.
    3. Balli, Faruk & Balli, Hatice Ozer & Cebeci, Kemal, 2013. "Impacts of exported Turkish soap operas and visa-free entry on inbound tourism to Turkey," Tourism Management, Elsevier, vol. 37(C), pages 186-192.
    4. Balli, Faruk & Balli, Hatice Ozer & Basher, Syed Abul & Karimova, Amira & Wang, Aihua, 2019. "Determinants of sector of holders international equity holdings," International Review of Economics & Finance, Elsevier, vol. 63(C), pages 329-338.
    5. Nuno Carlos LEITÃO & Muhammad SHAHBAZ, 2012. "Migration and Tourism Demand," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(2(567)), pages 39-48, February.
    6. Dutta, Nabamita & Kar, Saibal, 2018. "Relating rule of law and budgetary allocation for tourism: Does per capita income growth make a difference for Indian states?," Economic Modelling, Elsevier, vol. 71(C), pages 263-271.
    7. Rafael L. Myro & Belén Rey & Pablo I. Hernández, 2014. "Mixed effects of low-cost airlines on tourism in Spain," Working Papers 14-04, Asociación Española de Economía y Finanzas Internacionales.
    8. Albaladejo, Isabel P. & González-Martínez, María Isabel & Martínez-García, María Pilar, 2016. "Nonconstant reputation effect in a dynamic tourism demand model for Spain," Tourism Management, Elsevier, vol. 53(C), pages 132-139.
    9. Balli, Faruk & Ghassan, Hassan & Al-Jeefri, Hisham, 2016. "Towards Understanding Outbound GCC International Tourism: The Role of Expatriates and Institutional Quality," MPRA Paper 101972, University Library of Munich, Germany, revised Jul 2017.
    10. Hakim, Md Mahbubul & Merkert, Rico, 2019. "Econometric evidence on the determinants of air transport in South Asian countries," Transport Policy, Elsevier, vol. 83(C), pages 120-126.
    11. F. Di Lascio & Simone Giannerini & Antonello Scorcu & Guido Candela, 2011. "Cultural tourism and temporary art exhibitions in Italy: a panel data analysis," Statistical Methods & Applications, Springer;Società Italiana di Statistica, vol. 20(4), pages 519-542, November.
    12. Juan L Eugenio-Martin & Roberto Patuelli, 2022. "Panel data models in tourism research: Innovative applications and methods," Tourism Economics, , vol. 28(5), pages 1348-1354, August.
    13. Juan Gomez & José Manuel Vassallo, 2020. "Has heavy vehicle tolling in Europe been effective in reducing road freight transport and promoting modal shift?," Transportation, Springer, vol. 47(2), pages 865-892, April.
    14. Blanka Škrabić Perić & Blanka Šimundić & Vinko Muštra & Marijana Vugdelija, 2021. "The Role of UNESCO Cultural Heritage and Cultural Sector in Tourism Development: The Case of EU Countries," Sustainability, MDPI, vol. 13(10), pages 1-14, May.
    15. Neelu Seetaram & Sylvain Petit, 2012. "Panel data analysis in Tourism Research," Post-Print hal-01831529, HAL.
    16. Francis Baidoo & Elikplimi Komla Agbloyor & Vera Ogeh Lassey Fiador & Nana Amaniampong Marfo, 2022. "Do countries’ geographical locations moderate the tourism-led economic growth nexus in sub-Saharan Africa?," Tourism Economics, , vol. 28(4), pages 1009-1039, June.
    17. Chunbo Zhou & Marios Sotiriadis, 2021. "Exploring and Evaluating the Impact of ICTs on Culture and Tourism Industries’ Convergence: Evidence from China," Sustainability, MDPI, vol. 13(21), pages 1-18, October.
    18. Juan Gomez & José Manuel Vassallo & Israel Herraiz, 2016. "Explaining light vehicle demand evolution in interurban toll roads: a dynamic panel data analysis in Spain," Transportation, Springer, vol. 43(4), pages 677-703, July.
    19. Nuno, Carlos Leitão & Muhammad, Shahbaz, 2011. "Migration and Tourist Flows," MPRA Paper 34905, University Library of Munich, Germany, revised 12 Nov 2011.
    20. repec:dau:papers:123456789/6792 is not listed on IDEAS
    21. Santana-Jiménez, Yolanda & Hernández, Juan M., 2011. "Estimating the effect of overcrowding on tourist attraction: The case of Canary Islands," Tourism Management, Elsevier, vol. 32(2), pages 415-425.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:toueco:v:21:y:2015:i:6:p:1331-1343. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.