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The strategic orientation of universities in knowledge transfer activities

Author

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  • Giuri, Paola
  • Munari, Federico
  • Scandura, Alessandra
  • Toschi, Laura

Abstract

Previous research has claimed that universities can enhance the effectiveness of knowledge transfer activities by establishing a clear strategic goal and aligning all their activities towards that direction. To shed new light on this issue, in this paper we explore the determinants of universities' strategic choices in the field of knowledge transfer (KT). We identify theoretically and empirically three university KT strategies: income-generation strategy, service-to-faculty strategy, and local development strategy. We then investigate the role of university-level factors that determine the strategic choice of universities, particularly focusing on university horizontal (generalist vs. specialist) and vertical (high vs. low prestige) diversity. The empirical analysis relies on a unique survey of 178 university TTO managers across European universities, combined with additional data sources. Our results show that generalist and low prestige universities mainly pursue the local development strategy, while specialist and high prestige ones are more oriented towards the income generation strategy. These findings are highly relevant for theory and practice of KT in academic insitutions, given the relevance that the university third mission has for economic and societal development.

Suggested Citation

  • Giuri, Paola & Munari, Federico & Scandura, Alessandra & Toschi, Laura, 2019. "The strategic orientation of universities in knowledge transfer activities," Technological Forecasting and Social Change, Elsevier, vol. 138(C), pages 261-278.
    • Handle: RePEc:eee:tefoso:v:138:y:2019:i:c:p:261-278
    DOI: 10.1016/j.techfore.2018.09.030
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    14. Jiyuan Dong & Xiumei Lai & Dali Zhao, 2022. "How incentive affects knowledge transfer performance in corporate user community: The mediating roles of users' transfer willingness and ability," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(6), pages 2249-2260, September.
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    More about this item

    Keywords

    Knowledge transfer; University strategy; University specialization; University prestige;
    All these keywords.

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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