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Contemporary Attitude Theory in Sport: Theoretical Considerations and Implications

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  • Funk, Daniel C.
  • Haugtvedt, Curtis P.
  • Howard, Dennis R.

Abstract

Although the attitude construct has received considerable attention in the social psychological literature, its application to better understand how people form strong, stable and continuous involvement with athletic teams remains largely unexplored. Following a review of attitude strength research in other disciplines, previous methods used to investigate attitudes in the leisure and sport literatures are reviewed. Based on this review, a framework for the study of attitudes is discussed for understanding allegiance to sport teams. This framework includes a description of the structural relations among various attitude properties and their likely influences on the persistence of attitudes over time, resistance of attitudes in the face of challenges, thoughts about the attitude object, and the likelihood of attitudes influencing behaviour. It is suggested that consideration of attitude strength issues may allow sport managers to better understand how attitudes may be formed toward teams, and may provide insights into how to manage fan loyalty.

Suggested Citation

  • Funk, Daniel C. & Haugtvedt, Curtis P. & Howard, Dennis R., 2000. "Contemporary Attitude Theory in Sport: Theoretical Considerations and Implications," Sport Management Review, Elsevier, vol. 3(2), pages 125-144, November.
    • Handle: RePEc:eee:spomar:v:3:y:2000:i:2:p:125-144
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    References listed on IDEAS

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    1. Funk, Daniel C. & Pritchard, Mark P., 2006. "Sport publicity: Commitment's moderation of message effects," Journal of Business Research, Elsevier, vol. 59(5), pages 613-621, May.
    2. Funk, Daniel C. & James, Jeff, 2001. "The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport," Sport Management Review, Elsevier, vol. 4(2), pages 119-150, November.
    3. Noni Zaharia & Simon Brandon-Lai & Jeffrey James, 2017. "Show Me the Money: On Predicting Actual Purchases in Cross-National Sponsorship," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(4), pages 38-53, August.
    4. Cunningham, George B. & Kwon, Hyungil, 2003. "The Theory of Planned Behaviour and Intentions to Attend a Sport Event," Sport Management Review, Elsevier, vol. 6(2), pages 127-145, November.
    5. Walker, Matthew & Heere, Bob, 2011. "Consumer Attitudes toward Responsible Entities in Sport (CARES): Scale development and model testing," Sport Management Review, Elsevier, vol. 14(2), pages 153-166, May.
    6. Funk, Daniel C. & James, Jeffrey D., 2004. "The Fan Attitude Network (FAN) Model: Exploring Attitude Formation and Change among Sport Consumers," Sport Management Review, Elsevier, vol. 7(1), pages 1-26, May.
    7. Shih-Hao Wu & Stephen Chi-Tsun Huang & Ching-Yi Daphne Tsai, 2022. "Lifelong good soldiers of higher education institutions: driving factors and obstructions of alumni loyalty," Service Business, Springer;Pan-Pacific Business Association, vol. 16(2), pages 331-357, June.
    8. Walker, Matthew & Kaplanidou, Kiki & Gibson, Heather & Thapa, Brijesh & Geldenhuys, Sue & Coetzee, Willie, 2013. "“Win in Africa, With Africa”: Social responsibility, event image, and destination benefits. The case of the 2010 FIFA World Cup in South Africa," Tourism Management, Elsevier, vol. 34(C), pages 80-90.
    9. Park, Meungguk & Turner, Brian A. & Pastore, Donna L., 2008. "Effective Public Service Advertisements to Attract Volunteers for the Special Olympics: An Elaboration Likelihood Perspective," Sport Management Review, Elsevier, vol. 11(2), pages 165-192, September.
    10. Song, Jaeki & Kim, Junghwan & Cho, Kwangmin, 2018. "Understanding users’ continuance intentions to use smart-connected sports products," Sport Management Review, Elsevier, vol. 21(5), pages 477-490.
    11. Shilbury, David, 2011. "A bibliometric analysis of four sport management journals," Sport Management Review, Elsevier, vol. 14(4), pages 434-452.
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