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Visual attention to advertising : the impact of motivation and repetition

Author

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  • Pieters, Rik G.M.
  • Rosbergen, Edward
  • Hartog, Michel

    (Groningen University)

Abstract

The paper considers a (static) portfolio system that satisfies adding-up contraints and the gross substitution theorem. The paper shows the relationship of the two conditions to the weak dominant diagonal property of the matrix of interest rate elasticities. This enables to investigate the impact of simultaneous changes in interest rates on the asset demands.

Suggested Citation

  • Pieters, Rik G.M. & Rosbergen, Edward & Hartog, Michel, 1995. "Visual attention to advertising : the impact of motivation and repetition," Research Report 95B27, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    • Handle: RePEc:gro:rugsom:95b27
    as

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    File URL: http://irs.ub.rug.nl/ppn/146349245
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    References listed on IDEAS

    as
    1. Miniard, Paul W, et al, 1991. "Picture-Based Persuasion Processes and the Moderating Role of Involvement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 92-107, June.
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    3. Celsi, Richard L & Olson, Jerry C, 1988. "The Role of Involvement in Attention and Comprehension Processes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 210-224, September.
    4. MacKenzie, Scott B, 1986. "The Role of Attention in Mediating the Effect of Advertising on Attribute Importance," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(2), pages 174-195, September.
    5. Friestad, Marian & Wright, Peter, 1994. "The Persuasion Knowledge Model: How People Cope with Persuasion Attempts," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 1-31, June.
    6. Haugtvedt, Curtis P, et al, 1994. "Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 176-189, June.
    7. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 135-146, September.
    8. Janiszewski, Chris, 1990. "The Influence of Print Advertisement Organization on Affect toward a Brand Name," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(1), pages 53-65, June.
    9. Jean-Noël Kapferer & Gilles Laurent, 1985. "Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement," Post-Print hal-00786782, HAL.
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