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Visual attention to advertising : A segment-level analysis

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  • Rosbergen, E.
  • Pieters, R.

    (Tilburg University, School of Economics and Management)

  • Wedel, M.

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Suggested Citation

  • Rosbergen, E. & Pieters, R. & Wedel, M., 1997. "Visual attention to advertising : A segment-level analysis," Other publications TiSEM c77552c4-5b16-4ecb-8a21-2, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:c77552c4-5b16-4ecb-8a21-29b147b61451
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    File URL: https://pure.uvt.nl/ws/portalfiles/portal/207363/visual_.pdf
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    References listed on IDEAS

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    1. Miniard, Paul W, et al, 1991. "Picture-Based Persuasion Processes and the Moderating Role of Involvement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 92-107, June.
    2. Celsi, Richard L & Olson, Jerry C, 1988. "The Role of Involvement in Attention and Comprehension Processes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 210-224, September.
    3. Yalch, Richard F & Elmore-Yalch, Rebecca, 1984. "The Effect of Numbers on the Route to Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(1), pages 522-527, June.
    4. Russo, J Edward & Leclerc, France, 1994. "An Eye-Fixation Analysis of Choice Processes for Consumer Nondurables," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(2), pages 274-290, September.
    5. Jean-Noël Kapferer & Gilles Laurent, 1985. "Measuring consumer involvement profiles," Post-Print hal-00786781, HAL.
    6. Janiszewski, Chris & Warlop, Luk, 1993. "The Influence of Classical Conditioning Procedures on Subsequent Attention to the Conditioned Brand," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 171-189, September.
    7. Greenwald, Anthony G & Leavitt, Clark, 1984. "Audience Involvement in Advertising: Four Levels," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(1), pages 581-592, June.
    8. Janiszewski, Chris, 1993. "Preattentive Mere Exposure Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 376-392, December.
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